The Business
Bleach London is a vegan and cruelty-free hair colour, hair care and make-up brand. The group’s dye-at-home hair colour and haircare kits continue to grow in popularity, with a Bleach kit sold every 45 seconds during the first four weeks of the first COVID lockdown.
Now, Bleach has launched an industry-leading, experiential ‘virtual salon’; new highly-responsive tech to deliver experimental, salon-grade, DIY hairstyles to its uniquely engaged young community of over half a million followers worldwide.
The Deal
The total invested in Bleach to date is almost £10 million, co-led by Mobeus and Burda Principal Investments, with further participation from Talis and True Capital.
The Plan
Supported by the fundraise, the business is investing significantly in its internal infrastructure, an expanded senior management team, and an all-new, soon-to-launch loyalty programme. 2021 will see the business expand further into the US, with the opening of an LA location.
Bleach London is a vegan and cruelty-free hair colour, hair care and make-up brand. The group’s dye-at-home hair colour and haircare kits continue to grow in popularity, with a Bleach kit sold every 45 seconds during the first four weeks of the first COVID lockdown.
Now, Bleach has launched an industry-leading, experiential ‘virtual salon’; new highly-responsive tech to deliver experimental, salon-grade, DIY hairstyles to its uniquely engaged young community of over half a million followers worldwide.
The Deal
The total invested in Bleach to date is almost £10 million, co-led by Mobeus and Burda Principal Investments, with further participation from Talis and True Capital.
The Plan
Supported by the fundraise, the business is investing significantly in its internal infrastructure, an expanded senior management team, and an all-new, soon-to-launch loyalty programme. 2021 will see the business expand further into the US, with the opening of an LA location.
Employees: 51-200
Founded date: 2010
Investors 3
| Date | Name | Website |
| 18.05.2021 | Mobeus Equ... | mobeus.co.... |
| - | Talis Capi... | taliscapit... |
| - | True True | true.globa... |
Mentions in press and media 2
| Date | Title | Description |
| 21.06.2020 | Editorial: Wellbeing in the time of corona | In 2008, Leonard Lauder, Chairman of Estée Lauder, claimed that lipstick was just what women needed as a small pick-me-up luxury during a recession. That year, lipstick sales were up 11%. Yet, as we approach the end of lockdown and the mos... |
| 18.07.2013 | Alex Brownsell is the Reason Why Everyone’s Hair is Every Color of the Rainbow | Once upon a time there was a land where girls and boys walked around with boring black, mousy brown, and dirty blonde hair. A time when we described hair colors as chestnut, mahogany, ebony, and platinum. That was until Bleach exploded like... |