Life insurance to die for.
It’s important to think, talk about, and plan for death so that we can create a healthier society where everyone lives knowing they’ll leave things the way they want to.
What do you want to happen when you die?
It’s important to think, talk about, and plan for death so that we can create a healthier society where everyone lives knowing they’ll leave things the way they want to.
What do you want to happen when you die?
Location: United Kingdom, England, Leicester
Employees: 11-50
Total raised: $26.94M
Founded date: 2013
Investors 4
| Date | Name | Website |
| - | Volution | volution.v... |
| - | e.ventures | eventures.... |
| - | Venture Fo... | venturefou... |
| - | Octopus Ve... | octopusven... |
Funding Rounds 3
| Date | Series | Amount | Investors |
| 03.03.2022 | - | $15M | - |
| 19.12.2021 | - | $7.02M | Seedrs |
| 27.09.2019 | Series A | $4.92M | - |
Mentions in press and media 10
| Date | Title | Description |
| 03.03.2022 | DeadHappy raises $15 million | Digital life insurance startup DeadHappy DeadHappy Founded: 2013 Headquarters: Leicester, UK Total Funding: $36.62M See full company profile "> has raised $15 million from Octopus, Headline, Volution, Verso Capital and Channel 4 Ven... |
| 20.12.2021 | DeadHappy secures £5.3 million via crowdfunding campaign | Digital life insurance startup DeadHappy DeadHappy Founded: 2013 Headquarters: Leicester, UK Total Funding: $21.58M See full company profile "> has secured 104% of its £5,100,007 target with 24 days left in its crowdfunding campaign... |
| 19.12.2021 | Overfunding: European Insurtech DeadHappy Secures £5.3M+ from 443 Investors via Seedrs | DeadHappy, which is the “home of the deathwish” and changing attitudes to death… “one deathwish at a time,” has secured 104% (£5,326,640 from 443 investors) of its £5,100,007 target with 24 days left in its crowdfunding campaign being carri... |
| 19.01.2021 | The silent warriors of Jan 2021: 10 UK tech startups whose funding went under the radar | Despite the COVID-19 pandemic crisis that forced the whole world to come to a grinding halt, the London tech firms have raised £7.6B VC funding in 2020 and it hasn’t stopped with 2020 as the investments are still going on a full swing as we... |
| 04.10.2020 | Update: UK Life Insurance Brand DeadHappy Set to Close Seedrs Round With Nearly £2.4 Million Raised | DeadHappy, a UK-based life insurance brand, is set to close its equity crowdfunding campaign on Seedrs with nearly £2.4 million raised. The funding round, which aimed to raise £1.5 million, has attracted more than 950 Seedrs investors. Foun... |
| 15.11.2019 | Startup of the Week: Life Insurance For Millennials Who Want to Die | Know a startup we should feature on Startup of the Week? Email us at editors@motherboard.tv The Pitch Life insurance is a boring business, but does it need to be less boring? Deadhappy, a life insurance startup based in the UK, is betting t... |
| 30.09.2019 | DeadHappy Raises £4M in Series A Funding | DeadHappy, a Leicester, U.K.-based life insurtech startup, raised £4m in Series A funding. Backers included e.ventures and Octopus Ventures. The company intends to use the funds to further build the technology and capabilities of its platfo... |
| 27.09.2019 | DeadHappy, a digital life insurance provider, raises €4.5 million to change our attitudes about death | Death is a taboo subject. DeadHappy wants to change that, and our attitudes toward death – starting with life insurance. Launched in 2019 and based in Leicester, the insurtech startup is the UK’s first fully digital pay-as-you-go life insur... |
| 27.09.2019 | DeadHappy, the UK pay-as-you-go life insurance provider, raises £4M Series A | DeadHappy, a U.K.-based insurtech startup that wants to offer more flexible life insurance and remove the taboo surrounding death, has raised £4 million in Series A funding. Backing comes from e.ventures, alongside the company’s seed invest... |
| 24.10.2018 | An Investor’s Lens into Innovation Trends in InsurTech | On 4th September I facilitated a discussion with a group of investors at the London Internet of Insurance conference. The goal of the session was to really get into the investor’s mind as to why they invest in InsurTechs. Following the suc... |