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G3 Partners

https://g3partners.asia

Last activity: 17.01.2022

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Invests in categories: AdTechContentDesignDevelopmentMarketMediaNewsSalesServiceWebsite

After an early career spanning half a dozen industries in four countries, I spent 30 months (2012 – 2014) in a role that allowed me to interact with hundreds of startups and dozens of investors, accelerators and ecosystem builders in Asia and the USA.
Naturally, this fueled my drive to start something of my own. Critically, it also gave me the tools to do so.

I founded G3 Partners in January 2015 with a goal of helping entrepreneurs in Asia expand into new markets. I’m lucky that my vision is shared by an exceptional Co-Founder and a team of professionals who perfectly compliment my networks and knowledge.

We’re totally dedicated to providing exceptional value for startups through practical support, not reports. And we’ve built a company culture based on respect and transparency that I’m proud of.

I’m genuinely excited by the immense opportunities emerging in Asia right now. I’m on a thrilling ride with an amazing team, supporting the global ambitions of entrepreneurs in Asia and beyond.

If you’re curious about what we’re doing, or what we can do for you, please get in touch.

Nathan Millard

Founder & CEO

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Location: South Korea, Jung-gu

Employees: 11-50

Phone:+82 70-8723-7702

Founded date: 2014

Investment Type: Accelerator

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Portfolio 9

Date	Name	Website	Total Raised	Location
-	KRWb	krwb.io	-	South Kore...
-	The Iconis...	theicon.ist	-	South Kore...
-	Toss	toss.im	$1.16B	South Kore...
-	FLITTO Inc...	flitto.com	-	South Kore...
-	TECSEN	tecsen.com	-	-
-	Roborus (T...	roborus.ai	-	South Kore...
-	ARVIZON	arvizon.com	-	-
-	StartupRad...	startupradar.asia	-	South Kore...
-	Perseus Co...	cyberperseus.com	-	South Kore...

News 47

Date	Title	Description
08.11.2021	Successful Six Weeks with G3	My six weeks as a marketing intern at G3 have come to an end, and what a summer it has been! As a Classics student at a university in London, I had limited knowledge in both marketing and technology. But with the support of my colleagu...
21.12.2020	In Conversation with Tom Shin, Andy Choi and Dr. Jeffrey Roh 1 Comment	In our final Bootcamp session organized by Seoul VC Connect, guests Thomas Shin, Andy Choi, Dr. Jeffrey Roh led an open discussion forum and shared their experiences working with startups. They offered their perspectives on challenges growt...
14.12.2020	In Conversation with Johnson & Johnson Innovation’s Stephen Lee 1 Comment	Stephen Lee, Director of New Ventures at Johnson & Johnson Innovation, Asia Pacific (JNJI from here on) sat down with Nathan Millard of G3 Partners to answer startup questions on how big corporations engage with companies and what start...
11.12.2020	In Conversation with Strong Ventures Co-Founder John Nahm	Co-Founder and Managing Partner of Strong Ventures John Nahm interacted with startups in one of Seoul VC Connect’s five Bootcamp sessions. Operated by the Seoul Metropolitan Government and G3 Partners, Seoul VC Connect supports Seoul-based ...
07.12.2020	In Conversation with Early Stage Investor Eunse Lee	Former Managing Director to Techstars Korea Accelerator Eunse Lee sat down with Nathan Millard of G3 Partners to answer startup questions on how to find the best fit when seeking corporate partnerships or investments, how to reach out and p...
25.11.2020	In Conversation with Silicon Valley VC Jay Eum 1 Comment	[Image by DTCP] Silicon Valley-based venture capitalist, angel investor and startup advisor Jay Eum interacted with startups in one of Seoul VC Connect’s five Bootcamp sessions. Operated by the Seoul Metropolitan Government and G3 Partne...
18.11.2020	10 Korean Startups That Shined in 2020	With the year slowly coming to a close, let’s take a look back at how ten South Korean startups in 2020 overcame challenges such as COVID-19 and how they changed gears to adapt to the new normal in business and everyday life. It’s been a di...
15.07.2020	How to Pitch to Foreign Investors	A winning investor pitch takes a lot more than just a confident delivery. This July, we co-organized our first offline event of 2020 — FrenchTech Connect #7 // How to Pitch Foreign Investors — with French Tech Seoul for Korea-based startups...
06.07.2020	New Clients & New Team Mates	2020 continues to challenge businesses and individuals around the world. G3 Partners is no exception. But thanks to rapid adjustments – including a short period of reduced working hours – we’re approaching H2 2020 with confidence. What we’...
16.04.2020	G3 Partners Joins the ICON Republic 1 Comment	What does a marketing company do when they’ve been intimately involved in a blockchain project for around two years? Get even more involved, of course! G3 Partners is proud to announce that we have launched a peer node on the ICON public ...
04.12.2019	My Advice to Future Interns 1 Comment	My first-ever experience working as an intern has finally come to a close. The past 4 months have been life-altering, and my experience working at G3 Partners has taught me lessons that I would never be able to get from books or exams. Now...
27.11.2019	Marketing in Korea: 5 Essential Tips to Get You Started	Korea is known for its super-fast internet, rapid and near-complete adoption of new technology and high smartphone usage. Despite its modest population compared to neighbors (53 million inhabitants), Korea is one of the most attractive and ...
20.11.2019	How to Build a Website in 2019	Our last full website revamp was about 2 years ago. It was time for a major overhaul. Not only because our site no longer perfectly reflected our current scope of services, but also because website design and SEO trends have changed. After ...
13.11.2019	10 Tips For Startups To Build Killer PR Strategies	Good press can be one of the biggest drivers for startups looking to grow their user bases, and as a result, a pretty important component for success. Here’s 10 tips on how to effectively communicate with the press and get great PR. Before...
06.11.2019	How to Choose a Marketing Agency	Once you’ve determined that you are ready to hire a marketing agency, you need to find the right one for your company. It’s expensive and requires a mutual trust relationship. Here are some important questions to ask and signs to look for ...
30.10.2019	How To Make The Most of SLUSH 2019: 6 Tips From SLUSH ex-Chairman, Ilkka Kivimäki	On November 21-22 2019 Helsinki will welcome over 25,000 attendees for the 11th annual SLUSH conference. Priding itself on being ‘the most founder-focused startup conference in the world’ SLUSH is a gathering of curious minds from around th...
23.10.2019	When Should Your Startup Hire a Marketing Agency?	You might think that somebody who works for a marketing firm would immediately and unabashedly say, “yes, absolutely, hire me now!” The reality, as usual, is more complex. Before hiring a marketing agency, you must know thyself. Here’s a di...
16.10.2019	Get Your Startup in the Media when You Don’t have News	In an ever-growing cluttered media space, it is difficult for startups to secure an article, or even a mere mention. With newsworthy announcements occurring only a few times a year, startups are left in the shadows for most of the time. Or ...
08.10.2019	Why Your Startup’s Existence is Just Not Good Enough	Marketing your startup as the second coming of ‘Apple’ is tough. Not only are you facing high expectations, but also a long line of fellow dreamers ahead of you. So how does your product make it past the mile long queue? “My startup is the...
02.10.2019	6 Steps To Maximize Exposure At Startup Conferences BEFORE THE CONFERENCE AT THE CONFERENCE AFTER THE CONFERENCE	Are you planning for a shining debut at a startup conference, something like Korea Blockchain Week 2019 perhaps? Great. Undoubtedly, participating in a conference can be an opportunity for startups to let the crowd know about your brand. H...
25.09.2019	2 Essentials Every Korean Startup Needs to Succeed	Did you know 6 in 10 Korean startups fail within 3 years of inception? And perhaps more alarmingly, startup investments, despite being more abundant, remain “questionable in profit returns and sustainability,” according to Pulse News. What...
18.09.2019	6 steps to become a thought leader on LinkedIn	A few years ago LinkedIn was predominantly a platform used by job-seekers to find employment and by employers to headhunt talent. Fast forward to the age of social media, LinkedIn now provides their users a medium to write thought leadershi...
11.09.2019	What’s Your Problem? If You’re a Startup Founder, You’d Better have One	The answer to that question is the basis for so much of what you do as a founder and what I do as a marketer. It is far more important than the answer to the far more general question: What does your company do? Let me give you an example....
04.09.2019	3 Things To Boost Your Booth at Startup Exhibitions	Have you ever seen a clueless wanderer at a conference or exhibition? Someone who’s overly excited, eager to explain everything in 5 minutes? Or, someone slightly in panic who can’t literally leave the wall? If the person who popped in you...
28.08.2019	A Complete 10-Slide Format for Your Investor Pitch	As a startup, you have to face what most dread to do — delivering a presentation. Though not just any kind…an investor pitch to be more exact. While we’ve already touched upon delivering a perfect pitch, I wanted to dive deeper into the inv...
20.08.2019	7 Essential Design Tips For Startups in 2019	Today it’s easier than ever to launch a website or app. Platforms like WordPress, Squarespace and Wix mean that just about anyone can create a professional looking website from a template. And by outsourcing coding to India or Indonesia, co...
14.08.2019	How To Get More Press Coverage as A Startup	“I can’t tell you how many times we’ve met with early-stage companies, and they start by telling us their big vision. They say, ‘This is what we’re about and what we want to change.’ But when we ask them what they actually do, they can’t te...
07.08.2019	Startup Marketing Essentials: 10 Tips On Contacting Journalists & Getting Published	Press coverage is difficult to obtain, especially for startups. But once achieved, it can prove to generate great results: building your brand, connecting with key stakeholders and growing your business. A few weeks ago, I was a panelist a...
01.08.2019	3 Lessons From Interning at G3 4 Comments	As of last Friday, I’ve officially wrapped up my 8-weeks long internship at G3 Partners. These two months were a huge whirlwind of learning, growing, and a ton of coffee-drinking. As a total newbie to marketing, this internship was everyth...
24.07.2019	6 Essential Marketing Must-Do’s for Your Startup	This cannot be stressed enough. To plan for success, you need to prepare ahead. Being prepared doesn’t just mean having your product ready. You should also be preparing every aspect of your marketing campaign as well. This implies setting u...
17.07.2019	8 Free Content Creation Resources For Startups	While marketing agencies are experts in their field, I always recommend that startups do some initial work themselves before hiring externally. Building your own campaign and gaining valuable understanding of how content creation and market...
10.07.2019	5 Ways to Hack Your Company’s Internal Hackathon	The hackathon is nothing new. It has long been an engine for innovation, bringing people together to create something game changing (and preferably, working). What is interesting about the hackathon is how it continues to evolve beyond its ...
02.07.2019	Common Marketing Pitfalls and How to Avoid Them	Far too often than not, we see startups make mistakes that could be easily prevented. Our team held an informal poll and identified the most common (and easiest to avoid) mistakes that startups make, so you don’t have to make them. Your ta...
27.06.2019	Ace Your Media Outreach in 4 Simple Steps	Once you are ready to launch your app, crowdfunding, or your new product it will be time to make an official announcement. While sending a newsletter to your existing contacts and community is a very important first step, as a startup you n...
19.06.2019	Preparing Your Crowdfunding Campaign Timeline	How do you run a crowdfunding campaign? Kickstarter and Indiegogo both take a lot of hard work, and that’s never been truer than in 2019. There’s good news though. Planning ahead, step-by-step lessens the burden and greatly increases your c...
12.06.2019	4 Proven Startup Marketing Tactics for 2019	No matter how good your product is, your startup will find it difficult to survive without marketing. You need to build your brand’s image and drive your messaging. We’ve already covered how to master content marketing; now, we’ll be discus...
05.06.2019	6 Tips Startups Must Use for Content Marketing Success	Launching your startup and creating a marketing strategy will rely heavily on content promotion. Due to lack of resources, experience and connections (you probably won’t have many email subscribers or followers on social media), one of the ...
22.05.2019	Which Crowdfunding Platform is Right for Me?	So, you have a great idea, you turned it into a product, and 2019 is the year you’re ready to start crowdfunding. Crowdfunding is ideal for startups looking for product validation and for those seeking exposure. A well executed crowdfundin...
08.05.2019	Pitch Perfect What’s the problem? What’s your solution? Who wants this future? What are your goals? Other key points Tips	A year ago, I was on the job hunt and applied for a writing position at G3 Partners. Since then, I’ve been helping startups with global marketing. And something recently occurred to me: securing a new job is not unlike attracting investment...
02.05.2019	3 Must Haves for Successful Startup Marketing CRAFT A MEANINGFUL MISSION STATEMENT BUILD A BRAND IDENTITY DEVELOP A USER-FRIENDLY WEBSITE	When you start looking up startup marketing, there are so many recommendations, it’s hard to know where to focus first. We’ve simplified things, picking the three most essential priorities and distilling them into this easy-to-follow guide ...
24.04.2019	Is Your Startup Looking to Raise Investment Internationally?	Here’s an Exclusive Opportunity to Pitch Eric Kim, Co-founder of Goodwater Capital (investor in Kakao, Coupang, TOSS, Memebox and more). Securing VC interest in your home market is tough, but when you’re seeking funds from global VCs to po...
08.04.2019	Three Investor Pitch Tips You Won’t Find Anywhere Else	How do you write a winning startup pitch? That question has been so over analyzed that preparing a pitch has become a sort of arcane art. How do you deliver a good pitch? That question, perhaps due to the lack of concreteness, gets less ...
03.04.2019	Definitive Guide To Building A Website In 2019	We share the inside story of revamping our own website including what was wrong with the old site, what changes we made, the tools we used and how we promote and measure the new site. Front-End Issues Our old site was text-hea...
01.04.2019	10 Best Startup Marketing Tools to Master in 2019 2 Comments	Marketing is highly competitive, so you need every advantage that you can get. Now more than ever there are free or affordable online tools that can help you succeed with startup marketing. Here is our list of the 10 best digital marketing ...
26.03.2019	Korea is Launching the World’s First 5G Service. Here’s What Startups Need to Know	It’s just days before Samsung launches its first 5G smartphone in Korea, a variant of the Galaxy S10, complete with hole-punch and $1500 price tag. According to Yonhap, despite some delays, Korea’s first 5G phone will still beat US carrier ...
27.08.2018	Should My Startup Hire a PR Agency?	You might think that a company, which executives spent nearly a decade at PR and marketing firms would immediately and unabashedly say, “yes, absolutely, hire us now!” The reality, as usual, is more complex. Generally, you should consider ...
27.08.2018	How We’re Helping Corporates and Startups Connect Together	On Monday, G3 Labs, the new innovative arm of Asia’s largest startup marketing and PR agency, held its inaugural event at WeWork’s newest HQ in Seoul. Over 250 people came to hear a panel of experts from TechStars, Samsung NEXT, Rakuten and...

Mentions in press and media 23

Date	Title	Description
19.10.2021	Pathfinder Partners : Announces Quarterly Fund Closing Bringing Total Fund Equity to Over $137 Million	Pathfinder Partners (“Pathfinder”), a San Diego-based private equity firm specializing in multifamily real estate investments, today announced the quarterly closing of the Pathfinder Income Fund, L.P. (“Fund”), with more than $5 million in ...
19.10.2021	GTIS Partners : Announces Acquisition of $248 Million in Real Estate Logistics Assets in São Paulo Brazil	SÃO PAOLO, Oct. 19, 2021 /PRNewswire/ -- GTIS Partners LP, ("GTIS"), a real estate private equity firm headquartered in New York City, with offices in São Paulo, Los Angeles, San Francisco, Atlanta, Paris and Munich, today announc...
14.10.2021	Arctos Sports Partners : Announces Fund I Close With More Than $3.0 Billion	Arctos Sports Partners (“Arctos”), a private investment platform dedicated to providing growth capital and liquidity solutions to professional sports franchise owners in major North American leagues and European soccer, today announced it h...
04.10.2021	Summit Partners : Raises $8.35 Billion for Eleventh U.S. Growth Equity Fund	Summit Partners, a global alternative investment firm, today announced the first and final closing of its latest flagship U.S. growth equity fund. Launched in June 2021, Summit Partners Growth Equity Fund XI was significantly oversubscribed...
28.09.2021	Endo1 Partners : Secures a Quarter Of $1 Billion Debt Facility	HOUSTON, Sept. 28, 2021 /PRNewswire/ -- Endo1 Partners and its family of brands today announced securing an additional debt facility to expand its growing platform and support its evolution. The transaction, which closed on September 27 wit...
21.09.2021	Partners : closes its fourth private equity buyout program with total commitments of USD 15 billion	EQS Group-News: Partners Group / Key word(s): Private Equity Partners Group closes its fourth private equity buyout program with total commitments of USD 15 billion 21.09.2021 / 07:00 Baar-Zug, Switzerland; 21 September 2021 The program wil...
05.08.2021	Meaningful Partners : closes initial fund at $175 Million	LOS ANGELES, Aug. 5, 2021 /PRNewswire/ -- Meaningful Partners LLC ("Meaningful Partners"), a private equity firm based in Los Angeles, California, specializing in the consumer sector, announced the final closing of its debut fund,...
05.08.2021	Elion Partners : Closes Logistics Fund at $500 Million	Elion Partners (“Elion”), a private equity real estate investment firm, today announced the final close of its latest affiliated value-added fund, Elion Real Estate Fund V (the “Fund”), raising $500 million in equity commitments. The Fund a...
11.05.2021	Orion Energy Partners : Closes $1.08BN Infrastructure Credit Fund III	Orion Energy Partners (“Orion”), a provider of credit and equity capital solutions supporting infrastructure investments in energy transition and environmental innovation, announced today the final close of Orion Energy Credit Opportunities...
05.05.2021	Pathfinder Partners : Announces Quarterly Fund Close with More Than $95 Million in Commitments; Offering Remains Open to Accredited Investors	Pathfinder Partners (“Pathfinder”), a San Diego-based private equity firm specializing in multifamily real estate investments, today announced the quarterly closing of the Pathfinder Income Fund, L.P. (“Fund”), with more than $10 million in...
30.03.2021	Pathfinder Partners : Completes $27.4 Million Acquisition of FortyOne 11 Apartments	Pathfinder Partners (“Pathfinder”), a San Diego-based private equity firm specializing in multifamily real estate investments, today announced the acquisition of FortyOne 11 Apartments in Portland, Oregon for $27.4 million. The investment w...
16.03.2021	3x5 Partners : Closes Third Fund at $100 Million	3x5 Partners (“3x5”) has closed 3x5 Partners Fund III, LP (“3x5 Fund III”) with $100 million in capital commitments. 3x5 is a venture capital firm that collaborates with passionate entrepreneurs to deliver better healthcare and climate solu...
10.11.2020	Värde Partners : Raises More Than $2.6 Billion Targeting Dislocation Opportunities	Värde Partners, a leading global alternative investment firm, today announced the final close of The Värde Dislocation Fund (the “Fund”) with more than $1.6 billion of commitments, exceeding its $1 billion target in five months of fundraisi...
11.10.2020	Värde Partners : Raises More Than $2.6 Billion Targeting Dislocation Opportunities	Värde Partners, a leading global alternative investment firm, today announced the final close of The Värde Dislocation Fund (the “Fund”) with more than $1.6 billion of commitments, exceeding its $1 billion target in five months of fundraisi...
30.06.2020	Summit Partners : Closes on $2.2B for Europe and Venture Capital Funds and Announces Addition of Melanie Whelan as Managing Director	Summit Partners, a global alternative investment firm, today announced the first and final closings of two funds with combined capital commitments of $2.2 billion. Summit Partners Europe Growth Equity Fund III closed at its hard cap with €1...
16.05.2017	Korea opens its wallet even wider to foreign startups	Presented by K-Startup Grand Challenge 2017 Last August, PK Mishra boarded a Korea-bound plane from San Francisco, along with his co-founder at Fingertips Lab, Ben Park. After a successful crowdfunding campaign for their in-car Bluetooth co...
18.12.2016	Korea’s startup scene begins to diversify, reach beyond its own borders	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! South Korea’s startup scene finally looks ready t...
18.12.2016	Korea’s startup scene begins to diversify, reach beyond its own borders	South Korea’s startup scene finally looks ready to go international. The Korean government is extending Korea’s international reach in startup circles through initiatives like its fintech bridge with the UK. It’s also encouraging internatio...
01.10.2016	Adapting To Your Local Market	Max Azarov, President at Cloudike, contributed to this article. In 2015, the World Bank ranked Russia 51st among the best countries to do business. That’s behind countries like Kazakhstan (41), UAE (31), and Macedonia (12). Yet, in 2013, ou...
20.05.2016	Korea will pay to move your startup to Seoul — and why you should let them	This sponsored post is produced by K-Startup Grand Challenge. At the start of 2015, I did something that would have seemed insane ten years earlier: I launched a startup in Seoul, Korea, as a Brit. When I arrived in Korea in 2004, the natio...
28.01.2016	Crowdfunding Fueling Innovation in Korea	For an odd reason or two, crowdfunding was illegal in Korea until mid-2015. While this meant that many startups were forced to go abroad with their crowdfunding needs, it also meant that domestic startups without English capability were str...
27.01.2016	How Korean Startups Tapped Into A Billion Dollar Government Effort	Many decades ago in a high school in the US, a fresh sophomore by the name of Michael Jordan had just been turned down from his high school basketball team. He was deemed too short to play for his varsity basketball team and by all accounts...
09.12.2015	Asian Startups Are Invisible To Everyone Who Matters	Pop quiz: Tell me three traits about the Asian startup ecosystem? Asian Startups Are Invisible To Everyone Who Matters Unless you’re surfing Asia-specific startup sites, chances are you weren’t able to answer that question in much detail. W...

G3 Partners

Portfolio 9

News 47

Mentions in press and media 23

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