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Adap.TV

http://www.aolplatforms.com/

Last activity: 22.11.2020

Probably Closed - Reference to Yahoo for Business

Categories: AdTechBusinessInvestmentITMarketplaceNetworksPlatformTechnologyTelevisionVideo

Adap.TV builds technology that destroys the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting. Adap.TV is comprised of two operational units - the Adap.TV Platform and the Adap.TV Marketplace. The Adap.TV Platform provides advertisers, publishers and ad networks with automated ad trading solutions customized to meet any business goal. As the world's largest source of video supply and demand, the Adap.TV Marketplace has thousands of sellers and hundreds of campaigns running daily. Headquartered in San Mateo, California, Adap.TV has offices in New York, Los Angeles, Chicago, Seattle, London and Sydney.
Exit: Adap.TV has been acquired by AOL Inc.

Mentions

Investors 1

Date	Name	Website
-	Gemini Isr...	gemini.co....

Mentions in press and media 17

Date	Title	Description
22.11.2020	Стек технологий для привлечения пользователей в мобильные приложения	Технологии, необходимые для проведения кампаний по привлечению мобильных пользователей с высокими ежедневными расходами (условно от 500 тыс. руб. и больше в день), многочисленны и сложны. Пространство привлечения мобильных пользователей не ...
24.01.2017	AOL announces self-serve mobile ad sales platform	Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. AOL announced today a new self-serve platform for selling mobile ads in an automated fashion. The One by AOL: Mobile platform originall...
25.01.2016	AOL expands its ‘One’ platform to include tools that help publishers sell to advertisers	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! AOL has developed an offering that gives publishe...
25.01.2016	AOL Announces ONE by AOL: Publishers	At the Interactive Advertising Bureau’s Annual Leadership Meeting, AOL announced the launch of ONE by AOL: Publishers bringing together the company’s content and distribution capabilities. The company says the offering will simplify “an ove...
14.01.2016	AOL’s Millennial Media acquisition is about the future of content	Addressing the employees of AOL’s Baltimore office for the first time following the company’s acquisition of Millennial Media, Don Kennedy described the scene as “surreal.” There, among his new colleagues, were a lot of familiar faces. In D...
03.09.2015	Verizon-owned AOL acquires mobile ad tech company Millennial Media for $238M	Three months after being acquired by U.S. telecom giant Verizon, AOL announced that it has bought mobile ad tech company Millennial Media. The deal will cost AOL around $1.75 per share of Millennial Media’s common stock, which will amount t...
03.09.2015	Verizon-owned AOL acquires mobile ad tech company Millennial Media for $238M	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Three months after being acquired by U.S. telecom...
03.09.2015	Millennial Media to be acquired by AOL	After a summer of speculation, AOL confirmed it will acquire Millennial Media on Thursday morning. AOL is paying $1.75 per share of common stock for the publicly-traded, Canton-based adtech company. TechCrunch estimates the deal is worth $2...
13.07.2015	AOL now factors today’s rainstorm into why you got lunch delivered	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! You may just think it’s raining outside your offi...
13.07.2015	AOL now factors today’s rainstorm into why you got lunch delivered	You may just think it’s raining outside your office window in Manhattan. But to AOL’s ad platform, today’s rain is a key reason why you decided to use an online discount coupon for lunch delivery. In a blog post today, AOL Convertro general...
13.05.2015	Verizon pays $4.4B for Arianna Huffington	The headline may seem a bit outrageous but is a fair assessment of what Big Red gets from its proposed purchase of AOL. The all-cash, $4.4 billion deal would strengthen Verizon's media portfolio, and I wonder: Is this what happens when ther...
08.04.2015	iHeartMedia Is Bringing Programmatic Ad Buying To Its Broadcast Radio Stations	iHeartMedia is taking another step into the digital world — the company is announcing that businesses will be able to buy ads programmatically on its broadcast radio stations. Basically, this means advertisers will be able to use automated,...
23.01.2015	’70 percent of CRM installs fail’ and other crappy stats you should ignore	Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. Now and then, you’ll hear a statistic or fact that is so striking, it’s hard to ignore. “As many as 70 percent of CRM implementations f...
23.01.2015	’70 percent of CRM installs fail’ and other crappy stats you should ignore	Now and then, you’ll hear a statistic or fact that is so striking, it’s hard to ignore. “As many as 70 percent of CRM implementations fail,” one Butler Group analyst said, according to analyst Michael Krigsman, who quizzed The Butler Group ...
04.09.2014	Study: In social advertising, YouTube converts more customers than anyone else	Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. When it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers ma...
04.09.2014	Study: In social advertising, YouTube converts more customers than anyone else	When it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers make their purchasing decisions, according to a new study Aol Platforms released today. The report, which a...
26.03.2014	AOL Launches Programmatic Ad Platform ‘One’	AOL has rebranded AOL Networks to AOL Platforms, and announced the launch of One, a cross-screen programmatic ad platform, which combines the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MarketPlace, and lives unde...

Adap.TV

Investors 1

Mentions in press and media 17

Reviews 0