Based in Santa Monica, CA, Foodstirs was co-founded by entrepreneurs and parents Galit Laibow, Greg Fleishman, and actress Sarah Michelle Gellar behind the sole purpose of helping people connect through the power of fresh-baked, Junk-Free Sweet Snacks. Foodstirs started in the baking mix category with organic, non-GMO ultra-clean labeled products that are superior on every level. In 2020 we launched the world’s first organic ready to eat fresh-baked sweet snack line with less sugar than their conventional counterparts. With this new line, we are expanding into the RTE grab & go marketplace.
Everything we make is easy, sugar-optimized, and uses ultra-clean, ethically sourced Ingredients curated into life-changing recipes you can feel yum-azing about. And, we are committed to direct-sourcing regenerative ingredients that utilize planet-healing agricultural methods like Biodynamic® and identity-preserved. Our products are sold nationwide online and in over 10,000 retail stores that include Walmart, Whole Foods Market, Sprouts, Target, Kroger, Safeway, Amazon, and many more. For more information, please visit, please visit www.Foodstirs.com, like us on Facebook, or follow us on Instagram, Twitter, or TikTok.
Current product lines include Organic Sweet Baked Goods (Mini-Donuts, Mini-Muffins, and Brownie Bites) Organic Baking Mixes (Organic Chocolate Lovers Brownie Mix, Organic Snickerdoodle Blondie Mix, Organic Brooklyn Brownie Mix, Organic Chocolate Chippy Cookie Mix, Organic Sweet Tooth Sugar Cookie Mix, Organic Simply Sweet Vanilla Cake Mix, Organic Gingerbread Cookie Mix); Baking Kits (Brownie Pop, Celebration Pop, and Frosted Cake Pop); and several Limited Edition Baking Kits available exclusively online at Foodstirs.com.
Everything we make is easy, sugar-optimized, and uses ultra-clean, ethically sourced Ingredients curated into life-changing recipes you can feel yum-azing about. And, we are committed to direct-sourcing regenerative ingredients that utilize planet-healing agricultural methods like Biodynamic® and identity-preserved. Our products are sold nationwide online and in over 10,000 retail stores that include Walmart, Whole Foods Market, Sprouts, Target, Kroger, Safeway, Amazon, and many more. For more information, please visit, please visit www.Foodstirs.com, like us on Facebook, or follow us on Instagram, Twitter, or TikTok.
Current product lines include Organic Sweet Baked Goods (Mini-Donuts, Mini-Muffins, and Brownie Bites) Organic Baking Mixes (Organic Chocolate Lovers Brownie Mix, Organic Snickerdoodle Blondie Mix, Organic Brooklyn Brownie Mix, Organic Chocolate Chippy Cookie Mix, Organic Sweet Tooth Sugar Cookie Mix, Organic Simply Sweet Vanilla Cake Mix, Organic Gingerbread Cookie Mix); Baking Kits (Brownie Pop, Celebration Pop, and Frosted Cake Pop); and several Limited Edition Baking Kits available exclusively online at Foodstirs.com.
Location: United States, California, Santa Monica
Employees: 11-50
Founded date: 2015
Investors 7
| Date | Name | Website |
| - | BAM Ventur... | bam.vc |
| - | Katjesgree... | katjesgree... |
| - | Third Wave... | thirdwaved... |
| 28.12.2020 | SWAT Equit... | swatequity... |
| - | Roundhouse... | roundhouse... |
| - | IECP | iecp.com |
| - | Cambridge ... | cambridges... |
Mentions in press and media 12
| Date | Title | Description |
| 04.09.2019 | Thrive Market embraces glyphosate-residue-free certification | "Five years ago, Thrive Market became the first national retailer to go entirely non-GMO in our food catalog due to the health and environmental risks of Roundup resistant crops,” said CEO Nick Green. “Today, we're proud to go one s... |
| 26.09.2018 | Glyphosate Residue Free inquiries surge as 'clean food' movement gathers pace | “We launched last May, and we got quite a lot of interest, but from March/April this year there has just been a flood of inquiries [fueled by a well-publicized report from the EWG on glyphosate in oat products, a high-profile ruling re... |
| 04.04.2018 | Foodstirs gears up for May launch at Starbucks: ‘The whole mug cake phenomenon is exploding’ | “We’re looking at a May 1 launch. The whole mug cake phenomenon is exploding. [To make a Foodstirs mug cake, you add water, stir, microwave for a minute, and you have a hot cake]. "It started about five years ago when some legacy br... |
| 11.07.2017 | Does the world need another (fill in gap here)? Quiz our expert panel on the food & beverage innovation process | We're offering you a chance to quiz product development experts with experience of working at large and small brands to find out how the food industry can get better at developing winning concepts. In the first 45 minutes of our free-to-att... |
| 04.07.2017 | How is the food and beverage innovation process changing? | Find out what our expert panel thinks at the FoodNavigator-USA Food Innovation Forum in association with FOOD VISION USA. Date: Wednesday July 19, 2017 Time: 11.30am EDT Duration: 60 minutes In the first 45 minutes of our free-to-att... |
| 22.06.2017 | What’s the secret to developing winning food and beverage products (and can 'Big Food' still innovate)? | While no consumer panel or computer algorithm can predict with 100% accuracy whether a new product will be a hit, meanwhile, can new tools to generate rapid, high-quality feedback on concepts at an earlier stage save more time and money lat... |
| 11.01.2017 | From vampire slayer to entrepreneur: Buffy rings the Nasdaq bell | This morning, crowds gathered at the Nasdaq Entrepreneurial Center in San Francisco, where the first class of entrepreneurs to graduate from the 12-week Milestone Makers program regrouped. The spotlight, however, was clearly on actress and ... |
| 11.01.2017 | Sarah Michelle Gellar on jumping from screen to startup with Foodstirs | It’s no secret that more celebrities are flocking to tech and venture capital these days. The latest to make the leap into entrepreneurship is Sarah Michelle Gellar, best known for her TV role as Buffy the Vampire Slayer, and most recently ... |
| 11.01.2017 | From vampire slayer to entrepreneur: Buffy rings the Nasdaq bell | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! This morning, crowds gathered at the Nasdaq Entre... |
| 10.11.2016 | Agtech Funding Sheet: BioConsortia Closes $12m Debt/Equity Round, Privateer Raises $40m, more | BioConsortia, an ag biotech company commercializing and developing microbes for crop enhancement, completed a $12 million raise. This includes an $8 million equity round from bigwig VCs Khosla Ventures and Otter Capital, both existing inves... |
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