Fruitful is a financial wellness platform that provides radically customer-aligned banking with expert financial guidance, 24/7 customer service, and powerful personal finance tools. Fruitful provides these services for a transparent, affordable subscription fee rather than operating off of opaque spread lending, hidden account fees, and product cross-selling. By combining this revenue model with best-in-class service and expert guidance from real people, Fruitful is reimagining consumer banking with an unwavering focus on helping its members access greater financial understanding and a more secure financial future.
Location: United States, New York
Employees: 11-50
Total raised: $58M
Founded date: 2021
Investors 2
| Date | Name | Website |
| - | LeFrak | lefrak.com |
| 10.06.2022 | Lux Capita... | luxcapital... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 08.06.2022 | Seed | $33M | - |
| 08.06.2022 | Series A | $25M | 8VC |
Mentions in press and media 4
| Date | Title | Description |
| 10.06.2022 | Porsche is testing out a new venture strategy. Here’s how it works | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. German luxury car manufacturer Porsche, which Volkswagen is prepping to spin off and take public,... |
| 09.06.2022 | Fruitful Raises $33M in Seed and Series A Funding | Fruitful, a New York City-based financial wellness membership platform, raised $33M in seed and Series A funding. The round was led by Emigrant Bank and 8VC with participation from Lux Capital, Founders Fund, and Elad Gil, along with the fo... |
| 08.06.2022 | Fruitful springs out of stealth with $43M on a mission to make expert financial guidance more accessible to Americans | Fruitful, the world’s first financial wellness membership, today announced $43 million in pre-launch capital anchored by an $8 million seed round led by Emigrant Bank, one of America’s largest privately held banks, and a $25 million Series ... |
| 08.06.2022 | Fruitful emerges from stealth with $33M in funding and an app that aims to fuel healthy financial habits | As inflation continues to grow persistently higher, millions of Americans are struggling financially. With that struggle comes a whole lot of financial stress. Fruitful is a startup that wants to provide access to financial planning to the ... |