ADARA is the world's travel data co-op with a simple vision of growing the travel industry together. Share data, and get insights and knowledge in return.
We call it The World's Travel Graph. It provides a unique, holistic understanding of patterns, trends and behavior, and we’re adding to the bigger picture partner by partner.
It’s a safe and secure way to share and analyze historical and real time data about more than 650 million monthly unique traveler profiles from
more than 100 of the world's top travel brands.
ADARA captures data on the move about people on the move for businesses on the move, and our data co-op fuels three core business areas: Advertising, Measurement & Analytics and Traveler Intelligence.
Let's travel together!
We call it The World's Travel Graph. It provides a unique, holistic understanding of patterns, trends and behavior, and we’re adding to the bigger picture partner by partner.
It’s a safe and secure way to share and analyze historical and real time data about more than 650 million monthly unique traveler profiles from
more than 100 of the world's top travel brands.
ADARA captures data on the move about people on the move for businesses on the move, and our data co-op fuels three core business areas: Advertising, Measurement & Analytics and Traveler Intelligence.
Let's travel together!
Location: United States, California, Mountain View
Employees: 51-200
Phone: 408.876.6360
Total raised: $46M
Founded date: 2009
Investors 1
| Date | Name | Website |
| - | August Cap... | augustcap.... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 15.01.2016 | - | $23M | - |
| 22.09.2015 | Series C | $23M | - |
Mentions in press and media 8
| Date | Title | Description |
| 11.11.2025 | New €30 million Step Fund targets early-stage Italian startups with international growth potential | Milan based VC Step Venture has announced the first closing and operational launch of its Step Fund at €30 million, continuing its focus on Seed-stage investments in Italian startups with the potential of international scalability – with th... |
| 16.06.2025 | We are hiring an AI & Operations Associate | We are looking for an AI & Operations Associate to join our team and help transform our internal operations and scale our use of AI, automation, and data-driven workflows across the entire firm (from Dealflow, to Investor Relations, to ... |
| 30.01.2025 | MGID announces two strategic new hires to focus on next phase of growth | Global advertising platform MGID announced the appointment of Kenneth López Triquell as VP of Sales, and Tadej Pavlic as Head of Product Advertisers. The new hires will help MGID support advertisers, building on existing relationships and e... |
| 17.10.2020 | American Airlines Launches 2021 Loyalty Program With Reduced Qualification Targets | LOS ANGELES, CALIFORNIA - OCTOBER 01: American Airlines employees work in a check-in area at Los ... [+] Angeles International Airport (LAX) on October 1, 2020 in Los Angeles, California. United Airlines and American Airlines are set to sta... |
| 20.06.2020 | British Airways Extends Loyalty Program Elite Status For One Year | A medial staff wearing protective mask walk past the empty British Airways' check-in area of Geneva ... [+] Airport on April 3, 2020 amid the spread of coronavirus disease (COVID-19). (Photo by Fabrice COFFRINI / AFP) (Photo by FABRICE COFF... |
| 13.11.2018 | Sojern raises another $120M led by TCV to expand its travel marketing platform | Travel continues to be one of the biggest verticals online, projected to be worth over $1 trillion by 2022, and today a startup that helps travel-related businesses connect the dots between their products and would-be customers is raising a... |
| 14.09.2015 | Adara Secures $23M in Series C Funding | Adara, a Mountain View, Calif.-based provider of global travel data platform, secured $23m in Series C funding. The round was led by World Innovation Lab (WiL), with support from existing investors August Capital, Morgenthaler Ventures, ONS... |
| 24.01.2012 | Adara Media Secures $12.4M in Funding | Adara Media Inc., a Mountain View, CA-based global precision marketing platform company, has secured $12.4m in funding. The round was led by August Capital, with participation from existing investors Morgenthaler Ventures, Onset Ventures, a... |