Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.
Location: United States, California, San Mateo
Employees: 51-200
Total raised: $33M
Founded date: 2011
Investors 3
Funding Rounds 3
| Date | Series | Amount | Investors |
| 27.09.2016 | - | $10M | - |
| 28.01.2015 | Series B | $13M | - |
| 17.04.2014 | - | $10M | - |
Mentions in press and media 17
| Date | Title | Description |
| 21.06.2017 | David Berkowitz, future social, and the week AI took over – VB Engage | This week, Travis and Stewart talk about artificial intelligence. A lot. In fact, it appears marketing is being taken over by AI, machine learning, and cognitive computing this week, as every piece of important news includes an AI element. ... |
| 21.06.2017 | David Berkowitz, future social, and the week AI took over – VB Engage | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. This week, Travis and Stewart talk about artificial intelligence. A lot. In fact, it appears marketing is being taken over by AI, machi... |
| 11.04.2017 | John Rampton, pay-to-play, and how AI affects marketing forever – VB Engage | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! In this week’s episode, Stewart and Travis interv... |
| 27.09.2016 | Content marketing is up 300%, but only 5% of it matters | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! When it comes to content marketing, media spend, ... |
| 27.09.2016 | Beckon Raises $10M in Funding | Beckon, a San Mateo, CA-based martech platform, raised an additional $10m in funding. The round was led by Venrock, with participation from existing investors August Capital, Canaan Partners, El Dorado Ventures and The Kaiser Family Foundat... |
| 27.09.2016 | Beckon Snags $10M, Hopes To Make Marketing Data More Open | Cross-channel marketing intelligence platform Beckon has raised $10 million in a Series C round led by Venrock and other investors. Beckon had previously raised $23 million over the course of its five-year life span. The company will put th... |
| 27.09.2016 | Venrock Leads $10M Round for Beckon | Beckon today announced it has raised an additional $10M to solidify its position as The Source of Truth for Marketing and continue its rapid growth—a 225% revenue increase in three quarters. Beckon’s enterprise-class data management and rea... |
| 21.06.2015 | Slack Is Just The Tip Of The Iceberg For Enterprise Tech | Ross Fubini Contributor Ross Fubini is a venture partner at Canaan Partners. Slack’s valuation soared to $2.8 billion in less than two years, and has doubled in the past six months alone — all without any big marketing campaigns. The startu... |
| 10.03.2015 | Why Are There So Few Black Investors? | Richard Kerby Contributor Richard Kerby is a vice president at Venrock, where he focuses on early stage investments. More posts by this contributor Who Is A VC? Editor’s Note: Richard Kerby is a Vice President at Venrock and a former Associ... |
| 30.01.2015 | Funding roundup - week ending 1/30/15 | Xenex, Iora Health, AutoBot, Beckon, CloudBees, UserTesting, Lootsie, Final, Nilas, Earnest, Ossia Seed stage Lootsie, a loyalty and rewards platform for mobile apps, raised $3.5 million in seed funding from Tim Kendall, Michael Liou and Br... |
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