At Nowadays, we don’t think cravings should come with a side of guilt or that food has to damage your body or the planet in order to be delicious. That’s why we’re taking the junk out of junk food by reinventing classic favorites with only a few simple, animal-free ingredients that are better for you, your family, and the planet. We believe that eating mindfully and indulgently don’t have to be at odds, and it shouldn’t take a lot of effort or wild leaps of science to check both boxes.
Employees: 1-10
Total raised: $7M
Founded date: 2020
Investors 5
| Date | Name | Website |
| - | Stray Dog ... | straydogca... |
| - | Tenacious ... | tenacious.... |
| - | Selva Vent... | selvaventu... |
| - | Good Start... | goodstartu... |
| - | Beyond Imp... | beyondimpa... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 28.04.2022 | Seed | $7M | Stray Dog ... |
Mentions in press and media 16
| Date | Title | Description |
| 04.08.2023 | Vegan Chicken Nugget Startup Nowadays Ceases Operations Amid US Plant-Based Meat Decline | 4 Mins Read In yet another sign of an increasingly tough market for plant-based meat companies, US vegan chicken nugget brand Nowadays has announced it is ceasing operations. The Californian startup, which launched its pea-protein-based fro... |
| 04.08.2023 | Healthy Nugget Brand Nowadays Ceases Operations After Struggling to Raise Venture Funding | Nowadays, a San Francisco-based alt chicken brand best known for its clean-label plant-based nuggets, has ceased operations. Co-founder and CEO Max Elder told AgFunderNews that the products were performing well, with high repeat purchase ra... |
| 03.08.2023 | BREAKING: Plant-based chicken startup Nowadays ceases operations, in ‘active conversations’ over selling IP | San Francisco-based plant-based chicken startup Nowadays has ceased operations, two years after launching its first products, “due to an inability to raise ventures funds in this market,” AgFunderNews has learned. The team has been laid off... |
| 30.09.2022 | Meet the Founder: Why Nowadays’ Max Elder picked healthy plant-based nuggets over cultivated meat | “Most of my experience starting Nowadays has been seeing big brick walls and trying to run through them,” declares Max Elder, co-founder and CEO of plant-based foods company Nowadays. He’s not one to be deterred by such challenges, though. ... |
| 15.07.2022 | Nowadays’ Clean-Label Nuggets Make Retail Debut at Whole Foods Market | Nowadays, a health-focused plant-based meat brand, announces its best-selling nuggets are now available in retail for the first time. Whole Foods stores in the US Southern Pacific region will now carry the brand, with more retailers and loc... |
| 11.05.2022 | Singapore-based Good Startup raises $34M fund to invest in alternative protein companies | Good Startup founders Gautam Godhwani and Jayesh Parekh Good Startup, a Singapore-based venture capital firm focused on alternative protein, has closed its latest fund. Consisting of $34 million, the new fund, called Good Protein Fund I, in... |
| 21.04.2022 | The Week in Agrifoodtech: Israel & Netherlands beef up cell ag funding, Microsoft joins $225m Udaan round | Two countries this week announced government grants for cell ag to foster more development of cultivated meat and dairy analogs – and in doing so, build up food security and sovereignty. Elsewhere, Microsoft joined a major debt financing ro... |
| 20.04.2022 | Nowadays Closes $7M Seed Funding Round | Nowadays, a San Francisco, CA-based health-focused plant-based meat company, raised $7M in Seed funding. The round was led by Stray Dog Capital, with participation from Standard Meat Company, returning investors VegInvest Trust, Tenacious V... |
| 19.04.2022 | US Meat Packer Backs Plant-Based Chicken Brand Nowadays in $7M Seed Round | Nowadays, announces it has closed a $7 million oversubscribed seed round which represents one of the highest seed-stage valuations in the category and featured Standard Meat Company, a US meat packer operating in Texas since 1935. This brin... |
| 18.04.2022 | Former employees allege overblown projections at quantum encryption startup Arqit | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Quantum computing technology is powerful—so powerful it will be able to break through the securit... |
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