| Date | Title | Description |
| 16.05.2025 | Shroom boom: Fable Food’s mushroom-forward approach pays off as alt meat struggles | [Disclosure: AFN’s parent company, AgFunder, is an investor in Fable Food.]
Sydney-based Fable Food notched up 50%+ year-over-year growth last year with its “fantastically meaty” shiitake mushroom-based products and is projecting even bette... |
| 13.02.2025 | The 50/50 Solution: Could Blended Proteins Win Over Meat Lovers? | 7 Mins Read Consumers are cutting back on meat due to health concerns, but plant-based alternatives fail to meet their taste expectations – a new study says blended proteins could offer a balance.
Flavour, nutrition and affordability have l... |
| 28.05.2024 | Wagamama Partners with Fable Food Co to Launch 4 Pulled Shiitake Dishes | Wagamama, an Asian-inspired restaurant chain in the UK, has partnered with Australian mushroom-based meat alternative brand Fable Food Co to launch four meat-free dishes.
The new menu options are all made with Fable’s Pulled Shiitake, thoug... |
| 03.04.2024 | Data snapshot: From ‘lightning in a box’ to microbial carbon capture, agrifoodtech investment moves upstream in Australia as investors focus on climate mitigation | Data Snapshot is a regular AgFunderNews feature analyzing agrifoodtech market investment data provided by our parent company, AgFunder.
Click here for more research from AgFunder and sign up to our newsletters to receive alerts about new re... |
| 02.02.2024 | Fable Foods: “Reimagining Mushrooms by Improving Their Texture and Elevating Their Natural Umami Flavours” | Fable Food Co, based in Australia, creates sustainable meat alternatives with a focus on the shiitake mushroom to mimic the texture and umami flavours of meat.
Fable’s product portfolio includes items like plant-based braised beef, designed... |
| 04.01.2024 | Mushrooms as a Main: 7 Vegan Brands Having Fun with Fungi | 6 Mins Read Be on the lookout for these brands turning mushrooms into juicy slabs of vegan meat.
When it comes to the top food trends to watch out for in 2024, almost every list mentions mushrooms. With its incredible textural properties as... |
| 24.03.2023 | Meet the Founder: Fable Food’s Michael Fox talks alt meat, mushrooms, and fundraising, ‘By the time we started pitching, the markets had begun to tank’ | [Disclosure: AFN’s parent company, AgFunder, is an investor in Fable Food.]
“I’ve been one of those annoying vegans trying to convince everyone around me to turn vegan and in seven years, I’ve convinced three people,” observes Fable Food fo... |
| 13.02.2023 | Fable Food Co. raises $8.5 million in Series A round | SUNSHINE COAST, AUSTRALIA — Fable Food Co., an Australian maker of meat alternatives based on mushrooms, has raised $8.5 million in Series A funding to support product development and accelerate its expansion into the United States and Unit... |
| 09.02.2023 | Fable Food Co Raises US$8.5M in Series A Funding | Fable Food Co, a Sunshine Coast, Australia-based meat alternative company, raised US$8.5M in Series A funding.
The round was led by K3 Ventures, with participation form Blackbird, AgFunder, Aera VC, Osher Günsberg, his wife Audrey Griffen, ... |
| 09.02.2023 | Brief: Fable Food raises US$8.5m Series A from K3, AgFunder, others to expand footprint of meaty food made from mushrooms | Fable Food Co, the Australian meat alternative startup, has raised $8.5 million in Series A funding led by K3 Ventures, a Singapore-based venture capital firm that’s backed leading food tech companies ByteDance and Grab. [Disclosure: AgFund... |
| 09.02.2023 | The week in agrifoodtech: JOKR’s back with $50m, Plenty nabs $20m indoor ag grant, Mewery debuts microalgae meat | Despite ongoing setbacks for the instant grocery sector, JOKR returned to the headlines this week with new funding. Vertical farming startup Plenty was also in the news with a new grant for R&D. Czech startup Mewery put a new spin on th... |
| 09.02.2023 | Osher Günsberg & ethicist Peter Singer back mushroom ‘meat’ startup Fable Food Co in $12.3 million Series A | Queensland meat alternative startup Fable has raised US$8.5 million (A$12.3m) as it ramps up its expansion in global markets.
The round was led by Singapore VC 3 Ventures, supported by Better Bite Ventures, former YUM CEO Greg Creed, the ex... |
| 24.02.2022 | Asia became the ‘world’s factory’ for manufacturing. It’ll do the same for alt-protein, says Better Bite VC | Over the past several decades, Asia has developed a well-worn reputation as the ‘factory of the world,’ churning out manufactured goods for the increasingly voracious global market at a pace and a price that can’t be beaten by anywhere else... |
| 22.12.2021 | Honest Burgers Launches First Vegan Restaurant V Honest in Collaboration With Fable Food | UK chain Honest Burgers is to launch V Honest, its first all-vegan restaurant. The menu will feature vegan versions of some of the chain’s existing burgers, as well as a selection of new ones — including mushroom-based options developed by ... |
| 06.12.2021 | Cellular agriculture & emerging markets: Just because we can, does it mean we should? | Saron Berhane is an agrifoodtech entrepreneur based in Sydney, Australia.
The views expressed in this guest commentary are the author’s own and do not necessarily reflect those of AFN.
Alt-protein is taking the food world by storm. Plant-ba... |
| 04.11.2021 | Australia’s Fable Foods Arrives in the USA With Celebrated Vegan Restaurant Chain Beatnic | As part of World Vegan Month, the vegan restaurant chain formerly known as byChloe which rebranded as Beatnic this July, is partnering with Australia’s Fable Food Co, to bring its mushroom-based meat products to the US for the first time. H... |
| 27.09.2021 | Meat the future: Unpacking Australia’s protein potential | Mirjana Prica is managing director at the Food and Agribusiness Growth Center (FIAL), an industry-led, government-funded initiative to accelerate commercially-driven collaboration and innovation in the Australian agrifood sector.
The views ... |
| 26.08.2021 | AgFunder raises $21m for New Carnivore alt-protein fund from ADM, Alexandria & others | Disclosure: AgFunder is AFN’s parent company.
Agrifoodtech VC AgFunder has announced the final close of New Carnivore, its alternative protein fund, on $21 million.
The fund was oversubscribed, surpassing its hard cap.
ADM Ventures, the VC ... |
| 18.08.2021 | Agrifoodtech Digest: Wendy’s plans 700 parking lot ghost kitchens; Knowde nets $72m | AFN‘s weekly Agrifoodtech Digest is our selection of the top funding, partnership, and product launch headlines reported by us and other sources these past seven days.
🇺🇸 Burger chain Wendy’s plans 700 ghost kitchens by 2025 in partnership ... |
| 12.08.2021 | Fable Food Co Raises $6.5M in Seed Funding | Fable Food Co, a Sydney, Australia-based meat alternative company, raised $6.5m in seed funding.
The round was led by Blackbird Ventures with participation from AgFunder, Aera VC and Better Bite Ventures, Ban Choon Marketing Pte Ltd and War... |
| 12.08.2021 | Fable raises $4.8m from AgFunder, others for Heston-endorsed mushroom meat | Disclosure: AgFunder, AFN’s parent company, is an investor in Fable Food Co.
Australia’s Fable Food Co has raised A$6.5 million ($4.79 million) in a seed round led by Blackbird Ventures. Other participating investors include VC firms AgFund... |
| 12.08.2021 | Fable Food Co Raises $6.5M For Fungi-Based Products Indistinguishable From Animal Meat | Continuing its recent reign of success, Australia’s Fable Food Co, known for its “meaty” food created by fine-dining chef and mushroom scientist Jim Fuller, today announced a $6.5 million AUD seed funding round led by Blackbird Ventures to ... |
| 11.08.2021 | Mushroom-based meat alternative startup Fable Food raises $6.5M AUD, will launch in the US | Sydney, Australia-based Fable Food is the latest plant-based food startup to announce funding. The company, which uses mushrooms in its meat alternatives, has raised $6.5 million AUD (about $4.8 million USD) in a seed round led by Blackbird... |
| 04.08.2021 | Heston Blumenthal Creates Plant-Based Fable Burger for Australian Chain Grill’d | Updated 5th Aug to reflect that the upcoming burgers can in fact be ordered as vegan.
Michelin star chef Heston Blumenthal has created a plant-based burger for Australian healthy burger chain Grill’d. The burger uses a mushroom-based patty ... |
| 08.12.2020 | Fable Food Gears Up To Bring Its Mushroom-Based Vegan Braised Beef Across Asia | 4 Mins Read
Australian plant-based startup Fable Food Co is now setting its sights on expanding in Asia as demand for sustainable vegan meat alternatives continues to grow across the region. The food tech has recently doubled-down its prese... |
| 24.11.2020 | Australia’s Alt Protein Sector Poised For Exceptional Growth Thanks To Homegrown Superstars | 8 1
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Australia is no exception to the global plant-based trend in recent years, with the movement only picking up pace since the coronavirus pandemic with consumers increasingly shifting away from conventional meat amid ... |
| 04.11.2020 | Australia’s Fable Foods, a Good News Story | ©Natalie Nguyen
For Fable Foods, the story just keeps getting better. The Australian makers of mushroom meat have been on a steady climb to success in the past 12 months, after coming onto the scene late last year through the Mars Seeds of ... |
| 27.10.2020 | Fable Foods’ Vegan Beef Ready-Meals Expand Across Australia | Fable Foods expands its line of plant-based ‘slow-braised meat ‘ready meals into Woolworths and Spar as consumer demand for plant-based food surges in Australia. Fable’s Plant-Based Braised Beef has been endorsed by celebrity Chef Heston Bl... |
| 18.08.2020 | Fable Food: “We’ve Had Hundreds of People Try Our Braised Beef Not Realising it Wasn’t Meat From an Animal” | Australia’s Fable Food developed hugely popular product Plant-Based Braised Beef which was launched into Woolworth’s to celebrate World Meat Free Week in June, and the product was so popular it received praise including from Michelin Star c... |
| 02.07.2020 | MAD SCIENTISTS OR CREATIVE GENIUSES? Fable Food Co.’s Major Breakthrough | Jim Fuller and Chris McLoghlin of Fable Food Co. join Elysabeth Alfano on the Plantbased Business Hour to discuss their major breakthrough in plant meat. The brand recently launched a new line in “Plant-Based Braised Beef” into Woolworth’s ... |
| 22.06.2020 | Plant-Based Braised Beef From Fable Launches in Woolworths Australia to Massive Success, is Praised by Michelin Chef Blumenthal | Woolworths Australia launched a new line in “Plant-Based Braised Beef” from Fable to celebrate World Meat Free Week last week, and the product is reportedly so popular that shoppers are “hunting it down”.
Michelin Star celebrity chef Heston... |
| 16.04.2020 | Syria & Mushrooms: How Fungi Can Fight Hunger And Solve For Food Climate Resiliency | 37 1
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Mushrooms aren’t getting quite the respect they deserve – until now. Recently, the edible fungus is making headlines for being a key solution for a number of global issues, from offering people in war-torn societi... |
| 14.04.2020 | Asia Pacific Plant-Based Industry: How Startups & Investors Are Coping With Coronavirus | 14 1
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The Covid-19 pandemic has no doubt left businesses across all industries and markets reeling. Customers are at an all-time low, supply chains are fragile and vulnerable to external shocks from travel restrictions,... |
| - | Fable Food | “Noun - Discover a real story with animals as characters, not dishes. . Foraged from Shiitake mushrooms, Fable is goodness unearthed. It’s real food, real mushrooms, just surprisingly, accidentally, fantastically, meaty.” |
