Amama's eminent inspiration was equipped from the heirloom jewellery that was inherited by our founder. The main and prominent goal is to have "all you need" just under 1 roof! Nikita, the Founder of AMAMA, always wanted to build a brand that withholds lightweight and aesthetic jewellery. Amama, established in 2017, represents a new definition for handcrafted statement jewellery collections and is also a one-stop-brand for everyone and anyone who admires jewellery. Our intrecately designed pieces have been worn by many celebrities and influencers since the time it was founded, such as: Karan Johar, Jacqueline Fernandez, Nora Fatehi, Madhuri dixit, Sanya Malhotra, PV Sindhu, Raja Kumari, Sonakshi Sinha, Masaba Gupta, and many more. Influencers like: Masoom Minawala, Kusha Kapila, Dolly singh, Komal Pandey, Kritika Khurana, and many more. We aspire to create a one-stop destination for all jewellery needs. We believe in "never limiting, always creating" and therefore intend to make the jewellery shopping journey as seamless as possible by providing the customers with a platform where they can find jewellery of every style, category, occasion, etc.
Location: India, Delhi
Employees: 51-200
Total raised: $1.25M
Founded date: 2017
Investors 1
| Date | Name | Website |
| - | She Capita... | shecapital... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 07.07.2025 | - | $1M | - |
| 18.01.2023 | Seed | $250K | - |
Mentions in press and media 6
| Date | Title | Description |
| 26.08.2025 | Palmonas Secures Major Funding: Demi-Fine Jewelry Dominance Expands | Palmonas, a leading demi-fine jewelry innovator, has secured INR 55 crore in Series A funding from Vertex Ventures SEAI. This significant capital injection fuels aggressive expansion. The brand plans 100 new stores in the next year. It will... |
| 25.08.2025 | Jewellery Brand Palmonas Raises INR 55 Cr in Series A Funding Palmonas aims to open 100 new stores in the next 12 months. | D2C demi-fine jewellery startup Palmonas has secured INR 55 crore in a Series A funding from Vertex Ventures SEAI. The Pune-based startup said the investment will support its plan to expand across India and take its everyday luxury jeweller... |
| 07.07.2025 | Renowned jewellery label AMAMA raises $1 million in funding from Mistry Ventures | AMAMA, the renowned jewellery label known for its handcrafted and expressive designs, recently announced the successful close of its latest funding round, raising $1 million from Mistry Ventures. This marks the brand’s second investment aft... |
| 18.01.2023 | Jewellery marketplace Amama raises $250K in a seed round led by She Capital | Advertisment “We are thrilled to have Anisha and She Capital on board supporting us as we continue to grow and evolve as a brand,” said Nikita Gupta. “Amama has always been my baby and I feel blessed to be able to share the love for my br... |
| - | Amama Jewellery | “Jewellery and lifestyle products handmade with love” |
| - | Amama Jewellery | “Shop handcrafted jewellery at best prices online at Amama. Check out our selection of 6000+ handcrafted jewellery for women and men. From daily wear to festive wear find jewellery for every occasion.” |