ARMIS digitizes the proximity communication of physical signs to generate in-store traffic through ads accessible everywhere on the Internet. It aims to provide all physical retailers with technological solutions to make the most of their local customers, and thus compete effectively with web giants like Amazon.
To do this, ARMIS has developed an innovative technology called "Multilocal Advertising" which relies on geolocation, programmatics and artificial intelligence.
Based in Paris, ARMIS was born from the merger of the digital and retail advertising expertise of David Baranes, former Director France & Southern Europe of AppNexus, the world's leading independent advertising technology company and Dan Gomplewicz, former Director of Strategy and Innovation of E.Leclerc France’s largest retailer.
To do this, ARMIS has developed an innovative technology called "Multilocal Advertising" which relies on geolocation, programmatics and artificial intelligence.
Based in Paris, ARMIS was born from the merger of the digital and retail advertising expertise of David Baranes, former Director France & Southern Europe of AppNexus, the world's leading independent advertising technology company and Dan Gomplewicz, former Director of Strategy and Innovation of E.Leclerc France’s largest retailer.
Location: France, Ile-de-France
Employees: 51-200
Total raised: $8.2M
Founded date: 2015
Investors 3
| Date | Name | Website |
| - | Iris Capit... | iriscapita... |
| - | Elaia Part... | elaia.com |
| 19.01.2021 | Telecom Pa... | paristech-... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 18.01.2017 | - | $1.17M | Iris Capit... |
| - | Series A | $7.03M | - |
Mentions in press and media 5
| Date | Title | Description |
| 12.04.2019 | Uber’s IPO Filing By the Numbers: Term Sheet for Friday, April 12 | NYSE:UBER Nearly every email subject line in my inbox this morning has the word “Uber” in it, so I’m sure you’re tired of reading all the various hot takes on the ride-hailing company’s IPO filing. So I’ll try to make this as comprehensive,... |
| 18.01.2017 | Armis Raises €1M in Venture Capital | Armis, a Paris, France-based provider of digital local advertising solutions for physical retailers to grow in-store traffic, raised €1m in its first venture capital funding round. Backers included Iris Capital, and business angels includin... |
| - | Armis raises €1 million from Iris Capital and leaders from the internet, communication and retail industry | Armis raises €1 million from Iris Capital and leaders from the internet, communication and retail industry. This first financing round gathered Iris Capital, a leading European VC fund, and several business angels based in Paris, London an... |
| - | Quelles alternatives aux prospectus papier a adopté Monoprix (via e-marketing.fr) | Monoprix a fait le choix au 1er janvier 2019 d’arrêter la diffusion de ses catalogues papier dans les boîtes aux lettres. L’enseigne, accompagnée par Armis, mise désormais sur la numérisation et le ciblage géographique des offres. La déc... |
| - | Armis raises €6M in series A to become a SaaS digital platform | Just 18 months after its launch, ARMIS announces the closing of a €6 million Series A funding. In January 2017, the company raised €1 million from its historical investor Iris Capital and Business Angels including the family office Sonorfi... |