| Date | Title | Description |
| 10.09.2026 | Boston Beer hires tech-savvy CMO to hone data-driven marketing | Listen to the article 3 min
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The Boston Beer Company has named Allison Stransky as CMO, effective Oct. 12, according to a press release. Stransky, who joins the brewer fr... |
| 17.07.2026 | Why these brewers are betting on nonalcoholic craft beer | Getting your Trinity Audio player ready...
SAN DIEGO — The introduction of the modern-day West Coast IPA, the haze craze and a lager renaissance represent turning points for the American craft brewing industry. Each captured the hearts, min... |
| 14.07.2026 | Florida State Parks Foundation, Athletic Brewing Co. Partner To Expand Accessibility At Fort Mose Historic State Park | The Florida State Parks Foundation and Athletic Brewing Company partnered to provide a new crushed coquina walkway on the Flight to Freedom Trail that will help expand accessibility at Fort Mose Historic State Park in St. Augustine.
The Flo... |
| 06.07.2026 | Florida State Parks Foundation, Athletic Brewing Team Up For Accessible Viewing Platform At St. George Island State Park | A new, accessible viewing platform overlooks the natural environment at Dr. Julian G. Bruce St. George Island State Park.
A new, accessible viewing platform overlooks the natural environment at Dr. Julian G. Bruce St. George Island State Pa... |
| 04.06.2026 | How 3 major food and beverage execs view the state of c-stores | Listen to the article 5 min
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Food and beverage innovation is playing an increasingly important role in convenience retail, as operators look for ways to drive traffic and... |
| 02.06.2026 | Athletic Brewing opens marketing tap to stand out in crowded summer | Listen to the article 4 min
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Athletic Brewing Company is enacting an advertising blitz this summer with its largest national marketing program to date, accord... |
| 13.01.2026 | Nonalcoholic options are making Dry January more ‘beerable’ | Getting your Trinity Audio player ready...
At the start of 2025, a study by The Beer Institute revealed that 60 percent of Americans saw nonalcoholic beer as a viable alternative for long-term moderation.
But what about just for one month?
... |
| 12.01.2026 | How Recess is rethinking Dry January as drinking trends toward moderation | Listen to the article 3 min
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Recess, the functional beverage brand, is calling for an end to Dry January, the trend that sees consumers quit alcohol for the first month o... |
| 08.01.2026 | For Gen Z, Dry January has become something much bigger | Getting your Trinity Audio player ready...
For young people across the United States, “Dry January” is no longer a novelty. For some, it has become a year-round way of life.
Members of Gen Z — those born between 1997 and 2012 — are drinking... |
| 19.12.2025 | Athletic makes its own Dry January to boost nonalcoholic beer | Listen to the article 4 min
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Athletic Brewing Company, which bills itself as the largest dedicated nonalcoholic brewer in America, is bringing back its “Athle... |
| 21.11.2025 | Leftovers: Heinz offers squeezable gravy for Thanksgiving leftovers | Novak Djokovic invests in sorghum snacks | Listen to the article 6 min
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Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ... |
| 04.10.2025 | No Limits Tour: Cliff diving, Tom Daley and the TikTokification of sport | When launching a new sports property it helps to have one of the biggest names in the game lend their support and, in diving, they don’t come much bigger than Tom Daley.
So it was a timely boost to the No Limits Tour Cliff Diving Championsh... |
| 25.08.2025 | Keurig Dr Pepper to buy JDE Peet’s for $18B to boost struggling coffee business | Listen to the article 4 min
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Keurig Dr Pepper is buying JDE Peet’s for $18 billion in cash as the beverage maker aims to grow its struggling coffee operations... |
| 30.07.2025 | Struggling brewers push to make nonalcoholic beer more than a fad | Nonalcoholic craft beer is offered for sale at a big box store on January 06, 2023 in Hillside, Illinois. (Photo by Scott Olson/Getty Images)
Brewing has consolidated about as far as it can, with the five biggest companies controlling more ... |
| 21.06.2025 | Tracksuit's $25 Million Leap: A New Era in Brand Tracking | In the bustling heart of New York City, Tracksuit is making waves. The brand tracking platform recently secured $25 million in Series B funding. This significant investment, led by VMG Partners, signals a bold step forward for the company. ... |
| 20.06.2025 | Tracksuit: $25 Million Series B Closed For Scaling Brand Tracking Platform | Tracksuit, a modern and always-on brand tracking platform that helps marketers and agencies measure and communicate the value of brand-building, announced a $25 million Series B funding round. The round was led by commerce enablement and co... |
| 29.05.2025 | Non-alcoholic beer projected to overtake ale as the second-largest beer category worldwide this year | Non-alcoholic beer is projected to overtake ale as the second-largest beer category worldwide this year, according to IWSR.
Younger consumers have been drinking less alcohol, fueling the trend.
Major beer brands like Guinness, Budweiser and... |
| 17.02.2025 | Dry January Is the Least of Big Booze’s Problems | (Bloomberg Opinion) -- Dry January may already be a distant memory, but the problems for big booze are far from receding.
The US Surgeon General’s advisory on the link between alcohol and cancer, the rise of weight-loss drugs that can dampe... |
| 25.01.2025 | Brewing Change: The Craft Beer Revolution in a Health-Conscious World | The craft beer landscape is shifting. It’s not just about hops and barley anymore. The tides are changing, and breweries are adapting. As health-conscious consumers seek balance, brands like Dogfish Head are leading the charge. They’re not ... |
| 24.01.2025 | How Dogfish Head uses social-first marketing as craft beer tides change | Listen to the article 5 min
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Dogfish Head is celebrating the New Year the only way the Delaware-based brewery knows how: with a new addition to its trademark line of cont... |
| 15.01.2025 | The Energy Drink Race: Keurig Dr Pepper's Bold Moves and Monster Energy's Thriving Scene | In the fast-paced world of beverages, energy drinks are the new gold rush. Companies are scrambling to stake their claims. Keurig Dr Pepper is leading the charge with strategic changes. Meanwhile, Monster Energy is riding high on the adrena... |
| 14.01.2025 | Keurig Dr Pepper creates role to run energy drinks as part of exec refresh | Listen to the article 4 min
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Keurig Dr Pepper unveiled a series of changes to its executive ranks on Monday, including the creation of a position to oversee i... |
| 14.01.2025 | I tried a different alcohol free drink every day of Dry January | - |
| 07.01.2025 | Everything Is Now Mockable — How to Understand the Rise of Alcohol Alternatives and Adaptogen Drinks Socializing without alcohol has never been easier — or more enjoyable — thanks to the growing range... | The beverage industry has undergone a significant transformation, driven by a growing emphasis on health, wellness and mindful consumption. I've written extensively on the growth of the non-alcoholic and low-alcoholic beverage space, includ... |
| 07.01.2025 | Inside Athletic Brewing’s marketing as reach expands for nonalcoholic beer | Listen to the article 5 min
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The start of January opens the floodgates for campaigns revolving around various “New Year, New You” concepts, from marketers of fitness chai... |
| 09.12.2024 | MakersHub: Revolutionizing Accounts Payable with Fresh Funding | In the bustling world of finance, where every second counts, efficiency is king. Enter MakersHub, a rising star in the accounts payable (AP) landscape. This Austin-based company recently secured an additional $7 million in seed funding, bri... |
| 09.12.2024 | MakersHub: Accounts Payable Company Raises $7 Million (Additional Seed) | MakersHub, a next-generation accounts payable platform for data-driven businesses and their accounting partners, announced it has raised an additional $7 million of Seed funding. QED Investors and TTV Capital led the round, which brings Mak... |
| 03.12.2024 | Celebrities Have An Unquenchable Thirst For Beverage Startups | 2 Shares Email Facebook Twitter LinkedIn
If you’re thirsty, you could drink plain water. It’s got zero calories, quenches your thirst, and keeps you hydrated.
But what would be the fun in that? And who would it impress?
No. You need a drink... |
| 12.11.2024 | 'We Were Just Constantly Getting Made Fun Of' — How Athletic Brewing Crushed an 'Enormous Stigma' to Craft an $800 Million Business Bill Shufelt fought an uphill battle to create a non-alcoholic beer ... | Bill Shufelt never thought he'd start a business — much less a beer company.
"I didn't have an entrepreneurial bone in my body," he says. "And I had never brewed a batch of beer in my life."
Over a decade ago, Shufelt de... |
| 30.10.2024 | The Rise of Nonalcoholic Beverages: A Toast to Change | The beverage landscape is shifting. Nonalcoholic drinks are no longer an afterthought. They are becoming the main event. Companies like Diageo and new startups are leading this charge. The market is ripe for innovation. The consumer's palat... |
| 29.10.2024 | Diageo doubles nonalcoholic Guinness production | Listen to the article 3 min
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Diageo is doubling its investment in Guinness 0.0, the alcohol-free alternative brew first launched in 2020. The Irish brewer inv... |
| 24.10.2024 | The Weekly Sip: V8 Energy warms up for winter | NYC startup aims to be the ‘light beer of hard seltzer’ | Listen to the article 6 min
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The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product l... |
| 14.08.2024 | The Rise of Innovative Solutions in Consumer Goods | In the fast-paced world of consumer goods, innovation is the lifeblood that fuels growth. Companies are constantly seeking ways to streamline operations, reduce costs, and enhance customer experiences. Two recent developments highlight this... |
| 13.08.2024 | RIND Snacks Ranked Among the Fastest Growing Private Companies on Inc. 5000 List | .
RIND® Snacks, the sustainable snack brand on a mission to maximize nutrition and minimize food waste, is thrilled to announce its inclusion on Inc. 5000's list of America's fastest-growing private companies in America. The recognition hig... |
| 06.08.2024 | Athletic Brewing Company Named as Official Non-Alcoholic Beer Partner of Arsenal F.C. | Award-winning NA brews now available at Arsenal home matches
LONDON and MILFORD, Conn., Aug. 6, 2024 /PRNewswire/ -- Athletic Brewing Company, America's largest non-alcoholic brewery, today announced it has teamed up with Arsenal, becoming ... |
| 30.07.2024 | 5 Interesting Startup Deals You May Have Missed In July: From Personalized Supplements To Better Sleep | 1 Shares Email Facebook Twitter LinkedIn
This is a monthly column that runs down five interesting deals every month that may have flown under the radar. Check out last month’s entry here.
July has come and (basically) gone, and along with i... |
| 25.07.2024 | Corona Cero's Olympic bet ramps up rivalry in zero-alcohol beer | Retail & ConsumerCorona Cero's Olympic bet ramps up rivalry in zero-alcohol beer
By Emma RumneyJuly 25, 20245:17 AM UTCUpdated ago
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Cans of Corona Cero, a zero-a... |
| 18.07.2024 | Athletic Brewing Company's $50 Million Boost | Athletic Brewing Company, the largest non-alcoholic brewery in America, recently secured a hefty $50 million in equity financing led by General Atlantic. This injection of capital will fuel the company's long-term growth plans, including th... |
| 18.07.2024 | The Weekly Sip: Coca-Cola taps YouTube stars for BodyArmor collab | Evolution Fresh bursts into better-for-you soda | Listen to the article 6 min
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The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product l... |
| 15.07.2024 | Athletic Brewing Company Receives $50M Equity Financing Round Led by General Atlantic | Athletic Brewing Company, a Milford, CT- and San Diego, CA-based non-alcoholic brewery company, received a $50M Equity investment.
The round was led by General Atlantic, with participation from existing investors.
The company intends to use... |
| 10.07.2024 | Alliance Consumer Growth Closes Fifth Fund | Growth equity backers of Shake Shack, Athletic Brewing, SKIMS, Milk Makeup & Harry's announce latest fund
NEW YORK and LOS ANGELES, July 10, 2024 /PRNewswire/ -- Alliance Consumer Growth ("ACG"), a leading consumer-focused gro... |
| 10.07.2024 | Athletic Brewing Company Secures $50 Million In Equity Financing Led By General Atlantic | Athletic Brewing Company, the largest non-alcoholic brewery in America, today announced it has closed a $50 million equity financing round led by General Atlantic with participation from multiple existing investors.
Athletic plans on using ... |
| 09.07.2024 | Nonalcoholic beer maker Athletic boosts coffers with $50M investment | Listen to the article 4 min
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Athletic Brewing closed a $50 million equity financing round led by General Atlantic and multiple other existing investors. The n... |
| 08.07.2024 | These Rapidly Growing Non-Alcoholic Beverages May Encourage A Damp July If you want fewer hangovers, better sleep, more energy and weight loss, minimize your alcohol intake this summer with these alte... | While many of us know of Dry January and Sober October, there's a campaign in Australia called Dry July that encourages people to reset their relationship with alcohol mid-year and raises funds for people affected by cancer.
Although a mont... |
| 02.07.2024 | Beer giants lifting nonalcoholic space with ‘non-compromising’ launches: Athletic CEO | Listen to the article 5 min
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Large beer companies have done a good job bringing their core offerings into the non-alcoholic space, providing further momentum for the fast... |
| 17.06.2024 | Athletic Brewing buys second San Diego facility | Listen to the article 3 min
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Athletic Brewing announced it purchased a 107,000 square foot facility in San Diego across the street from its existing brewery f... |
| 04.06.2024 | Kroger Celebrates Dad with Father's Day Gift Guide | Retailer shares five ways to spoil dad on Father's Day
CINCINNATI, June 4, 2024 /PRNewswire/ -- The Kroger Co. (NYSE: KR) is celebrating dads with a Father's Day gift guide boasting thoughtful and convenient gifts to mark the occasion. From... |
| 03.06.2024 | Inside the nonalcoholic beverage incubator big and small companies turn to for advice | Listen to the article 13 min
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When L.A. Libations CEO Danny Stepper started the beverage incubator in 2009, the company took on nearly any business it could get.
Today, t... |
| 06.05.2024 | Athletic Brewing Company to Offer Free Brews on May 16 | America's largest non-alcoholic brewery announces "Ask For Athletic Day," invites drinkers to enjoy a free brew
MILFORD, Conn. and SAN DIEGO, May 6, 2024 /PRNewswire/ -- Athletic Brewing Company, America's largest non-alcoholic br... |
| 22.04.2024 | Boston Beer fuses beer and seltzer flavors in nonalcoholic offering | Listen to the article 3 min
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Boston Beer introduced a line of nonalcoholic brews called General Admission that the company says unites the flavors of alcohol-... |
| 17.04.2024 | Mingle Mocktails aims to spark a zero-proof cocktail craze | Listen to the article 5 min
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Ahead of a trip with friends to the Pocono mountains in northeastern Pennsylvania several years ago, Laura Taylor decided to try making her o... |
| 11.04.2024 | Athletic Brewing collaborates with Walker Hayes for new nonalcoholic beer | Dive Brief:
Country music artist Walker Hayes has partnered with nonalcoholic craft beer maker Athletic Brewing Company on a signature nonalcoholic beverage named for one of his hit songs, “Fancy Like,” according to a press release.
Prior t... |
| 10.03.2024 | N/A beer sales surge in Charlotte | Sales of non-alcoholic beer have surged in Charlotte, mirroring a national trend.
Why it matters: Charlotte is a craft beer city. But increasingly, thirsty customers are reaching for more than hoppy IPAs and German-style pilsners.
By the nu... |
| 11.01.2024 | In a sea of nonalcoholic IPAs, we tried 19 of them. Here’s how they rank | Lucas Kwan Peterson | (TNS) Los Angeles Times
LOS ANGELES — If you’ve spent time in major metropolitan areas that are not Los Angeles, you know, at least anecdotally, one thing to be true: We’re not much of a drinking town. Maybe it’s for h... |
| 13.03.2023 | Foodtech at Expo West, part two: From animal-free dairy to fat… the final frontier for alt meat? | In part two of our whistlestop tour of foodtech startups exhibiting at Expo West, we look at players from Brightseed, which is exploring novel bioactives for gut health, to Epogee, which has found intriguing new applications for EPG: a plan... |
| 24.01.2023 | Dry January Does Make A Difference, Even With Martha Stewart’s Tongue In-Cheek TV Spot | It is the tenth anniversary of Dry January, the campaign that was imagined in England by Alcohol Change UK to get people to consume less alcohol and rethink their relationship with alcohol. |
| 22.11.2022 | The 2022 Tasting Alliance Beer Competition Announces America’s Best Brews | The category winners and finalists in the Tasting Alliance's World Beer CompetitionPhoto, courtesy Katelyn Tucker Photography/Tasting Alliance |
| 20.11.2022 | A new trend is brewing: Nonalcoholic beers & mocktails | One of the biggest breweries on the East Coast, Athletic Brewing, in Stratford, Conn., was founded in 2017, and today is a Top 20 craft brewer by size in the country, out of more than 9,000 craft breweries. But there's one thing you won't f... |
| 09.11.2022 | Keurig Dr Pepper invests $50M in Athletic Brewing | Dive Brief:
Keurig Dr Pepper purchased a minority stake in Athletic Brewing through a $50 million investment in the nonalcoholic craft beer maker, the beverage giant said in a statement. The investment is part of a $75 million fundraising r... |
| 25.01.2021 | Non-Alcoholic Beers Might Be The Next Big Thing In Craft Beer | Athletic Brewing Company's wide array of NA beers are gaining a following nationwide. Athletic Brewing Company |
| 01.12.2020 | Lagunitas Launches A New IPA And NA Beer Just Got A Lot More Interesting | The world’s No. 1 seller of India Pale Ale has gone all-in on its latest IPA with the launch Dec. 1 of an alcohol-free version, a product called IPNA. “We’re really excited,” said Jeremy Marshall, who’s known as Lagunitas Brewing Company’s ... |
| 23.10.2020 | Get A Bottled Beverage Delivered In Two Hours Or Less, Thanks To New Micro-Fulfillment Company | This specialty, canned coffee company delivers its cans within two hours to customers, thanks to ... [+] Ohi.Taika |
| 10.09.2020 | Boston Beer Company To Debut Non-Alcoholic Hazy IPA In 2021 | Boston Beer plans to enter the non-alcoholic beer segment in 2021Boston Beer Company |
| - | Athletic Brewing | “Athletic Brewing Company is revolutionizing beer for the modern adult by proudly brewing great-tasting, craft non-alcoholic beer & hop-infused sparkling water.” |
| - | Athletic Brewing | “Pioneering a revolution in non-alcoholic craft beer. Brewing high-quality, great tasting non-alcoholic beer for today's healthy & active beer lover” |
