We believe customers buy value, not products.
No B2B company plans to just talk about their features or service – hoping that customers connect the dots to value. But even with multiple sales methodologies, extensive training, expensive consultants and countless sales and marketing technologies…
• Most B2B Sales teams still sell products based on features and functionality, not business value
• Most Customer Success teams still focus on the service provided, not the outcomes delivered
Successful B2B organizations are the ones that are able to:
• Discover their customers’ specific pains
• Connect their solution to business outcomes
• Reinforce the value they’re delivering throughout a customer’s lifecycle.
But selling and delivering value is not easy. And it’s even harder to do at scale. That’s why we built Cuvama.
Cuvama’s mission is to enable B2B companies and their customers to connect on value throughout the customer journey, at scale. We call this Customer Value Management.
Find out more about why this is important: www.cuvama.com
No B2B company plans to just talk about their features or service – hoping that customers connect the dots to value. But even with multiple sales methodologies, extensive training, expensive consultants and countless sales and marketing technologies…
• Most B2B Sales teams still sell products based on features and functionality, not business value
• Most Customer Success teams still focus on the service provided, not the outcomes delivered
Successful B2B organizations are the ones that are able to:
• Discover their customers’ specific pains
• Connect their solution to business outcomes
• Reinforce the value they’re delivering throughout a customer’s lifecycle.
But selling and delivering value is not easy. And it’s even harder to do at scale. That’s why we built Cuvama.
Cuvama’s mission is to enable B2B companies and their customers to connect on value throughout the customer journey, at scale. We call this Customer Value Management.
Find out more about why this is important: www.cuvama.com
Location: United Kingdom, England, London
Employees: 11-50
Total raised: $1.45M
Founded date: 2017
Investors 1
| Date | Name | Website |
| - | m]x[v Capi... | mxv.vc |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 25.03.2022 | Pre-Seed | $1.45M | m]x[v Capi... |
Mentions in press and media 3
| Date | Title | Description |
| 09.09.2026 | Cuvama opens its value platform to any AI assistant with MCP | Cuvama MCP “Every value team we talk to is already building agents, and they were going to do that whether we helped or not,” said MG Gurbaxani, co-founder & CEO of Cuvama. “The question we had to answer is whether the value case those ... |
| 08.09.2026 | Cuvama opens its value platform to any AI assistant with MCP | Value teams have spent years working the value case inside one vendor's login while their sellers drafted somewhere else. Cuvama MCP ends that. Sellers, CSMs and value leaders can now read and update a live value plan from Claude, ChatGPT, ... |
| 29.05.2024 | New Study Highlights the Impact and Adoption Challenges of B2B Value Selling | New Value Selling Research for Better Selling Outcomes and Adoption Tom Pisello (the ROI Guy) Alex Smith, Co-Founder of Cuvama Enhanced win rates, larger deal sizes, and faster sales cycles are achievable through a strategic approach In an ... |