Baozun eCommerce Inc.
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Baozun eCommerce Inc.

http://www.baozun.com/
Last activity: 27.08.2026
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Categories: ChinaDigitalMarketingE-commerceRetailTechnology
We are the leading brand E-commerce solutions provider in China, our integrated capabilities encompass all aspects of the E-commerce value chain covering IT solutions, store operations, digital marketing, customer services, warehousing and fulfillment. We help brand execute their E-commerce strategies in China by selling their goods directly to customers online or by providing services to assist with their E-commerce operations. Our business ranges from China’s largest online shopping platforms – Tmall and JD.com, as well as social mobile shopping malls, to brands’ official stores and off-line smart stores. Rooted in the evolving digital business, driven by technology, we dig into each area of supply chains, make customized solutions for brands, and build a communication bridge with customers.

Technology is the essence of future retail, and is, our DNA. By integrating cloud computing, big data, and AI technology, we continuously invest to build a leading e-commerce technology platform.

Achievements
Baozun was founded at Shanghai, China in year 2006. Over the past ten years, we have branches spread all over Hangzhou, Beijing, Hongkong and Taiwan, with overseas offices located in Japan, Korea and the USA.

Baozun was listed on NASDAQ in May, 2015, marking a new chapter of expansion toward global market. Nowadays, Baozun has gained dominative market advantage with a market share of 25%, ranking first in the whole industry with a size nearly three times larger than the company ranking second.

Baozun has delivered huge success with brands to localize their digital strategy in China market. With a leading global vision and the localized.

Mission and Vision
Mission: Technology empowers the future success.

Vision: Leveraging Technology Innovation and Customer Needs as the Prime Mover
Striving to Become the Global E-Commerce 4I Business Partner of Brands.
Followers
3.61K
Website visits
344.3K /mo.
Mentions
73
Location: China
Employees: 5001-10000
Total raised: $125M
Founded date: 2007

Investors 2

Funding Rounds 1

DateSeriesAmountInvestors
18.05.2021-$125M-

Mentions in press and media 73

DateTitleDescription
27.08.2026Baozun Announces Second Quarter 2026 Unaudited Financial ResultsSHANGHAI, Aug. 27, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, to...
21.08.2026Why some of America’s biggest brands are losing ground in ChinaSome American companies are losing influence in China as geopolitics, domestic competition and a lack of cultural relevance reshape what was once a lucrative market for the U.S. Companies such as Nike, Starbucks and General Motors have seen...
13.08.2026Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026SHANGHAI, Aug. 13, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, to...
17.06.2026Baozun Announces Results of Annual General Meeting of ShareholdersSHANGHAI, June 17, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, to...
20.05.2026Baozun Announces First Quarter 2026 Unaudited Financial ResultsSHANGHAI, May 20, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, tod...
15.05.2026Baozun Schedules Annual General Meeting of ShareholdersSHANGHAI, May 15, 2026 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, announced today that it wi...
08.05.2026Baozun to Announce First Quarter 2026 Unaudited Financial Results on May 20, 2026SHANGHAI, May 8, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, toda...
23.04.2026Baozun Files Annual Reports for Fiscal Year 2025SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun," the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, t...
23.04.2026Baozun Releases 2025 Chairman LetterSHANGHAI, April 23, 2026 /PRNewswire/ -- Dear Shareholders: First of all, this is a letter I write to you by myself, and it's a pure human writing without any involvement of AI (though yes I use AI everyday for a lot of things). As a compan...
23.04.2026Baozun Releases 2025 Annual Sustainability ReportSHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leader, pioneer and digital commerce enabler in China's brand e-commerce services industry...
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