| Date | Title | Description |
| 09.03.2026 | Video Marketing Technology: How Platforms, AI and Data Are Reshaping Brand Storytelling | Share
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Video has become the dominant content format across the digital landscape, and the technology powering it has evolved into a sophisticated ecosystem spanning production, distribution, personalisation and measur... |
| 08.03.2026 | US Digital Advertising Forecast: Hitting $413 Billion in 2026 | Share
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The media buying teams at major American agencies began revising their 2026 planning assumptions in late 2024, and the direction of those revisions was consistent across the industry: upward. The United States ... |
| 08.03.2026 | AdTech Market Concentration: Why Three Companies Control 56% of Global Ad Revenue | Share
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Digital advertising has produced one of the most concentrated market structures in the history of media. Three companies, Alphabet (Google’s parent), Meta, and Amazon, collectively captured approximately 56 per... |
| 10.05.2024 | Cameron Miille Appointed Chief Revenue Officer of Publica by IAS | Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Cameron “Cam” Miille as Chief Revenue Officer of Publica by IAS. Miille will lead the global Publica by IAS ... |
| 01.05.2017 | Five 'Advanced TV' Takeaways From NAB 2017 Convention | LAS VEGAS, NV - APRIL 25: NAB President and CEO Gordon Smith during the 2017 NAB Show at the Las... [+] Vegas Convention Center on April 25, 2017 in Las Vegas, Nevada. The NAB Show is the trade show of the National Association of Broadcaste... |
| 16.05.2016 | Comcast-Owned FreeWheel Acquires StickyADS.tv | FreeWheel, a provider of premium video ad management solutions for large media and entertainment companies, acquired StickyADS.tv, a Paris, France-based video supply-side platform (SSP), that offers premium publishers software to build, run... |
| 14.05.2016 | M&A roundup - week ending 5/14/16 | Indiegogo acquired Celery; Salesforce bought Implisit; Upserve purchased Breadcrumb from Groupon
Crowdfunding platform Indiegogo acquired Celery, a provider of tools for crowdfunders. No financial terms of the deal were disclosed.
Celery wi... |
| 06.07.2015 | Hulu’s Living Room Viewing On The Rise As PC Viewing Declines | While the rise of standalone streaming services has been fueled, in part, by increased connection speeds combined with the ubiquity of smart mobile devices, video consumption is still often taking place in the living room. And in the case o... |
| 26.03.2014 | The ‘European FreeWheel’ Videoplaza Claims 50% Of Europe’s Broadcasters | Earlier this month FreeWheel, which had become the go-to ad-serving platform for many TV networks that stream their content online, was acquired by Comcast for an amount in the region of $320 million. In a similar vein Adobe acquired a simi... |
| 01.03.2014 | Comcast Is Acquiring Video Ad Company FreeWheel For $320 Million | Over the years, FreeWheel has become the go-to ad-serving platform for many TV networks that stream their content online. And it’s about to become part of one of the biggest distributors of content online and off.
That’s because FreeWheel i... |
| 27.10.2013 | How video can help businesses drive engagement and revenue on mobile | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
This is a guest post by Ujjal Kohli, the CEO of R... |
| 30.04.2013 | AOL’s Video Hat Trick: A Slate Of Original Content, Be On Creative Studio, And A Deal With FreeWheel + Mediaocean For Multiscreen Ad Buys | Online video is booming, and today AOL (owner of TechCrunch) unveiled three new initiatives that spell out how it plans to tackle it: 15 original, unscripted shows; a new creative studio, Be On, to create branded videos; and a deal with Fre... |
| 12.02.2013 | More people watching video on iOS devices than Android | Android might be the smartphone leader, but 60% of video views are taking place on iOS
Update: a company spokesperson tells me that because the report is meant to highlight content consumption shifts for advertisers, so it doesn't take non-... |
| 12.02.2013 | Apple Continues To Dominate Mobile Video Viewing, With 60% Occurring On iOS Vs. 32% On Android, Report Says | A new study from video monetization company FreeWheel today reveals that the mobile video market grew from 2 percent in 2011, to 12 percent of overall online videos watched in 2012. That’s a huge increase, and the main benefactor of that ju... |
| 31.01.2013 | Satellite TV Provider DirecTV Makes Strategic Investment In Video Ad Startup FreeWheel | Video ad company FreeWheel is announcing this morning a big new client, which is also making a strategic investment in the firm. Satellite TV provider DirecTV has chosen the startup to improve monetization on new digital platforms, and has ... |
| 26.04.2010 | Video Ad Startup FreeWheel Raises $16.8M From Turner, Disney And Others | Video advertising company FreeWheel has raised $16.8 million in funding from Disney’s Steamboat Ventures, and existing investors, including Turner Broadcasting System, Battery Ventures, and Foundation Capital. This brings the company’s tota... |
| 26.04.2010 | FreeWheel Closes $16.8M Funding | FreeWheel, a San Mateo, CA-based video monetization technology company, has closed a $16.8m strategic institutional funding.
New investor Steamboat Ventures, a venture capital firm affiliated with The Walt Disney Company, joined existing in... |
| 26.04.2010 | FreeWheel lands $16.8M for online video ads from Disney and others | FreeWheel, a startup that focuses on online video advertisements, announced today that it has raised $16.8 million in strategic institutional funding.
The company’s Monetization Rights Management product lets content owners and distributors... |
| 26.04.2010 | FreeWheel lands $16.8M for online video ads from Disney and others | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
FreeWheel, a startup that focuses on online video... |
| 26.04.2010 | FreeWheel raises $16.8 million | San Mateo-based startup sees significant round from Steamboat Ventures, Turner and others FreeWheel, a video ad firm, announced it has closed $16.8 million in funding. Disney's Steamboat Ventures, Turner Broadcasting System, Battery Venture... |
| 07.02.2010 | How To Make Money In Online Video | Editor’s note: This is the fourth in a series of posts by guest writer Ashkan Karbasfrooshan.Previously, he wrote about the State of Online Video, 12 Surprising Things Holding Back Online Video Advertising, and Context is King: How Videos A... |
| 12.11.2009 | How the Internet is changing TV | NewTeeVee Live: Emerging players in the online video space share what they're working on
Online video consumption is growing rapidly. But when will it overtake traditional television consumption? Over at GigaOm's NewTeeVee Live conference i... |
| 28.07.2009 | Blip.tv Partners with YouTube, Verizon, Tivo, and Others; Launches All-New Dashboard | New York based video startup, blip.tv made a series of partnership announcements this morning at a live press conference held in the company’s offices. Today, blip.tv is expanding their distribution network thanks to new partnerships with Y... |
| 28.07.2009 | Blip.tv Lands A Big Distribution Deal With YouTube And Others; Redesigns Dashboard | Mike Hudack, the founder of Blip.tv, just landed a major set of deals to expand the distribution of his Web video network. The biggest deal is with YouTube, which for the first time will allow Blip.tv to place its own ads in the YouTube pla... |
| 30.04.2009 | Freewheel nabs $12M for online video advertising | FreeWheel, an online video advertising platform that helps broker revenue-share deals between content providers, distributors and publishers, has closed $12 million in a third round of funding provided by Foundation Capital and Battery Vent... |
