| Date | Title | Description |
| 03.09.2026 | Google Ad Tech Antitrust Ruling Ends Rigged Auctions but Lets Google Keep Both Sides | By Clayton Lewis
Published: Sep 03 2026, 8:20 AM EDT
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| 31.08.2026 | 2 из 3 пользователей дейтингов не доходят до встреч. Разбор механик конверсии в Pure | Для тех, кто не в теме: Pure это приложение для знакомств, которое изначально запускалось на аудиторию с уклоном в…кхм… утехи. Слоган был и остаётся (по крайней мере у меня на странице загрузки iphone) — «Знакомства без стыда». Год назад, в... |
| 05.08.2026 | ITV Opens YouTube Ad Sales to Sports Rights Holders, With PDC Darts as First Partner | By Richard L. Wells
Published: Aug 05 2026, 2:34 PM EDT
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| 28.07.2026 | Pause Ads Now Cross Into Live TV: Seven.One Media Pairs Joyn Streaming With HbbTV | By Eloise Jones
Published: Jul 28 2026, 1:59 PM EDT
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| 28.07.2026 | Smart TV Operating System Drives Streaming Choices More Than Subscriptions Do | By Kyle Belmonte
Published: Jul 28 2026, 9:18 AM EDT
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| 27.07.2026 | AI cites the deep pages but sends humans to the homepage — most sites are built backward | If your business depends on people clicking through to web pages, the last two years have been brutal. Pew Research Center tracked the browsing behavior of 900 U.S. adults and found that when Google shows an AI summary, users click a tradit... |
| 16.07.2026 | YouTube Creator Pulse Claims Two-Thirds of Gen Z Sports Fans Watch Creator Content Around Games | By Chase Fiorini
Published: Jul 16 2026, 2:41 PM EDT
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| 12.07.2026 | Vint Cerf Retires From Google With a Warning: AI Agents Need Real Protocols | By Richard L. Wells
Published: Jul 12 2026, 11:14 PM EDT
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| 24.06.2026 | Walmart купила платформу для самостоятельной рекламы на подключённых телевизорах Vibe.co | Walmart объявила о приобретении Vibe.co, французской платформы самостоятельного размещения рекламы. Она обеспечит подключение рекламы на смарт-телевизорах Vizio.
Vibe.co специализируется на помощи небольшим брендам в покупке рекламных ролик... |
| 20.06.2026 | Google Ad Manager Launches Ask Ad Manager, Gemini-Powered Publisher AI in Beta | By Eloise Jones
Published: Jun 20 2026, 18:36 PM EDT
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| 18.06.2026 | Precise.ai Launches Decisioning Economics: The New Buy-side Discipline for Governing Programmatic and Agentic Decisions | Company raises $7 Million from Blockchange Ventures, Lasagna, and industry veterans Bill Wise & Michael Kassan NEW YORK , NY, UNITED STATES, June 18, 2026 /EINPresswire.com/ -- Precise.ai yesterday announced the launch of Decisioning Ec... |
| 16.12.2025 | JamLoop Appoints Jeff Fagel as CMO, Names Oksana Korsakova COO | JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, announced today that veteran marketing leader Jeff Fagel has joined the company as Chief Marketing Officer. Additionally, Oksana Korsakova, who has l... |
| 26.11.2025 | Broadsign Announces Acquisition of Place Exchange | Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors. Combining Broadsign’s content management ... |
| 03.10.2025 | IQM Named Best Demand Side Technology at the 2025 AdExchanger Awards | IQM Advertising Corporation, the global media buying platform empowering advertisers in the most regulated verticals to use and enhance their data to make better ad buying decisions, is proud to announce that it has been named Best Demand S... |
| 18.09.2025 | 'New Channel, Same Old Tricks:' Blockboard CEO Explains How Fraud Creeps Into Direct CTV Buys | The industry wants to believe that direct deals can avoid the issues with fraud, invalid traffic and other junk inventory. What many won’t admit is that buying direct comes with a fraud risk itself.”
— Matt Wasserlauf, Blockboard CEO and fo... |
| 12.08.2025 | TIH Names Tessa Ohlendorf as President, North America for Coegi | Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the appointment of Tessa Ohlendorf as President, North America.
In this role, Ohlendorf will oversee Coegi’s operations across both the United S... |
| 31.07.2025 | S4Capital's Monks Appoints Danny Lee as Managing Director for Greater China | SHANGHAI, July 31, 2025 /PRNewswire/ -- Monks, the global, purely digital, data-driven, unitary operating brand of S4Capital plc, is proud to announce the appointment of Danny Lee as Managing Director, Monks Greater China, effective immedia... |
| 30.06.2025 | Alliant Acquires AnalyticsIQ to Deliver the Future of People-Based Marketing Data | Inverness Graham-backed audience company expands its leadership with the addition of cognitive psychology-powered predictive data
It is remarkable to have found an opportunity to integrate an organization whose values so closely align with ... |
| 07.12.2024 | The Startup Surge: Innovations and Challenges in 2024 | The startup landscape is a wild ocean. Waves of innovation crash against the shores of tradition. In 2024, two companies stand out: Clue and tozero. They embody the spirit of resilience and adaptation. Their journeys reveal the highs and lo... |
| 03.12.2024 | +++ Clue +++ tozero +++ Bayern +++ Oceansapart +++ Adjust +++ | Was gibt’s Neues? In unserem #StartupTicker liefern wir eine kompakte Übersicht über die wichtigsten Startup-Nachrichten des Tages (Dienstag, 3. Dezember) #STARTUPTICKER
Clue
+++ Zahlencheck! Das Berliner Startup Clue, eine Zyklus- und Fruc... |
| 16.10.2024 | Taboola Introduces Abby, An Industry First Generative AI Assistant, Enabling Advertisers to "Talk to Abby" to Start and Manage Every Aspect of Advertising Campaigns | HONG KONG, Oct. 16, 2024 /PRNewswire/ -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to ... |
| 23.08.2024 | Домашние шпионы: как поставщики WiFi-оборудования следят за вашей личной жизнью | Когда вы используете домашний интернет, к которому подключено всё, включая фитнес-устройства, игровые приставки, смартфоны и ноутбуки, маркетинговые компании могут следить за вами при помощи миниатюрного девайса, о котором вы можете даже не... |
| 19.08.2024 | The Transformation of Television: From Screens to Data Machines | Television has undergone a seismic shift. Once a simple box for entertainment, it has morphed into a complex data-gathering machine. The landscape of TV is changing, and it’s not just about the shows anymore. It's about the viewers. The TV ... |
| 19.08.2024 | Your TV set has become a digital billboard. And it’s only getting worse. | Enlarge
Aurich Lawson | Getty Images reader comments 403
The TV business isn't just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset.
Over the past few years, TV makers have se... |
| 15.08.2024 | Vistar Media Surges in H1 2024 as OOH Market Continues Its Ascent | Out-of-home advertising leader demonstrates strong performance across key metrics
NEW YORK, Aug. 15, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced sig... |
| 25.06.2024 | PepsiCo experiments with Smart Cans, AI tech to improve personalization | Dive Brief:
PepsiCo brands Gatorade and Pepsi showed off new tech bells and whistles as part of their showcase at the Cannes Lions International Festival of Creativity last week, per details shared with Marketing Dive.
Gatorade demoed an ar... |
| 11.06.2024 | Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers and Advertisers | Unified data offering enables ID-free targeting to reach consumers in cookieless and cookie-restricted environments
NEW YORK, June 11, 2024 /PRNewswire/ -- Connatix, the leading video technology company for premium publishers and advertiser... |
| 07.05.2024 | Media.Monks Named to AdExchanger's Programmatic Power Players List for the Fifth Year Running | Media.Monks is the only marketing and advertising services company to earn a spot on the Top 50 list every year since its inception
NEW YORK, May 7, 2024 /PRNewswire/ -- S4Capital's operating brand Media.Monks, a digital-first marketing and... |
| 28.03.2024 | Snowflake is doubling down on data clean room tech as it forges deeper ties with the ad industry | Premium Advertising Snowflake is doubling down on data clean room tech as it forges deeper ties with the ad industry
Lara O'Reilly
2024-03-28T13:00:01Z
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| 14.03.2024 | Experts expect these 13 private-equity firms will invest in advertising and marketing companies as deals begin to pick up in 2024 | Premium Advertising Experts expect these 13 private-equity firms will invest in advertising and marketing companies as deals begin to pick up in 2024
Lara O'Reilly
2024-03-14T16:28:20Z
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| 08.03.2024 | MarTech Interview with Emily Barfuss, CMO at Ogury | 1. Emily, please share your personal journey into the adtech industry and highlight key moments or challenges that shaped your career?
My professional journey was actually shaped by the lack of female representation I experienced at the sta... |
| 01.03.2024 | Adtech's $40 billion juggernaut The Trade Desk is about to face its biggest test yet | Advertising Adtech's $40 billion juggernaut The Trade Desk is about to face its biggest test yet
Lauren Johnson, Lara O'Reilly, and Ryan Joe
2024-03-01T08:20:16Z
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| 24.02.2024 | Маркетплейсы доминируют в Рунете, Samsung сэкономил $4 млрд, а Qiwi — всё: дайджест новостей | OpenAI отказали в регистрации GPT как товарного знака, Apple с трудом, но отбилась от иска патентного тролля на полмиллиарда, Wildberries подешевел за бурный 2023-й, но позиций не утратил. О главных событиях прошедшей недели — в нашем дайдж... |
| 14.02.2024 | Shopify's new price hikes could put pressure on its app developer ecosystem | Tech Shopify's new price hikes could put pressure on its app developer ecosystem
Madeline Stone
2024-02-14T19:42:54Z
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| 08.02.2024 | Shopify is launching an ad product that takes a page from Meta's playbook | Advertising Shopify is launching an ad product that takes a page from Meta's playbook
Lauren Johnson
2024-02-08T12:00:01Z
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| 23.01.2024 | Exclusive: Fox renews multiyear measurement deal with Nielsen | Nielsen has inked a multiyear measurement deal with Fox Corp., Nielsen CEO Karthik Rao told Axios, marking an important step in ensuring it remains relevant with the country's biggest TV networks.
Why it matters: Despite the hype and invest... |
| 02.01.2024 | Meet 12 generative AI startups that are primed to transform advertising and marketing in 2024 | Premium Advertising Meet 12 generative AI startups that are primed to transform advertising and marketing in 2024
Ryan Joe, Lauren Johnson, and Lara O'Reilly
2024-01-02T14:06:27Z
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| 22.12.2023 | OpenAgent.com.au raises $6 million to capture more of Australia’s property market | article-article-body
A chance meeting and 400% year-on-year growth has helped real estate agent comparison startup OpenAgent.com.au close a $6 million funding round.
The $6 million round comes from Hollard Investments, which counts Greensto... |
| 15.12.2023 | Mansa partners with Big Cabal Media to spotlight its Moonshot conference in the United States | Mansa, a US-based free streaming platform for Black culture-inspired content, has partnered with Big Cabal Media, the parent company of TechCabal to advertise its tech conference, Moonshot.
Mansa, the free ad-supported streaming platform th... |
| 08.12.2023 | The 16 hottest adtech companies of 2023 | Chalice Custom Algorithms; MiQ; Applovin Chalice Custom Algorithms; MiQ; Applovin This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.
2023 was a tough year for adtech companies with ... |
| 17.11.2023 | Online Advertising is Broken & We Need a Plan to Fix It: Introducing CDT’s Future of Online Advertising Project | CDT Google Policy Fellow Cami Goray also contributed to this post.
The online advertising ecosystem is at an inflection point: too broken and politically contentious to continue in its current form, yet too important to publishers, small bu... |
| 13.11.2023 | Недельный геймдев: #147 — 12 ноября, 2023 | Из новостей: книга от Unity для дизайнеров уровней, AppsFlyer прикупил DevtoDev, Houdini 20, Icewind Dale 2: Enhanced Edition от фанатов игры, OpenPBR v0.2 теперь доступен всем, Unity обновила Unity Editor Software Terms, Bevy 0.12.
Из инте... |
| 25.09.2023 | Why The Line Between Buy-Side And Sell-Side Ad Tech Is Getting Blurred | As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. |
| 11.08.2023 | Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business | Amazon CEO Andy Jassy Reuters/Mike Blake This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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Amazon is hiring for a new publisher-focused advertising team called "PubTech.&quo... |
| 27.07.2023 | The Future Of Digital Marketing Is Up To Gen Z | The Future Of Digital Marketing Is Up To Gen Zgetty |
| 10.07.2023 | Digital Spotlight: важные события второго квартала 2023 года Adtech рынка | Иван Фадюшин vs Getintent
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Twitter на волоске
22 апреля 2022 года коммерсант Илон Маск купил социальную сеть Twitter. Экстравагантный бизнесмен сразу начал наводить правила, которые не понравились локальной интеллиген... |
| 03.07.2023 | The digital-ad industry is spending the 4th of July holiday scrambling to recover funds lost from MediaMath's shocking bankruptcy | Neil Nguyen, the CEO of MediaMath. Sizmek This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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MediaMath's sudden bankruptcy sent shock waves through the ad industry.
The company ow... |
| 28.06.2023 | Data clean rooms: The power of second-party data | A staggering 81 percent of advertisers depend on third-party data to reach customers and understand prospects’ buying habits. Their reliance on this data, however, comes with a problem. Exponential cookie decay, government legislation, and ... |
| 13.06.2023 | Keeping Score In Media Measurement 2023: Nielsen And Its Competitors | Television streaming video concept. Media TV video on demand technology. Video service with internet ... [+] streaming multimedia shows, series. Digital collage wall of screen abstract compositiongetty |
| 12.05.2023 | The latest sign Linda Yaccarino could be Elon Musk's choice for Twitter CEO? She just resigned from NBCUniversal. | Linda Yaccarino is leaving NBCUniversal, where she's been its advertising chief.
Yaccarino is reportedly Elon Musk's likely candidate to replace him as Twitter's CEO.
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Linda Yaccarino is leaving NBCUniversal on the heels of rep... |
| 11.05.2023 | Breaking AI bias: Predictive analytics platform aims to eliminate racism in marketing | Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More
Artificial Intelligence (AI) is often touted as the future of advertising and marketing, promising... |
| 06.04.2023 | Digital Spotlight: важные события первого квартала 2023 года Adtech рынка | Нейросети – много шума из всего
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Про нейросети говорили много и часто и до 1 квартала 2023 года, однако именно с января пошла активная реакция общественности и рынка на их появление.
Летом 2022 года в открытое тестиро... |
| 16.03.2023 | Audigent Partners With Recurrent to Unlock Scale for Many Advertisers' Most Coveted Audiences | Advertisers gain access to 65M monthly engaged consumers as Recurrent data brings additional scale to Audigent's leading PMP solutions NEW YORK, NEW YORK, UNITED STATES, March 16, 2023 /EINPresswire.com/ -- Audigent, the leading data identi... |
| 13.03.2023 | Walmart V. Amazon: Advertising, Inflation, And The Battle For ECommerce Brands | Amazon v. WalmartTada Images - stock.adobe.com |
| 12.03.2023 | M&A strategy shifts highlight the ad tech model of the future | In the ad tech and martech spaces, the shifts and themes that are driving consolidation right now are incredibly telling about where modern ad tech companies are headed. After all, M&A activity is all about shaping tomorrow’s businesses... |
| 01.03.2023 | MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing. | This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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At its Halloween party in 2015, the adtech startup MediaMath seemed on the brink of greatness.
It had just relocated to become o... |
| 21.02.2023 | Audigent Chief Commercial Officer Jake Abraham Joins Prebid.org Board of Directors | Audigent’s publisher business lead will play role in evolving the open-source monetization tools for the programmatic ad industry NEW YORK, NEW YORK, UNITED STATES, February 21, 2023 /EINPresswire.com/ -- Audigent, the leading data identity... |
| 07.02.2023 | Check out the 10-page pitch deck a new adtech startup used to raise $8 million to help influencers and film studios power product placement with AI | Rembrand CEO and founder Omar Tawakol. BlueKai This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
The new adtech company Rembrand uses AI to digitally place products in videos.
Investors in ... |
| 06.02.2023 | 4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines | Amazon CEO Andy Jassy. Michael Buckner/Variety via Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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Amazon's ad business grew 19% over the past year, while rivals l... |
| 26.01.2023 | BuzzFeed’s stock price soars as company announces AI content push
Show your support for our mission by joining our Cube Club and Cube Event Community of experts. Join the community that includes Amaz... | BuzzFeed Inc.’s shares just rose by as much as 150% as the digital media company announced today that it will start producing a lot more content with OpenAI LLC’s tool, ChatGPT.
ChatGPT has taken the world by storm since it was released in ... |
| 19.01.2023 | Meta centralizes more user and privacy settings across its apps, announces changes to ads controls | Facebook parent Meta announced today it’s further centralizing various user settings across its suite of apps — Facebook, Instagram, and Messenger. As a result, several existing settings will be relocated to Meta’s “Accounts Center” feature... |
| 06.01.2023 | Streaming is killing the traditional TV ad sales role | Former Paramount advertising chief Jo Ann Ross at the 2022 upfront. Paramount This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
A shift to streaming is shrinking the need for big ad sales t... |
| 27.12.2022 | From Amazon to The Trade Desk, experts predict these companies will be the most active acquirers of advertising businesses next year | Industry experts predicted the companies most likely to go shopping for adtech, martech, and ad consultancies in 2023. Natali Dobrovolskaya/ Getty Images This story is available exclusively to Insider subscribers. Become an Insider and star... |
| 16.12.2022 | What To Do While Cookies Perform The Longest Death Scene Ever | Ajay Gupta founded Stirista in 2009. As CEO, he oversees the data-driven, performance marketing solutions provider's global growth. |
| 14.12.2022 | The 12 hottest adtech companies of 2022 | LiveIntent This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
The adtech industry took a big hit in 2022 from the economic downturn.
Still, companies with expertise in hot areas like retail ... |
| 09.12.2022 | ТОП-150 лучших курсов по интернет-маркетингу в Москве на 2022 год | В бизнесе от маркетолога зависит очень многое — продажи, привлечение и удержание клиентов. Грамотный специалист на вес золота и может претендовать на высокую зарплату или работать над собственными проектами.
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| 23.11.2022 | Privacy restrictions will hit the ad industry hard in 2023. These 16 privacy tech companies will make sure brands like McDonald's and Disney can still find customers online. | Novatiq; LiveRamp; Permission; Xandr; Rachel Mendelson/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Adtech companies face new pressures as privacy-focused regulations will grea... |
| 04.10.2022 | Meet 23 former Amazon staffers turned entrepreneurs who are founding a new wave of advertising and marketing startups | Lindsey Andrews, cofounder and CEO, Minibar Delivery Minibar Delivery This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Amazon is known for fueling entrepreneurship through its culture and ... |
| 22.09.2022 | A hacker turned serial entrepreneur who built an ad platform for streaming TV just raised $6.35M and plans to mimic Google's playbook by courting smaller advertisers | From left: Vibe cofounders CTO Frank Tetzlaff and Arthur Quérou. Vibe This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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Vibe just raised $6.35 million in seed funding from ventur... |
| 31.08.2022 | 14 influential Microsoft execs powering its advertising business as it prepares to make a splash with Netflix and Xbox ads | From left to right: Daniell McMeekin, Ben John, Sandra Lopez, and Mike Welch Microsoft; Marianne Ayala/Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Microsoft posted $10 billion... |
| 19.08.2022 | Apple SKAdNetwork 4.0: к чему готовиться маркетологам в будущем? | В 2021 году Apple мощно изменила ландшафт мобильного маркетинга, выпустив iOS 14.5. С этого момента разработчикам необходимо получать согласие пользователей для таргетинга, измерений и отслеживания пути юзеров. Обновления SKAdNetwork внесли... |
| 19.08.2022 | Oracle insiders explain how it lost the marketing cloud war to Salesforce | Former Oracle employees describe how the cloud giant was beat by rivals like Salesforce and Adobe and ultimately laid off scores of workers.
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| 26.07.2022 | DTC Briefing: How startups are using Instacart’s advertising platform | Hex’s head of marketing, Christine Luongo, said that Instacart “makes it easy for brands to get started, and we have lots of resources and a rep we check in with often,” said Luongo.
The best part of promoting products on a platform like In... |
| 26.07.2022 | DTC Briefing: How startups are using Instacart’s advertising platform | This is the latest installment of the DTC Briefing, a weekly Modern Retail column about the biggest challenges and trends facing the volatile direct-to-consumer startup world. To receive it in your inbox every week, sign up here.
With more ... |
| 12.07.2022 | Trade Desk Reaches Ad Deal With Disney. Both Stocks Are Climbing. | Trade Desk has reached an agreement with Walt Disney sending shares of the advertising technology company higher on Tuesday.
The deal is expected to make it possible for brands to place targeted, automated advertisements across Disney (tick... |
| 05.07.2022 | Verve Group Acquires Dataseat | Verve Group
Dataseat
User acquisition platform to drive campaign performance—without device identifiers
Dataseat has exhibited bona fide expertise working with gaming companies. That sweet spot dovetails with Verve Group’s growing strength ... |
| 29.06.2022 | Extreme Reach Earns Spot on AdExchanger’s List, The Top 50 2022 Programmatic Power Players, For 3rd Consecutive Year | Extreme Reach
ER selected from hundreds of submissions from around the world
Our global video ad serving solution, while robust on its own, changes the game because it's also fully integrated with creative preparation, rights management, an... |
| 27.06.2022 | Bombora Named One of AdExchanger’s 2022 Top 50 Programmatic Power Players | B2B Intent Data Leader Honored as One of the Best Agencies, Tech Providers and Partners for Advertisers NEW YORK, NEW YORK, UNITED STATES, June 27, 2022 /EINPresswire.com/ -- Bombora, the leading provider of B2B Intent data, is one of the 2... |
| 24.06.2022 | T-Mobile Allegedly Sells Your Data to Advertisers, But You May Counteract This | Isaiah Richard, Tech Times 24 June 2022, 09:06 pm
T-Mobile is allegedly selling user data to advertisers. It is available to many companies that wish to purchase information regarding a person and use it for their gain in pushing ads. It ta... |
| 25.05.2022 | Aki Technologies’ Melody Lin and Nicole R. Ferrera Named Top Women in Media and Ad Tech | Aki Technologies
Melody, Nicole Recognized by AdMonsters and AdExchanger for Exceptional Contributions to Innovation and Data
I am thrilled for Melody and Nicole to be recognized for their tireless efforts to improve the media and advertisi... |
| 24.05.2022 | As Social-Video Ad Metrics Become More Vital, Tubular Names Digital Veteran Greg Coleman As CEO | getty |
| 29.04.2022 | Changes In The Media Measurement Landscape Raise Advertiser Expectations | There’s a NASCAR-style race happening in the world of media measurement: Which media measurement platform will be the first to secure the most partners, the most investments, and the most capabilities in time for the NewFronts and Upfronts?... |
| 29.04.2022 | The winners and losers of Apple’s anti-tracking feature | When Apple rolled out its long-awaited, much-hyped privacy update one year ago this week, it was accompanied by an ad that attempted to visualize what the new feature did. In it, there’s a man going about his day, and every time he interact... |
| 10.04.2022 | Opt-in is not a replacement for opt-out | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
With Google’s Topics announcement, the digital ma... |
| 08.04.2022 | Bombora’s Thought Leadership Drives Industry Conversations on Marketing’s Most Important Topics | Executive Leaders Educate on ABM, Data Risks and Maximizing Customer Insights NEW YORK, NEW YORK, UNITED STATES, April 8, 2022 /EINPresswire.com/ -- Bombora, the leading provider of B2B Intent data solutions, is featured in the pages of lea... |
| 20.03.2022 | How self-service advertisers can optimize performance | Did you miss a session at the Data Summit? Watch On-Demand Here.
This article was contributed by Jeremy Fain, CEO and cofounder of Cognitiv.
It is easy to see the appeal of self-service programmatic ad buying. Instead of limited transparenc... |
| 20.03.2022 | How self-service advertisers can optimize performance | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
This article was contributed by Jeremy Fain, CEO ... |
| 28.02.2022 | LinkedIn acquires Israeli web analytics startup Oribi for $80M-90M to expand its marketing technology | LinkedIn — the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users — has a long-standing business in marketing and advertising on its own platform; today it i... |
| 22.02.2022 | 2021 predictions that didn’t pan out—what did the industry learn? | Sponsored Content | In the ad industry, forecasting consumer behavior trends is a constant exercise. How effectively a business reads the tea leaves can greatly impact its growth.
That said, predicting what will happen is not always so intuitive. Last year, wh... |
| 01.02.2022 | SiriusXM figures out how to track audiences across its apps, including Pandora and Stitcher | The use of tracking cookies is winding down, and Apple’s anti-tracking privacy update has impacted mobile apps’ advertising revenues. But these changes have only prompted the adtech industry to get more creative with its solutions. The late... |
| 19.01.2022 | Publisher adtech firm OpenWeb is flush with cash and making its first acquisition to enter the crowded advertising industry | Nadav Shoval, CEO of OpenWeb OpenWeb This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
OpenWeb has acquired Hive Media Group for $60 million in cash and stock.
With this acquisition, OpenWe... |
| 17.01.2022 | How Terence Kawaja, part banker, part comedian, became adtech's most powerful dealmaker in a banner year for M&A | This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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It was Terence Kawaja's Luma Partners' most active year in 2021 amid an adtech M&A spree. Insider talked to 30 people close ... |
| 17.01.2022 | Mark Zuckerberg and Sundar Pichai personally oversaw an illegal deal that misled publishers and advertisers, unredacted suit alleges | Unredacted court documents reveal a string of new allegations against Facebook and Google.
The firms' CEOs signed off on a deal that misled advertisers and publishers, state AGs alleged.
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Google CEO Sundar Pichai and Meta chief... |
| 05.01.2022 | Adswerve’s Industry-Leading Workplace Culture Recognized with Four Built In 2022 Best Places to Work Awards | DENVER (PRWEB) January 05, 2022
Adswerve, a leading Google Marketing Platform partner and consultancy, today announced its recognition by Built In’s 2022 Best Places to Work Awards. Adswerve was identified in categories including Colorado B... |
| 04.01.2022 | Where will our data go when cookies disappear? | James Avery Contributor
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James Avery is the founder and CEO of Kevel and has over a decade of experience in the ad tech industry. He is also an expert on software engineering and API technology.
In January 2020, Google annou... |
| 15.12.2021 | OpenX to Pay $2M for Collecting Data on Children | OpenX, a Pasadena-based ad tech company, agreed to pay $2 million to settle allegations that it amassed troves of data on children as it flaunted regulations intended to protect data privacy.
The venture-backed firm used code to “inadverten... |
| 02.12.2021 | Why Now Is The Right Time To Invest In AdTech | Jeremy Fain is the CEO and Co-Founder of Cognitiv, the first neural network technology available for marketers. |
| 18.11.2021 | What The Media Rating Council Does | |
| 17.11.2021 | Что заменит cookies: обзор решений для идентификации и таргетинга | С 2018 года, после вступления в силу GDPR, активно развиваются тренды на защиту персональных данных и законодательные ограничения в рекламе. Наиболее строгие законы действуют в Европе, США, Канаде, Китае, Австралии, Южной Корее и Сингапуре.... |
| 11.11.2021 | Audio Partnership Expands Quotient's Programmatic OOH Offerings | Audio Partnership Expands Quotient's Programmatic OOH Offerings New partnership with Place Exchange facilitates programmatic buying on the largest audio out-of-home network, spanning grocery and drug chains nationwide.
Quotient has announce... |
