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https://www.301inc.com

Last activity: 15.04.2021

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301 INC is focused on partnering with emerging food brands. We strive to support the passion and vision of the entrepreneurs to create breakthrough innovation to enable positive change for the world and enable a successful business.

The goal of the 301 INC team is to proactively engage and make direct equity investments in early stage food businesses to help accelerate the growth of these ideas by leveraging the skill and agility of the founders and the capabilities of General Mills.

The 301 INC team is seeking emerging food brands with a compelling product, passionate and relentless founders, with demonstrated progress in market.

We want to help you elevate your idea.

Your Vision. With our Support to Grow, Flourish and Compete.

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Location: United States, Minnesota, Minneapolis

Employees: 11-50

Founded date: 2012

Investment Type: Venture Capital

Investment Stage: Pre-Seed; Seed; Series A; Series B

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Portfolio 1

Date	Name	Website	Total Raised	Location
17.01.2018	Urban Reme...	urbanremedy.com	$41M	United Sta...

Mentions in press and media 26

Date	Title	Description
14.04.2022	The Week in Agrifoodtech: eGrocer BigBasket bags $131m, Choco lands $111m to fight food waste	This week, India’s BigBasket raised more than $100 million for online grocery delivery, as did Germany’s Choco to curb food waste by connecting restaurants to suppliers. New Zealand’s Leaft closed funding to make alt-protein from leaves. In...
29.03.2022	Big F&B Invests In Innovation, Funds Emerging Cos	Big F&B companies have the resources and reach to develop their own product advances, and the chance ... [+] to buy into potential breakthrough research. And that’s leading big F&B to venture capital, investing in companies that inn...
15.04.2021	The proof is in the pudding: London-based potted desert startup Pots & Co raises €16.7M to expand	London-based Pots & Co, a food company known for its range of hand-crafted potted desserts available in UK supermarkets, has raised $20M (approx €16.7M) in a fresh round of funding led by the venture capital arm of General Mills, 301 IN...
07.09.2020	Innovative Food startups raised more in H1 2020 than they did in the whole of 2019	Startups developing innovative food and ingredients, including alt-proteins, raised more funding in the first half of 2020 than all of 2019, according to AgFunder‘s recent Agrifoodtech Mid-Year Investment Review. Investment into Innovative ...
27.05.2020	Vegan Tuna Startup Good Catch Reels In Celebrity Investment, Asia Expansion On The Line	17 5 22 Shares 3 Mins Read Gathered Foods, the makers of the plant-based tuna brand Good Catch, has just announced an impressive line-up of celebrities that have recently invested in the company. Among them are Woody Harrelson, Shailene Woo...
08.09.2019	Kite Hill, co-founded by the creator of Impossible Foods, looks to be gaining traction, too	Before he founded the plant-based burger company Impossible Foods, Patrick Brown, who spent 25 years as a biochemistry professor at Stanford, also co-founded a Hayward, Ca.-based food company called Kite Hill that has developed numerous nut...
12.08.2019	Corporate Takeover of Plant Protein is One of the Biggest F & B Trends in 2019	A consumer insights report from CB Insights reflects the growing trend in 2019 of corporates beginning to transition to plant protein. In addition, there is an increasing trend for companies now preferring to use the term “protein” in gener...
20.03.2019	Starbucks will anchor the new $400 million food-focused Valor Siren Ventures fund	Starbucks is serving up a steaming hot $100 million cash commitment to anchor a new food-focused fund in partnership with the consumer and tech-focused focused private equity firm Valor Equity Partners. The behemoth of burnt-coffee said tha...
26.02.2019	Good Culture closes $8m funding round, eyes new product categories: 'We never once thought of ourselves as strictly a cottage cheese company'	The round was supported by significant investment from 301 Inc., General Mills' business development and venturing unit, and Almanac Insights, an early stage CPG investment firm co-founded by David Barber of Blue Hill (a working farm, r...
17.01.2018	General Mills 301 INC leads $17m financing round in plant-based fresh food brand Urban Remedy	Founded in 2009 by licensed acupuncturist Neka Pasquale, Urban Remedy ships freshly prepared cold pressed juices, salads, meals and snacks directly to customers nationally from its HQ in Point Richmond, CA, and operates 13 retail location...
12.12.2017	Algae is Poised to Become a Mainstream Food Ingredient if Supply Can Keep Up With Demand	Editor’s Note: Andrew A. Dahl is President and CEO of ZIVO Bioscience, a ag biotech R&D company engaged in the commercialization of nutritional and medicinal products derived from proprietary algal strains. The competition among large U...
05.10.2017	Innovative Food: Startups Raise $206m to Meet Consumer Demand for Protein & Novel Ingredients	Consumer demands are changing at a faster pace than ever as our understanding of nutrition evolves. Protein-rich foods are in particular demand, and with the meat industry responsible for more than 15% of greenhouse gas emissions, innovator...
26.09.2017	Hain Celestial is Rewriting the “Rules” of Corporate Venture Capital	Large food corporates know that they can’t get left out of the innovation going on in the world of venture-backed food startups. There are at least 13 food companies with venture capital funds including General Mills’ 301 Inc, Kellogg’s eig...
07.09.2017	Food exec John Foraker, long the CEO of Annie’s, has a new, ‘stealth’ organic food startup	John Foraker, who led the well-known organic food brand Annie’s for 17 years, is working on a new organic food startup in Berkeley, according to both his LinkedIn account and a recent report in the Star Tribune of Minnesota. General Mills b...
11.07.2017	Land O’Lakes Hopes to Boost Animal-Based Dairy with Startup Accelerator in Face of Alternative Competition	Land O’Lakes, the Minnesotan agricultural cooperative and food brand business, has created a dairy entrepreneurship program to support dairy product startups that are at a plateau and have a hard time reaching scale, according to Patrick Aa...
05.07.2017	Food Incubators and Other Ways For Startups To Engage with Corporates	Editor’s Note: Sarah Nolet is founder and CEO of food and agtech consultancy AgThentic. Here she takes a look at how startups can use food incubators to engage with large companies. There are an increasing number of large food companies see...
19.01.2017	Agtech Funding Sheet: TellusLab Raises $3.1m Seed to Compete with Descartes Labs, Measure Raises $15m for Drones-as-a-Service, more	TellusLabs, a satellite imagery and machine learning company, has raised $3.1 million in seed funding led by NY-based early-stage big data investors IA Ventures with participation from Massachusetts-based seed-stage investors Founder Collec...
06.12.2016	Tyson Joins List of Food Companies with Venture Capital Funds	This week, Tyson Foods joined the growing list of food companies with venture capital funds investing in food and agritech startups. The company, which earlier this year shocked the sector by making an investment in plant-based meat alterna...
20.06.2016	Kellogg’s creates a new fund, 1894, to back food and related startups	Instead of two scoops, here’s one big one– the Kellogg Company is launching a corporate venture arm called Eighteen94 Capital (1894) to invest in food and food-related tech startups. The name is a nod to the year that Dr. John Harvey Kellog...
10.03.2016	Fundings-in-Brief: Advanced Animal Diagnostics Raises $1.7m, Farmland Partners Acquires $197m Property, more	Advanced Animal Diagnostics Raises $1.7m in Top-up Financing Advanced Animal Diagnostics, a company developing tools to diagnose livestock disease on the farm, has raised a $1.7m equity top-up funding from existing investors. The investors ...
08.03.2016	good culture Raises $2.1m in Strategic Funding	good culture, an Irvine, California-based food company focused on cottage cheese, raised $2.1m in strategic funding. The round was led by CAVU Venture Partners, and 301 INC, General Mills’ business development and venture unit. The company ...
14.01.2016	Fundings-in-Brief: General Mills’ VC Arm Funds Snack Maker, Japanese Farm-to-Restaurant Startup Raises Series A	General Mills’ Venture Capital Arm Invests in Plant-Based Snack Maker Rhythm Superfoods Major food producer General Mills Inc.’s venture capital arm, 301 INC, led a recent $3 million funding round with Rhythm Superfoods, a company that manu...
04.11.2015	General Mills’ 301 INC Launches Multi-Million Dollar Capital Fund through CircleUp	301 INC, the Minneapolis, MN-based new business development and venturing unit at General Mills, launched a multi-million dollar capital fund through CircleUp to seed emerging consumer food brands. Since 2012, CircleUp connects consumer and...
23.10.2015	General Mills’ 301 INC Launches VC Unit to Invest in Emerging Food Brands	301 INC, the new business development and venturing unit within General Mills, launched a new strategy focused on building partnerships with food brands to create innovation in the food space. Led by John Haugen, vice president and general ...
21.10.2015	General Mills shifts 301 Inc focus to investing in early stage food companies	In a post on the Taste of General Mills blog, 301 Inc vice president and general manager John Haugen said building disruptive new brands in-house was costly and time-consuming, and that making minority investments in fast-growing companie...
-	Muito além de um café: Starbucks investirá US$ 100 milhões em startups	*Por Exame.com A americana Starbucks sabe que, para ser a maior rede de cafeterias do mundo, não basta oferecer café. É preciso ser o mais conveniente, seja abrindo uma unidade a cada esquina ou oferecendo as melhores formas de entrega e pa...

301

Portfolio 1

Mentions in press and media 26

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