e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
Location: United States, California, Oakland
Employees: 201-500
Founded date: 2004
Investors 1
| Date | Name | Website |
| - | Knox Lane | knoxlane.c... |
Mentions in press and media 21
| Date | Title | Description |
| 08.09.2026 | Escape “Unglammy Valley” with e.l.f. Cosmetic’s Soft Glam Satin Foundation | - |
| 31.08.2026 | e.l.f. Beauty and Parity Release “Girls Who Play Change the Game”, Connecting Girls’ Sports Participation to Long-Term Workplace Impact | - |
| 06.08.2026 | 5 Things to Know Google’s AI shake-up, tariff refunds, the interest rate outlook and more in Morning Squawk | This is CNBC’s Morning Squawk newsletter. Subscribe here to receive future editions in your inbox. Happy Thursday. Billion-dollar movies are back, and I need to decide which one to see this weekend. Futures tied to the Dow Jones Industrial ... |
| 05.08.2026 | E.l.f. Beauty sees $50 million windfall in tariff refunds as profits surge 100% | E.l.f. Beauty has received around $50 million in tariff refunds, leading its net income to surge by nearly 100% and gross margin to grow by 14 percentage points. The impact is a one-time blip and not something investors can continue to expe... |
| 03.08.2026 | e.l.f. and Bubble Launch Limited-Edition Hybrid Holy Grails in Skincare-Makeup Collaboration | e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), and Bubble are joining forces on a limited-edition collection shaped by their respective community-loved holy grails. Two brands that share space on shelves, in carts ... |
| 09.07.2026 | e.l.f. Cosmetics is Giving Away Thousands of Driving Lessons to UK Learners | e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), today announced it is giving away thousands of driving lessons to UK learners with RED Driver Training, democratising access to one of the most financially out-of-reach milestones fa... |
| 27.06.2026 | Frost & Sullivan Institute Honors Organizations Driving Transformative Impact Through Visionary Leadership | SILICON VALLEY, Calif., June 27, 2026 /PRNewswire/ -- The Frost & Sullivan Institute is proud to announce the recipients of the 2026 Visionary Growth Leadership Best Practices Recognition, honoring organizations that are setting new ben... |
| 23.05.2026 | Berkshire Hathaway Reshapes Portfolio: New Era, New Bets | Berkshire Hathaway, under new CEO Greg Abel, significantly revamped its investment portfolio. The conglomerate acquired a major stake in Delta Air Lines, marking a return to the airline sector. It also substantially increased holdings in Al... |
| 23.05.2026 | Americans are feeling inflation’s pinch into the holiday weekend. Here’s where prices are rising the most | Americans will pay more for everything from gas to meat for the barbecue heading into Memorial Day weekend. Prices for travel, recreation and food saw sharp increases, giving consumers headaches as the summer unofficially kicks off. U.S. co... |
| 20.05.2026 | Stocks making the biggest moves after hours: Nvidia, Intuit, E.l.f. Beauty and more | - |
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