Knowing that something had to be done about the negative connotation that was so readily associated with the car buying and servicing experience, Larry Dorfman set out to change the paradigm in 1984: create ultimate peace of mind with premier driver benefits, and superior customer satisfaction starting from the vehicle purchase, through the span of the vehicle ownership, and back to the next vehicle purchase. The idea soon turned into a business concept that worked, and in the early 1990’s, Automobile Protection Corporation (APCO) and its EasyCare brand became recognized on a national scale.
Today, APCO Holdings, Inc. is a leading marketer and administrator of automotive aftermarket products sold throughout the United States. With more than 30 years of experience, we offer a full suite of driver F&I benefits, innovative dealer services and industry-leading customer service. We proudly hold an A+ rating from the Better Business Bureau, and our benefits are the industry’s only MOTOR TREND Recommended “Best Buy.” APCO Holdings’ majority shareholder is Toronto-based Ontario Teachers’ Pension Plan, Canada’s largest single-profession pension plan.
Today, APCO Holdings, Inc. is a leading marketer and administrator of automotive aftermarket products sold throughout the United States. With more than 30 years of experience, we offer a full suite of driver F&I benefits, innovative dealer services and industry-leading customer service. We proudly hold an A+ rating from the Better Business Bureau, and our benefits are the industry’s only MOTOR TREND Recommended “Best Buy.” APCO Holdings’ majority shareholder is Toronto-based Ontario Teachers’ Pension Plan, Canada’s largest single-profession pension plan.
Location: United States, Georgia, Norcross
Employees: 501-1000
Phone: +1 678-225-1000
Founded date: 1984
Investors 1
| Date | Name | Website |
| - | Stone Poin... | stonepoint... |
Mentions in press and media 14
| Date | Title | Description |
| 01.09.2026 | EasyCare to Showcase EasyCoach at Inaugural AI Dealer Agent Conference in Atlanta | EasyCare to Join Panel on Integrating AI in the Dealership PONTE VEDRA, FL, UNITED STATES, September 1, 2026 /EINPresswire.com/ -- APCO Holdings, LLC, a leading provider of F&I products and dealer solutions, today announced its flagship... |
| 07.08.2026 | EasyCare and GWC Warranty Named to Auto Remarketing’s 2026 List of Most Influential Companies in the Pre-Owned Industry | PONTE VEDRA, FL, UNITED STATES, August 7, 2026 /EINPresswire.com/ -- APCO Holdings, a leading provider of F&I products and dealership solutions to franchise and independent dealers, today announced that two of its premier brands, EasyCa... |
| 27.07.2026 | EasyCare Consolidates MOTiiV Under Its Brand | Unified brand strengthens market presence and expands support for dealers nationwide. PONTE VEDRA, FL, UNITED STATES, July 27, 2026 /EINPresswire.com/ -- EasyCare, a leading provider of F&I products and dealership solutions and part of ... |
| 14.07.2026 | APCO Holdings, LLC, Acquires Fidelity Dealer Services, Strengthening EasyCare’s Reach Across Key Markets | PONTE VEDRA, FL, UNITED STATES, July 14, 2026 /EINPresswire.com/ -- APCO Holdings, LLC (APCO), a leading provider of Finance & Insurance (F&I) products and dealer solutions, has acquired the assets of Fidelity Dealer Services. This ... |
| 09.07.2026 | APCO Holdings, LLC, Acquires Dealer Performance Group, Deepening EasyCare’s Presence Across the Southeast | APCO Holdings acquires Dealer Performance Group, deepening EasyCare's footprint across the Southeast with a 25-year proven partner. PONTE VEDRA, FL, UNITED STATES, July 9, 2026 /EINPresswire.com/ -- APCO Holdings, LLC (APCO), a leading prov... |
| 13.05.2026 | EasyCare Launches Education-Focused MRAA Co-Op Program to Support Marine Dealers | EasyCare and MRAA launch a new co-op program that funds marine dealer education through EasyCare F&I product sales. PONTE VEDRA, FL, UNITED STATES, May 13, 2026 /EINPresswire.com/ -- EasyCare, a leading provider of F&I protection pr... |
| 02.04.2026 | EasyCare Introduces EasyCoach℠, an AI-Powered Tool Designed to Transform F&I Performance and Training | EasyCoach, AI-powered F&I Tool New solution analyzes real finance transactions to help dealerships increase profitability, improve compliance, and develop stronger F&I teams. PONTE VEDRA, FL, UNITED STATES, April 2, 2026 /EINPresswi... |
| 15.01.2026 | Rider’s Advantage Unveils New Brand Identity | Rider's Advantage Logo PONTE VEDRA, FL, GA, UNITED STATES, January 15, 2026 /EINPresswire.com/ -- APCO Holdings announces a refreshed brand identity for its powersports brand, Rider’s Advantage. The new logo better aligns Rider’s Advantage ... |
| 16.09.2025 | APCO Holdings, LLC, Acquires DealerPRO Training, Expanding Footprint in Fixed Ops Training | APCO acquires fixed ops training company, DealerPRO Training. APCO Holdings, home of the EasyCare brand, has acquired DealerPRO Training, expanding our dealership fixed ops training program. The acquisition of DealerPRO Training marks a piv... |
| 09.09.2025 | APCO Holdings, LLC, Acquires Lawley Automotive Dealership Solutions, Expanding Footprint in the New York Area | APCO acquires Lawley Automotive Dealership Solutions APCO Holdings, a leading provider of F&I products, has acquired the assets of Lawley Automotive Dealer Solutions, expanding its footprint in New York. Adding the talented Lawley Autom... |
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