Betterment
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Betterment

http://www.betterment.com/
Last activity: 28.08.2026
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Categories: AIAutomationFinanceFinTechInvestmentSavingsWealthTech
Betterment is an investing and savings app that serves one purpose—to help you grow your money, so that you can live better. Sign up effortlessly to get goal-setting and planning tools at no extra cost. For one low, transparent fee, you can invest your money with automatic deposit and trading features that put your money to work. Earn with interest and investment growth—plus maximize your savings with rewards on your everyday spending. Learn more at Betterment.com. Investing involves risk and performance not guaranteed.

Disclosures: https://www.betterment.com/social-disclosures/
Likes
48.83K
Website visits
1.6M /mo.
Mentions
252
Location: United States
Employees: 201-500
Total raised: $435M
Founded date: 2010

Investors 16

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Funding Rounds 7

DateSeriesAmountInvestors
29.09.2021-$160M-
21.07.2017Series E$70MBessemer V...
29.03.2016Series E$100M-
20.02.2015-$60M-
15.04.2014-$32M-
03.10.2012-$10MBessemer V...
01.12.2010Series A$3M-

Mentions in press and media 252

DateTitleDescription
28.08.202652% of Gen Z investors have redirected investing money to sports betsSports betting has become fairly ubiquitous in the U.S. since the Supreme Court lifted a federal ban on the practice in 2018. More than a quarter (27%) of Americans and over half (52%) of men aged 18 to 49 say they have an active online spo...
26.08.2026Gen Z is mistaking sports betting for investing (Opinion)Getting your Trinity Audio player ready... By Allison Schrager If the bad news is that members of Generation Z can’t afford to buy a house until they are middle-aged — which isn’t really bad news, honestly, but anyway — then the good news i...
10.07.2026The Best Wealthfront Alternatives in 2026Share Share Share Share Email Short answer: If you want a genuine Wealthfront alternative, the best hands-off robo swap is Betterment; the best way to dodge the advisory fee is Schwab Intelligent Portfolios (with a catch); and if you’re swi...
27.03.2026Fintech's New Imperative: Building Trust Through Data-Driven Thought LeadershipFintech companies face a significant trust deficit, a stark contrast to established financial institutions. They cannot rely on decades of physical presence or inherited brand familiarity. Instead, fintechs must strategically build credibil...
25.03.2026Why Fintech Companies Use Thought Leadership to Build TrustShare Share Share Share Email In March 2025, a Harris Poll survey of 2,400 US consumers found that 67% would not trust a fintech company with their money unless they could independently verify the company’s expertise before signing up. The ...
10.03.2026Betterment Launches AI enabled Account Solution to Streamline Investing and SavingsBetterment, a technology-driven wealth and savings platform, has officially introduced its new AI-enabled Account Recommender. The feature marks a milestone in the company’s enterprise AI roadmap, backed by a specialized internal team and i...
25.02.2026How you can squeeze a little more yield from your idle cash in exchange for a bit of risk-
03.02.2026Billionaire trader, poker player Jenny Just says one skill could have saved her a decade of early lossesThe third annual CNBC Changemakers list will be revealed Wednesday, February 25th Self-made billionaire Jenny Just, who was an options trader before co-founding trading and fintech firm Peak6, uses poker as a training ground for risk assess...
29.01.2026ShinyHunters Claims 14M Panera Bread Records Exposed in Data BreachImage generated by Google Gemini Panera Bread has been named by the cybercrime group ShinyHunters as the latest victim in a large-scale stolen credentials incident. This raises fresh concerns about the security of single sign-on systems and...
13.01.2026Betterment Customer Data Exposed in Crypto Scam HackImage generated by Google Gemini Digital investment firm Betterment has fallen victim to a cunning social engineering attack that enabled cybercriminals to send fraudulent cryptocurrency promotions directly to customers through the company’...
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