| Date | Title | Description |
| 09.03.2026 | Dynamic Creative Optimisation: How Automated Ad Personalisation Is Transforming Digital Advertising Performance | Share
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The digital advertising landscape is experiencing a fundamental shift. Where marketers once relied on static creative assets deployed across broad audiences, dynamic creative optimisation (DCO) is now enabling ... |
| 03.09.2025 | Almost 50% of Marketing Data is Inaccurate, Reveals New Research | Adverity, the essential marketing data and intelligence platform, has announced findings from its latest study revealing that nearly half (45%) of the data marketers use to make business decisions is incomplete, inaccurate, or out of date.
... |
| 13.02.2025 | Adverity launches Premium Scalability Suite | Adverity, the leading data platform for marketing and analyst teams, announces the launch of its new Premium Scalability Suite, a comprehensive set of features designed to help businesses efficiently roll out data best practices across mult... |
| 10.12.2024 | MarTech Interview with Alexander Igelsböck Co-Founder and Chief Executive Officer of Adverity | Alexander, please share a bit about your background and what led you to found Adverity in 2015.
I’ve been fortunate to experience, and power, multiple waves of technological evolution. Starting my career amid the initial boom, I helped shap... |
| 16.10.2024 | Nomos: A New Dawn in Energy Management | In the heart of Berlin, a revolution is brewing. Nomos, an energy tech startup, has just secured $2.1 million in a pre-seed funding round. This investment, led by Speedinvest, marks a significant step in reshaping the energy landscape in Eu... |
| 15.10.2024 | Nomos raises $2.1M for electricity management platform | Nomos, a Berlin-based energytech startup, today announced it has raised $2.1 million in a pre-seed funding round led by Speedinvest, one of Europe's leading early-stage investors. The round also saw participation from prominent entrepreneur... |
| 14.05.2024 | 10 признаков, что пора пересмотреть систему сбора и анализа данных | Начиная путь в маркетинге, многие считают, что это гуманитарная, творческая сфера. Но мы в click.ru уверены: успех продвижения зависит от подсчета статистики, отслеживания результатов и прогнозов. Поэтому крайне важно держать информацию в п... |
| 12.04.2024 | Adverity launches first AI tool to transform data at speed | Adverity, the integrated data platform for connecting, managing, and using your data at scale, announced the rollout of Enrichment Copilot, the new AI powered assistant to help customers transform and clean data exactly how they need it.
Cu... |
| 27.09.2023 | Adverity Announces Gen AI Integration in Latest Product Strategy | Global data technology innovator reveals AI additions to its product suite to enable easier, faster, and more precise data management at scale.
Adverity, the integrated data platform for connecting, managing, and using your data at scale, a... |
| 14.03.2023 | Startup Showcase: Adverity – Enabling Data-Driven Marketing Teams to Make Decisions | Adverity is a marketing analytics platform that enables data-driven marketing teams to make decisions based on actionable insights. The company’s intelligent data integration and analytics platform transforms siloed data into actionable ins... |
| 18.01.2023 | Why The Hoarder Mindset Is Limiting Data Value | Cofounder and CEO of Adverity. |
| 30.01.2022 | How data science can boost SEO strategy | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
This article was contributed by Atul Jindal, web ... |
| 30.01.2022 | How data science can boost SEO strategy | Did you miss a session from the Future of Work Summit? Head over to our Future of Work Summit on-demand library to stream.
This article was contributed by Atul Jindal, web design and marketing specialist.
Data science is trending among mode... |
| 23.11.2021 | HubSpot : 16 Content Marketing Analytics Tools That Finally Do What You Need | To have winning marketing campaigns and content, you need to understand the analytics behind your strategies.
Content marketing analytics look at the metrics your team cares about most to provide insight on the health of your current strate... |
| 15.11.2021 | A third of CMOs don't trust their marketing data according to Adverity research | Only 40% feel their audience building and targeting capability is strong
54% of C-suite respondents recognise manual data wrangling as a significant challenge
38% cite measuring ROI on marketing spend as an issue
15 November 2021 – London, ... |
| 15.11.2021 | A third of CMOs don't trust their marketing data according to Adverity research | NEW YORK, Nov. 15, 2021 /PRNewswire/ -- Over one-third of Chief Marketing Officers (CMOs) don't trust their marketing data according to the latest research from leading marketing data analytics platform Adverity. What's more, there is a gro... |
| 17.08.2021 | How venture capital-backed startups that got PPP funding fared after the pandemic | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
Paid Content Why marketers are benefitting from a scientific mindset From Optimizely
At the start... |
| 17.08.2021 | Vienna-based Adverity raises €101M from Softbank, others; to develop predictive technology stack for marketers | The need to understand consumer demands and penetrate new markets amidst growing competition has led numerous institutions and organisations to adopt marketing analytics tools and solutions.
Of late, the demand for marketing analytics tools... |
| 17.08.2021 | How venture capital-backed startups that got PPP funding fared after the pandemic | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
Paid Content Does your company need a Chief A.I. Ethics Officer, an A.I. Ethicist, an A.I. Ethics... |
| 17.08.2021 | Daily AI Roundup: The 5 Coolest Things on Earth Today | AI Daily Roundup starts today! We are covering the top updates from around the world. The updates will feature state-of-the-art capabilities in artificial intelligence (AI), Machine Learning, Robotic Process Automation, Fintech, and human-s... |
| 17.08.2021 | Marketing analytics startup Adverity pockets $120M Series D | Vienna-based Adverity has raised $120 million in a round led by SoftBank's Vision Fund 2, with support from Sapphire Ventures. The startup's data and analytics platform provides insights into a company's marketing, sales and ecommerce perfo... |
| 16.08.2021 | Adverity raises $120 million from SoftBank Vision Fund 2 | Vienna-born marketing analytics platform Adverity hsa landed a $120 million Series D round led by SoftBank Vision Fund 2, with participation from an existing investor Sapphire Ventures (who led its previous $30 million round). This cash inj... |
| 16.08.2021 | Adverity Raises $120M in Series D Funding | Adverity, a Vienna, Austria-based marketing analytics platform, closed a $120m Series D financing.
The round was led by SoftBank Vision Fund 2, with participation from existing investor Sapphire Ventures.
The company intends to use the fund... |
| 16.08.2021 | Adverity : Secures $120M From SoftBank Vision Fund 2 as Demand for Marketing Analytics Booms | Adverity, the rapidly growing marketing analytics platform, today announced it has closed a $120 million Series D financing round led by SoftBank Vision Fund 21, with existing investor Sapphire Ventures also participating in the round.
This... |
| 16.08.2021 | Adverity Secures $120 Million From SoftBank Vision Fund 2 as Demand for Marketing Analytics Booms | Latest investment reflects the growing global importance of marketing data analytics Proceeds will be used to evolve Adverity’s predictive technology stack for marketers
Adverity, the rapidly growing marketing analytics platform, announced ... |
| 14.07.2020 | Interview with Co-Founder and CEO, Adverity – Alexander Igelsböck | Alexander Igelsböck of Adverity explains why marketing should not just be about the label of “AI”, rather about the problem that is solved for a user.
“CMOs and marketers require data driven insights to make an impact, however becoming trul... |
| 23.04.2020 | Adverity Raises $30M in Series C Funding Round Led by Sapphire Ventures | Adverity, a leading force in marketing data intelligence and business ready data, today announced a Series C financing round of $30 million, bringing the total amount raised to $50 million. The latest funding round is led by Sapphire Ventur... |
| 21.04.2020 | Marketing data platform Adverity raises $30M Series C led by Sapphire Ventures | In the time many of us live in now, we all know our online media consumption is — to state the obvious — going through the roof. Subsequently, the amount of data pertaining to online marketing is, equally, reaching stratospheric heights and... |
| 21.04.2020 | Adverity snaps up €27.6 million for its marketing analytics platform | Austrian startup Adverity, a leading force in marketing data intelligence and business ready data, today announced a Series C financing round of around €27.6 million, bringing the total amount raised to around €46.1 million. The latest fund... |
| 21.04.2020 | Marketing Data Intelligence Company Adverity Raises $30 Million | Adverity, a leading marketing data intelligence company, announced a Series C financing round of $30 million
Adverity, a leading marketing data intelligence company, announced a Series C financing round of $30 million. Including this round ... |
| 21.04.2020 | Austrian startup Adverity lands $30 million Series C to expand marketing analysis platform | Adverity, a Vienna-based marketing analysis platform, has raised $30 million in a Series C round led by existing investor Sapphire Ventures, a Silicon Valley venture capital firm. Other existing investors participated, too: aws Gründerfonds... |
| 20.04.2020 | Adverity raises $30 million to collect, prep, and analyze marketing data | Adverity, a data analytics startup targeting applications in media, marketing, and ecommerce, today announced that it raised $30 million in equity financing, bringing its total raised to $50 million.
By accelerating R&D and growth withi... |
| 20.04.2020 | Adverity Secures $30M in Series C Funding | Adverity, a Vienna, Austria-based data analytics company targeting applications in media, marketing, and ecommerce areas, raised $30m in Series C financing.
The round, which brought the total raised to date to $50m, was led by Sapphire Vent... |
| 01.05.2019 | 10 promising Austrian tech startups to work for in 2019 | Austria is a mountainous country that is full of innovation. Its capital Vienna is a cultural icon with a rich heritage in music, art, architecture and history. Besides these, it is a hot startup hotspot as well. The city is home to a varie... |
| 19.04.2019 | Austrian data intelligence platform Adverity raises €11M | photo: tech.eu
Austrian data intelligence platform Adverity raised 11 million euros in series B funding round, thus finalizing this round to total 15 million euros, local media reported. The round was led by UK Felix Capital, but also Sapph... |
| 18.04.2019 | Top startup news for today, Thursday, April 18, 2019 | Good morning! Below are some of the top tech startup news stories for today, Thursday, April 18.
Samsung’s $2,000 folding phone is breaking for some users after two days of use. Last week, we wrote about Samsung when the company introduced... |
| 18.04.2019 | Term Sheet — Thursday, April 18 | THE FLOODGATES ARE OPEN
The IPO avalanche is here.
Paid Content Securing the enterprise without boundaries From ExtraHop
Zoom Video Communications also priced its IPO Wednesday, raising $751 million in this year’s fourth-largest listing so ... |
| 18.04.2019 | Daily funding roundup - April 18th, 2019 | Astroscreen raised $1M; Native Data landed $2.5M; PadSplit closed $4.6M; Kangaroo secured $10.26M
Astroscreen: Astroscreen protects brands and defends democracy from harmful social media manipulation campaigns also known as astroturfing. As... |
| 18.04.2019 | Marketing platform startup Adverity raises $12.4M in round led by Felix Capital | Marketers get a lot of incoming information from the data they have to deal with, bound up in hundreds of spreadsheets and reports, making it time-consuming and tricky to get value out of it. Tech companies like Datorama and Funnel.io have ... |
| 20.04.2018 | Vienna-based SaaS startup Adverity receives € 3.2 million to further accelerate growth | Adverity, an Austrian SaaS platform specialist, today announced the closure of its Series A round – led by Mangrove Capital Partners. The existing investors Speedinvest, 42cap and aws Founders Fund also participated in this round.
Founded i... |
| 20.04.2018 | Adverity raises €3.2 million for its marketing data platform | Austrian SaaS startup Adverity has raised €3.2 million in new funding led by Mangrove Capital Partners with participation from Speedinvest, 42cap, and aws Founders Fund.
The Vienna-based startup has developed a platform for marketers and ad... |
| - | Adverity raises $120 million from SoftBank Vision Fund 2 | Vienna-born marketing analytics platform Adverity has landed a $120 million Series D round led by SoftBank Vision Fund 2, with participation from an existing investor Sapphire Ventures (who led its previous $30 million round). This cash inj... |
| - | Recession, resilience, and marketing data: What's shaping the CMO's road map? | Sponsored Content | According to research from Adverity’s latest report, “Recession, Resilience, and Marketing Data: What's Shaping the CMO's Roadmap,” two-thirds of CMOs are drowning in marketing data. Adverity surveyed 300 CMOs from small and medium-sized bu... |
| - | Marketing Analytics Platform Adverity Secures $120M From SoftBank | Adverity, the rapidly growing marketing analytics platform, today announced it has closed a $120 million Series D financing round led by SoftBank Vision Fund 21, with existing investor Sapphire Ventures also participating in the round.
Adve... |
