| Date | Title | Description |
| 29.03.2024 | Matt Young joins Vidmob as CRO, boosting sales strategy and growth | Vidmob, The Creative Data Company, announced a key addition to its leadership team to strengthen its go-to-market strategy and drive continued growth. Matt Young joins as Chief Revenue Officer, Erin Arnett is promoted to VP Client Solutions... |
| 03.04.2017 | Yahoo+AOL = Oath? LOL OMG WTF | Enlarge / CEO Tim Armstrong.
TechCrunch / Flickr reader comments 87 with 75 posters participating, including story author
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Today, AOL CEO Tim Armstrong triumphantly announce... |
| 25.07.2016 | Verizon buys Yahoo for $4.83 billion | After a months-long bidding process and many layoffs, Yahoo has finally found a buyer. Verizon (which owns AOL, which owns TechCrunch) is officially acquiring Yahoo’s core business for $4.83 billion in cash, which includes Yahoo’s advertisi... |
| 30.04.2015 | Video platform BrightRoll announces a new suite of video tools for advertisers | Programmatic video ad platform BrightRoll is building out a suite of tools for advertisers, the company announced at its Newfront advertiser conference this morning.
Starting today, the programmatic video ad platform will integrate Nielsen ... |
| 19.03.2015 | BrightRoll and Hackbright Academy team up to launch a mentorship program for women engineers | Video ad platform BrightRoll has decided to get proactive about the gender gap in engineering.
The company is announcing a new mentorship program for women in its engineering ranks in collaboration with Hackbright Academy, an engineering sc... |
| 29.12.2014 | Marketing technology investment slows in Q4 after a bumper $11.4 billion year | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
2014 saw more investment than ever in the marketing technology space, despite a dramatic slowdown in funding during the last quarter.
A... |
| 29.12.2014 | Marketing technology investment slows in Q4 after a bumper $11.4 billion year | 2014 saw more investment than ever in the marketing technology space, despite a dramatic slowdown in funding during the last quarter.
Analyzing over 1,100 companies using data from VB Profiles (disclosure: VB has a stake in VB Profiles), wh... |
| 11.11.2014 | Yahoo acquires video ad network BrightRoll for $640M | The BrightRoll acquisition will help to bolster Yahoo's video platform with more relevant ads
During her time as CEO of Yahoo, Marissa Mayer has made it clear that video is very, very important to the company's future. It has made numerous ... |
| 11.11.2014 | Confirmed: Yahoo Is Acquiring Video Ad Company BrightRoll For $640M | Yahoo just announced that it’s acquiring video ad company BrightRoll for $640 million in cash.
We reported last month that a deal was in the works, with a price of around $700 million, but both companies declined to comment.
In a just-publi... |
| 11.11.2014 | Yahoo acquires video ad platform BrightRoll for $640M in cash | Today Yahoo announced it has acquired ad giant BrightRoll for “approximately $640 million in cash” to bolster its existing video ad business.
BrightRoll will continue to operate independently “with Yahoo’s additional investment and global s... |
| 20.10.2014 | Yahoo In Talks To Buy Video Ad Platform BrightRoll For Around $700M | Yahoo has been building up its video and video advertising content, and we have heard that it may make another key acquisition in the area to further raise its game. The company is in talks to acquire BrightRoll, the cross-platform digital ... |
| 26.11.2012 | Veenome Raises Another $600K To Translate Video Content Into Machine-Readable Data | Veenome, a startup that analyzes video content to improve ad targeting (as well as analytics and SEO), just announced that it has raised $600,000 in new funding.
The company is also announcing a partnership with video ad network BrightRoll.... |
| 07.06.2012 | Survey Says: Online Video Is Catching Up To TV In Ad Effectiveness | Every year online video ad startup BrightRoll does a survey of advertisers to see how they’re approaching online video and what their budget plans are for the coming 12 months. And every year, respondents tend to get a little more into the ... |
| 07.02.2012 | Spongecell snaps up $10M for interactive Web ads | WIth an Internet filled with advertisements, Spongecell is using Flash, video to increase the clicks
Rich-media Web advertisement company, Spongecell, has just announced a $10 million Series B round of funding Tuesday.
Safeguard Scientifics... |
| 16.01.2012 | Brainient pockets $1.8M for personalized video ads | As more brands look at improving their online video ads, Brainient focuses on interaction elements
Online video content has a very bright future. As more people are turning to their mobile and Internet devices to watch video content, more i... |
| 17.11.2011 | Marketo, Zuora, BrightRoll, Impermium: Bay Area BizTech News by the Numbers | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Time for our rundown of recent deals and other key biztech news around the Bay Area, from biggest to smallest.
$50 million—Series D venture financing announced yesterday for M... |
| 15.11.2011 | BrightRoll lands $30M in funding to expand video ads | Trident Capital, Scale Venture Partners, Adam Street, Comerica put fresh capital to work
Online video ad network BrightRoll announced Tuesday a $30 million Series C round funding, with Trident Capital as lead investor and Scale Venture Part... |
| 15.11.2011 | With Revenues Doubling, Video Ad Network BrightRoll Raises $30 Million | One of the fastest growing segments of online advertising is video ads (it was up 42 percent in the first half of the year, and expected to continue strong growth into 2012). One beneficiary of this growth is BrightRoll, a video ad network ... |
| 15.11.2011 | Video ad startup BrightRoll nabs $30M round | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Digital video advertising startup BrightRoll has ... |
| 15.11.2011 | BrightRoll Closes $30M Funding Round | BrightRoll, a San Francisco, California-based provider of digital video advertising services, closed $30m financing.
The round was led by new investor Trident Capital, with participation from existing investors True Ventures, Scale Venture ... |
| 30.06.2011 | True Ventures Looks for Magic in the Crowd of Portfolio CEOs, Not Its Partners’ Brains | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
How do you run a venture capital fund with $378 million under management with just four full-time partners? San Francisco-based True Ventures, a six-year-old early stage inves... |
| 23.09.2010 | BrightRoll Rolls Into Mobile Video Ads | Chasing the general trend of people spending more and more time on their phones, video ad network BrightRoll announces today their expansion into mobile video advertising, attempting to expand inventory and lower CPM costs. Advertisers and ... |
| 21.05.2010 | Do video ads work? Study finds they boost in-store sales | A study commissioned by video ad network BrightRoll and British consumer product group Reckitt Benckiser finally puts a number on the effectiveness of video ads. The five-month campaign for Air Wick Freshmatic and Scented Oils resulted in a... |
| 21.05.2010 | Do video ads work? Study finds they boost in-store sales | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
A study commissioned by video ad network BrightRo... |
| 28.04.2010 | Tremor Media scores $40M to steal video ad budgets from TV | Video ad network Tremor Media has pulled in $40 million in new funding as advertisers prove they’re willing to increase spending on online video ads as an alternative to broadcast television.
“Brand advertisers are beginning to move seven-f... |
| 28.04.2010 | Tremor Media scores $40M to steal video ad budgets from TV | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Video ad network Tremor Media has pulled in $40 m... |
| 28.02.2010 | Don't "Pull A Patzer" And Other Lessons Learned On Our Trip Down Sand Hill Road | Editor’s note: Earlier this month, BrightRoll raised a $10 million Series B for its video ad network. In this guest post, CEO Tod Sacerdoti shares some of the lessons he learned trying to raise that money in the current environment.
As Pete... |
| 03.02.2010 | BrightRoll Secures $10M in Series C Financing | BrightRoll, a San Francisco, California-based video advertising network, has secured $10m in Series C financing.
The investment, which was led by Scale Venture Partners, brings the company’s total venture funding to $16m since its launch in... |
| 03.02.2010 | BrightRoll raises $10 million | Surpasses Hulu in monthly unique visitors across its ad network
San Francisco-based, BrightRoll made some pretty major announcements on Wednesday. The video ad network said it raised $10 million in its third round of funding. Scale Venture ... |
| 02.02.2010 | Video ad network BrightRoll turns profit, outreaches Hulu, closes $10M third round | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
BrightRoll co-founder and CEO Tod Sacerdoti — pro... |
| 02.02.2010 | Video ad network BrightRoll turns profit, outreaches Hulu, closes $10M third round | BrightRoll co-founder and CEO Tod Sacerdoti — pronounced “satch er DOH tee” if you don’t speak Italian — has three reasons to be happy this week. First, video advertising network BrightRoll is, according to Quantcast’s stats, now bigger tha... |
| 29.11.2009 | BrightRoll: Video ad revenues are soaring, despite downturn | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Ad revenues for online video are growing, because... |
| 29.11.2009 | BrightRoll: Video ad revenues are soaring, despite downturn | Ad revenues for online video are growing, because more ads are getting placed even though ad prices are falling.
At least according to video ad network BrightRoll, which says it is seeing rapid revenue growth, citing third quarter financial... |
| 23.11.2009 | BrightRoll: Video Ad CPMs Are Down 37 Percent, But Ad Revenues Are Up 84 Percent | Online video ad rates keep coming down, but that could be a good thing. BrightRoll, a large video ad network, is reporting that cost-per-thousand (CPM) rates for pre-roll video ads across its network are down on average by 37 percent from a... |
| 25.08.2009 | Video ad network Tremor snaps up funds from SAP | Tremor Media, the large online video advertising network, announced that it brought in an undisclosed amount from SAP Ventures, SAP’s investment arm, among others, in a strategic round of funding. According to the regulatory filing with the... |
| 25.08.2009 | Video ad network Tremor snaps up funds from SAP | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Tremor Media, the large online video advertising ... |
| 29.07.2009 | Paying for partly-watched video ads? BrightRoll has a fix for that | Video ad network BrightRoll has introduced a new payment model for video ads, one under which advertisers only pay if the viewer watches the entire clip to completion. Ad networks have long stalled on revealing completion data, because the ... |
| 29.07.2009 | Paying for partly-watched video ads? BrightRoll has a fix for that | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Video ad network BrightRoll has introduced a new ... |
| 21.07.2009 | BrightRoll: Q2 Pre-Roll Video Ad Rates Are Down, But Total Revenues Are Up | Video ads are the great hope of brand marketers on the Web. They are easy to understand (it’s just like on TV, kinda) and easy to create. That’s why pre-roll video ads will never die. Brand marketers love ’em.
As the rates for pre-roll vide... |
| 27.04.2009 | BrightRoll: Video Ad Rates Dropped 12 Percent In First Quarter, And The Pre-Roll Is Still King | The ad rates for online video keep coming down, and that is a good thing. Video ad network BrightRoll is about to release some data from the first quarter of 2009 which shows ad rates as measured in cost-per-thousand impressions (CPMs) drop... |
| 15.01.2009 | BrightRoll Data Shows Video Ad Rates Came Down 25 Percent In The Fourth Quarter | Some new data from video ad network BrightRoll suggests that Web video advertising is suffering along with every other category BrightRoll places video ads on top media and professional broadcast TV sites rather than user-generated video. I... |
| 01.12.2008 | Aydin Senkut on funding online video ventures | In search of a new paradigm
Speaking to NewTeeVee Live 2008 in the VC panel "Online Video Investment Trends", Aydin Senkut (legendary angel investor, and founder/president of Felicis Ventures) tells us that he looks for online vid... |
| 22.10.2007 | Roundup: Brightroll, Tumblr, Collective, Veeker, MobileEye, all raise cash | Here’s the latest action:
1) Brightroll raises $5M for video ads
2) LGC Wireless acquired for $169M plus
3) InterviewUp, answers for job interviews
4) Alibaba.com to go public
5) Yahoo’s CMO leaves, without explanation
6) Tesla’s shocking $... |
| 10.09.2007 | Crackle, after dropping user-generated video, sees money roll in | User generated video sites are proving a major disappointment, as ad revenue goes.
Crackle, a Sausalito company once known as Grouper, ditched user generated video when it was acquired by Sony last year — saying that YouTube had won the use... |
| 29.03.2007 | Movers and shakers in the valley: Agassi, Chang, Gur and Siegel | Here are the latest moves in the Silicon Valley venture/executive world:
Shai Agassi, heir apparent at SAP, steps down — The 38-year-old Agassi, the Silicon Valley-based president of Software company SAP, was being groomed for the chief exe... |
| 03.11.2006 | BrightRoll Launches DIY Video Ad Network | Video ad network BrightRoll relaunched this morning with a name change from PostRoller and now offers direct access to the ad insertion process for consumer video producers. The company’s technology serves up ads in multiple formats, monito... |
| 03.11.2006 | BrightRoll serving contextual ads in video | BrightRoll, a San Francisco company that places relevant advertising in vidoes, has launched with an expected $1 million in funding (we’d reported this when the company was still called PostRoller).
Announcement is here, with full list of i... |
| - | Welcoming Scale Venture Partners to BrightRoll | Today BrightRoll announced it’s $10 million Series C round of financing led by Scale Venture Partners. Rob Theis is leading the deal for Scale, and will be joining me, Vince Vanelli of KPG and David Welsh of Adams Street on the Board.
We’r... |
| - | Congratulating BrightRoll | We are thrilled to congratulate Tod Sacerdoti and the entire BrightRoll team on their announced acquisition by Yahoo!. This is a wonderful outcome for all parties, and it has been an honor to be a part of this incredible team.
True was the... |
| - | We Are All at Founder Camp! | As the fourth iteration on a simple idea, we expect Founder Camp Spring 2011 to be the best to date. With small group dinners, breakout sessions, a handful of amazing speakers, and an emphasis on Founders Helping Founders, True Founder Camp... |
| - | TEC Week 8: I’m All In | Jon Callaghan, partner at True Ventures, said it himself:
After living out in San Francisco for eight weeks and experiencing what it’s like to be a TEC intern at True Ventures, I can now confidently say that I am drug addict. No, I am not ... |
| - | True Ventures 2nd Annual TEC Summer Program for College Student Internships with Startups Launches | True Ventures’ TEC Program for aspiring entrepreneurs is back for a second summer with 15 of the top college students from across the United States.
As a member of TEC, these students will be paired with one of our portfolio companies and ... |
