Fiit is a technology start-up on a mission to make fitness addictive.
We’re passionate about helping millions more people all over the world reap the rewards of regular exercise, and we know that the current offerings aren’t working for the vast majority.
With our interactive, online platform we’re bringing the best of boutique studio fitness into everyone’s living rooms. We're leveraging data science and smart technology. We’re giving people exclusive access to the trainers we know they love. We’re breaking down the barriers to fitness and creating a truly motivating, connected fitness experience that keeps people coming back for more.
We’re making fitness addictive. Helping millions to achieve their fitness goals.
We’re passionate about helping millions more people all over the world reap the rewards of regular exercise, and we know that the current offerings aren’t working for the vast majority.
With our interactive, online platform we’re bringing the best of boutique studio fitness into everyone’s living rooms. We're leveraging data science and smart technology. We’re giving people exclusive access to the trainers we know they love. We’re breaking down the barriers to fitness and creating a truly motivating, connected fitness experience that keeps people coming back for more.
We’re making fitness addictive. Helping millions to achieve their fitness goals.
Location: United Kingdom, England, London
Employees: 51-200
Total raised: $3.21M
Founded date: 2017
Investors 2
| Date | Name | Website |
| - | Supernode | supernodeg... |
| - | Exor | exor.com |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 18.12.2017 | Seed | $3.21M | - |
Mentions in press and media 11
| Date | Title | Description |
| 02.09.2026 | Huawei’s new Watch D3 brings medical-grade blood pressure monitoring to your wrist | Most mainstream wearables still guess at your blood pressure, either estimating it from an optical sensor or asking for periodic calibration against a real cuff. Huawei is taking a more reliable, hardware-backed approach with its new Watch ... |
| 28.10.2020 | Sectors that are likely to boom post-COVID-19 – Part 2 | In the first part of the series article, we covered the sectors – Edtech, Online Gaming, Entertainment Streaming Services and Medtech, that are most likely to experience a boom post-COVID-19. Continuing the list, let’s look at the 3 other s... |
| 25.10.2020 | Editorial: Growing cultures in challenger brands | If you come to our office and weave your way into the Cosy Room, you will find our library of business books, amassed over the last 35 years. Within this archive, some of the older books feel historical (especially the ones about the rise o... |
| 17.05.2020 | Editorial: Staying fit and healthy in the time of corona | Additions to the vernacular are big indicators of local mindsets – and coronavirus has inspired a deluge. ‘Coronaspeck’ is the somewhat waggish German word for the fat deposited by weeks of stay-at-home grazing. Across the border, ‘rester e... |
| 07.05.2020 | Startup of the Week: Fiit | 0 shares Share Tweet Pin LinkedIn As the UK continues to be in lockdown, exercise has become a major part in keeping the nation healthy, busy and ultimately…sane. Whilst gyms across the country have closed indefinitely, many Brits have... |
| 21.12.2017 | Daily startup funding digest | Everyday, we monitor funding raised by startups from around the globe. Below are the top startup funding news stories. Dallas Home Repair Startup Raises $2M for Texas Expansion. Dallas-based startup Fixd is aiming at disrupting the home re... |
| 20.12.2017 | Term Sheet — Wednesday, December 20 | 5 Qs WITH A DEALMAKER Good morning, Term Sheet readers. Paid Content You can't secure what you can't see From ExtraHop Case, who is now the CEO and chairman of investment firm Revolution, teamed up with J.D. Vance, the author of “Hillbilly ... |
| 19.12.2017 | At-home workout service Fiit receives $3.2 million | London-based Fiit announced that it has secured $3.2 million (£2.4 million) in funding for its app-based fitness coaching service with an accompanying wearable tracker. The round was led by London-based Connect Ventures, with participation ... |
| 19.12.2017 | Fiit Raises £2.4m in Seed Funding | Fiit, a London, UK-based social workout app, raised £2.4m in seed funding. The round was led by Connect Ventures with participation from JamJar Investors, Rooks Nest Ventures and Westminster Capital. The company intends to use the funds to ... |
| 18.12.2017 | Fiit secures $3.2M seed investment to let you work out with your friends, live | Want to work out with your friends but you’re all busy and in different parts of the city or even country? Surely you could do this in 2017? Maybe with a Hololens… Turns out one of the few capable of creating this ideal user experience is P... |
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