P&G Ventures fuels its parent company’s growth by creating new brands and businesses that solve consumers’ everyday problems in product categories where P&G does not currently provide a solution.
P&G Ventures functions as a startup studio within Procter & Gamble. It takes a new approach to creating brands by developing both internal and external ideas, as well as by creating unique partnerships that bring in early-stage startups to help them grow. It not only provides funding and expertise, but also functions as an incubator that’s intimately involved in growing startups. P&G Ventures is designed to serve entrepreneurs; this integral element of its mission is a critical point of differentiation.
P&G Ventures functions as a startup studio within Procter & Gamble. It takes a new approach to creating brands by developing both internal and external ideas, as well as by creating unique partnerships that bring in early-stage startups to help them grow. It not only provides funding and expertise, but also functions as an incubator that’s intimately involved in growing startups. P&G Ventures is designed to serve entrepreneurs; this integral element of its mission is a critical point of differentiation.
Location: United States, Ohio, Cincinnati
Employees: 10001+
Investment Type: Accelerator
Investment Stage: Pre-Seed; Seed; Series A
Portfolio 3
| Date | Name | Website | Total Raised | Location |
| - | OPTE | opte.com | - | - |
| - | Zevo | zevoinsect.com | - | United Sta... |
| - | Kindra | ourkindra.com | - | - |
Mentions in press and media 5
| Date | Title | Description |
| 08.06.2023 | Цифры стартап-студий. Бум, восторг и критика венчурных студий: "Здесь только что было полмиллиона долларов. Где они?"... | Стартапы, созданные в венчурных студиях, доходят до раунда А в 2 раза быстрее обычных. С 2018 по 2022 количество стартап-студий выросло в 3 раза – до 855 по данным Enhance Ventures. Питер Тиль, Марк Андриссен, Джефф Безос и Ричард Брэнсон д... |
| 03.11.2020 | P&G startup lab opens registration for its next virtual pitch contest | P&G Ventures, the studio within Procter & Gamble (NYSE:PG) that works with startups to develop new brands and businesses, is once again soliciting entrepreneurs to participate in its upcoming virtual pitch contest. The pitch contest... |
| 08.01.2020 | Could One Of These Companies Be P&G’s Next Billion-Dollar Brand? | Richard Hanbury, founder of Sana, presents during the 2020 P&G Ventures Innovation Challenge at CES. ... [+] Sana was selected the winner of the pitch contest, held Jan. 8. Procter & Gamble |
| 19.11.2019 | P&G Ventures and M13 Partner to Launch New Direct-To-Consumer Estrogen-Free Solutions for Managing Menopause | P&G Ventures and M13’s Launchpad recently introduced Kindra, a new direct-to-consumer brand providing estrogen-free solutions for managing and relieving symptoms of menopause. Kindra takes a positive and candid approach to the neglected... |
| - | The 2 women searching for P&G's next billion-dollar business explain how to convince an investor your startup will be profitable | Betsy Bluestone is the director of scouting and partnerships for P&G Ventures. Vanessa Dawson is the founder and CEO of the Vinetta Project, a platform that works to close the funding gap for female founders. Courtesy This story is avai... |