| Date | Title | Description |
| 09.09.2026 | Burnham bounce? Business confidence tells a different story | Labour may be improving in the polls under Andy Burnham, but overall support for the party is still very low. Economic confidence tells a similar story, says Paul Ormerod
Both in the opinion polls and in local authority by-elections, there ... |
| 21.08.2026 | Consumer confidence extends upward streak in boost to Burnham and Healey | Consumer confidence rose for the fourth straight month in August in a sign that Brits are buying into the government’s push to tackle the cost of living, a leading survey has suggested.
GfK’s consumer confidence index rose to -14 this month... |
| 21.08.2026 | As it happened: FTSE 100 climbs as markets digest Bessent buyback | Welcome back to the City AM liveblog.
The FTSE 100 has closed 0.6 per cent higher after fresh research showed consumer confidence has risen to its highest level in nearly two years.
The GfK consumer confidence index – which polls households... |
| 22.05.2026 | Puig plunges after Estée Lauder tie-up talks terminated; European stocks rise | LONDON — Shares listed in Europe moved higher on Friday, with the U.S.-Iran war and economic data in focus.
The pan-European Stoxx 600 finished the day 0.8% higher, with all major bourses and most regional sectors closing in the green.
Euro... |
| 22.05.2026 | Retail sales plummet as Iran war hits consumer confidence | Retail sales plummeted by 1.3 per cent in April, as Brits cut back on spending amid increasing pressure from the war in Iran.
The huge fall in retail sales volumes in April was the largest since May last year and defied economists’ forecast... |
| 24.04.2026 | Российские экосистемы резко перестали расти — все на всё подписались? | Российский рынок экосистемных подписок вошел в фазу замедления. В 2025 году крупнейшие игроки резко снизили темпы прироста аудитории, хотя спрос на цифровые сервисы сохраняется. Причинами участники рынка называют насыщение сегмента, рост це... |
| 27.03.2026 | ‘All bets are off’: European borrowing costs hit 15-year highs as investors brace for rate hikes | Bonds issued by various European countries continued to sell off on Friday, deepening a rout that has been near-continuous since the U.S.-Iran war began.
French and German 10-year bond yields hit their highest since 2011 this week, while bo... |
| 25.03.2026 | Has YouGov been barraged by Farage? | Nigel Farage has never been shy in locking horns with big business.
Just ask Dame Alison Rose, whose stint at Natwest came to a sharp halt after a row with Farage over a debanking. The British banker resigned after Natwest admitted to “seri... |
| 16.03.2026 | Chinese robot vacuums sweep Southeast Asia | A technician works on a robot vacuum cleaner assembly line at a workshop of Roborock in Huizhou, Guangdong province, on Oct 10. DENG HUA/XINHUA
Chinese robot vacuum makers are actively expanding their footprint in Asia, with Southeast Asia ... |
| 27.02.2026 | Consumer confidence slips in latest setback for Labour | Consumer confidence slipped slightly in February despite hopes of a turnaround, adding to fears the UK economy could slump this year.
A closely-monitored survey conducted by the research firm GfK said consumer confidence dropped by three po... |
| 26.02.2026 | В 2025 году рынок игровых консолей в России упал на 13,8% | В 2025 году российский рынок игровых консолей сократился в денежном выражении, несмотря на рост продаж в штуках. По данным сети «М.Видео» и исследовательской компании «ГФК‑Русь», объём рынка составил 27,3 млрд рублей — на 13,8% меньше, чем ... |
| 25.02.2026 | Продажи Wi-Fi-роутеров в России достигли рекордных значений | В 2025 году в России продали около 10 млн Wi‑Fi‑роутеров и устройств со схожим функционалом, включая репитеры, усиливающие сигнал интернета. Об этом сообщили в «М.Видео» со ссылкой на данные ICMR («ГФК‑Русь»). Показатель стал рекордным как ... |
| 23.01.2026 | Consumer confidence has been negative for 10 years | Consumer confidence inched up slightly this month despite remaining in negative territory, a leading survey has indicated, indicating a degree of “resilience” despite a decade of consumer pessimism.
The overall index score on GfK’s closely ... |
| 19.12.2025 | European stocks end on record high; Puma shares shed 3% after Nike earnings rattle markets | European shares moved higher on Friday with the region’s benchmark hitting a fresh high as investors digested a swathe of interest rate decisions.
The pan-European Stoxx 600 was preliminarily up over 0.4% at the closing bell in London, as t... |
| 13.12.2025 | Next eyes Russell & Bromley deal | The high street giant Next is reportedly considering making an offer to invest in Russell & Bromley, the shoe retailer that said it was looking for a fresh cash injection.
It has been reported that the FTSE 100 company is among several ... |
| 25.11.2025 | Pepkor tightens its grip on South Africa’s prepaid phone market | JSE-listed discount retailer Pepkor Holdings’ lead as the distributor of the most prepaid handsets sold in South Africa continues to expand.
In the company’s report for the year ended 30 September, released on Tuesday, Pepkor reported a 17%... |
| 22.11.2025 | Reeves delays Shein import clampdown to 2029 | Rachel Reeves will wait four years before scrapping a controversial tax break that benefits low-cost foreign retailers such as Shein and Temu, hitting British high street chains who had pushed for immediate action in next week’s Budget.
The... |
| 21.11.2025 | Consumer confidence is ‘bleak’ ahead of Budget | Consumer confidence has cratered ahead of the Budget according to a leading survey closely monitored by policymakers at the Treasury and Bank of England.
The GfK consumer confidence barometer has shown the overall index falling to -19 in No... |
| 20.11.2025 | Mr Price’s telecoms bet is paying off | Retailer Mr Price Group’s venture into telecommunications – which comprises mobile phone and accessory sales as well as the Mr Price Mobile MVNO offering – is paying off, with double-digit growth reported for the 26 weeks to end-September 2... |
| 12.11.2025 | CNBC’s UK Exchange newsletter: Rightmove’s AI gamble is a cautionary tale for UK investors | Rightmove’s stock price correction clipped nearly £634 million ($833.4 million) from its market valuation.
The company’s plan to increase its investments in AI raises questions over how British companies may or may not be rewarded by bets o... |
| 24.10.2025 | Consumer confidence remains downbeat amid Budget wariness | A small lift in consumer confidence over October has failed to take a leading index into positive territory amid fears that the upcoming Budget could damage personal finances.
Labour has made boosting living standards a central mission in g... |
| 24.10.2025 | Retail sales hit highest since 2022 in surprise boost for economy | Retail sales jumped to their highest level since 2022 in September, boosted by sunny weather that drove a surge in demand for clothing.
Fresh figures from the Office for National Statistics (ONS) showed retail sales were 0.9 per cent higher... |
| 19.09.2025 | Consumer confidence drops ahead of Budget | Brits’ confidence has fallen as nerves grow over the possibility tax rises in the upcoming November Budget.
GfK’s Consumer Confidence Index decreased by two points to -19 in September, with all measures down in comparison to last month.
“Th... |
| 08.09.2025 | From Cost to Competitive Edge Our journey to going green | With the ongoing cost of living crisis, the increasing conflict in the Middle East, and the general uncertainty that meets the world in 2025, it's no surprise that sustainability as a fashionable buzzword has slightly lost its impact. Howev... |
| 22.08.2025 | Consumer confidence weak but rate cuts offer some reprieve | The Bank of England’s fleet of interest rate cuts have helped lift consumer confidence in personal finance, a leading survey has suggested, but the prospect of high inflation has left sentiment vulnerable.
Bank officials are closely monitor... |
| 21.08.2025 | Fazer strengthens its position in Germany – Samu Haber becomes brand ambassador for Fazer Aito oat drinks | Fazer strengthens its position in Germany – Samu Haber becomes brand ambassador for Fazer Aito oat drinks
Thu, Aug 21, 2025 09:02 CET Report this content
Fazer is strengthening its position in Europe’s largest plant-based product market by ... |
| 19.08.2025 | TV Maker Konka Still Faces Profit Challenge After Takeover by China Resources | (Yicai) Aug. 19 -- Even though China Resources, one of China’s biggest state-owned conglomerates, took control of Konka Group last month, industry insiders caution that even with deep-pocketed backing, the struggling television maker’s road... |
| 13.08.2025 | Shoe Zone shares booted as Labour’s budget tax raid weighs | Footwear retailer Shoe Zone has slashed its profit target in half for the full-year citing an overhang from Rachel Reeves’ 2024 Autumn Budget.
The London-listed firm said in a trading update on Wednesday it expects pre-tax profit for the fi... |
| 12.08.2025 | Why business confidence is all over the place | Kemi Badenoch looked aghast but Keir Starmer was defiant. Business confidence was at a nine-year high, the prime minister declared in the House of Commons in mid-July. The Conservative Party leader was not having any of it. Neither were man... |
| 09.08.2025 | From lipsticks and Labubu dolls to concerts, the ‘treatonomics’ trend is booming in uncertain times | Spending on mood-boosting products and experiences is proving resilient as consumers seek a morale boost in hard and uncertain times.
From the ‘Lipstick Effect’ to ‘Treatonomics,’ consumers are looking to reward themselves as life’s traditi... |
| 07.08.2025 | NielsenIQ Acquires Mtrix to Boost LATAM Supply Insights | NielsenIQ (NIQ) a leading consumer intelligence, company, today announced the acquisition of Mtrix, a leading Brazilian SaaS company that delivers end-to-end visibility across the indirect distribution supply chain. This is the latest of ni... |
| 06.08.2025 | VCI Global Appoints Dr. Chan as Chief AI & Data Officer to Accelerate Enterprise Strategy | Strategic Hire to Accelerate the Company’s Deployment of AI and Data Solutions for Enterprise and Government Sectors
VCI Global Limited announced the appointment of Dr. Chan Wai Mun as Chief AI & Data Officer. This strategic hire reinfo... |
| 25.07.2025 | Consumer confidence dips in July ahead of possible autumn tax rises | Brits’ confidence ticked down in July despite sunny weather, with caution building ahead of possible tax rises in the government’s autumn Budget.
Sentiment dipped by one point to -19 in July, according to GfK’s Consumer Confidence Index.
Th... |
| 23.07.2025 | Global TV Shipment Ranking of TCLE (01070.HK) Maintains Top Two in 1H 2025 | Shipment of Mini LED TV Surges by 176.1% YoY
HONG KONG, July 23, 2025 /PRNewswire/ -- TCL Electronics Holdings Limited ("TCL Electronics" or the "Company", 01070.HK) today announced its global shipment data for the first... |
| 08.07.2025 | IFS appoints Kriti Sharma as CEO of Nexus Black and expands AI leadership team to accelerate Industrial and Agentic AI innovation | Strategic appointments strengthen IFS’s leadership in Industrial AI and fast-track the delivery of contextual, agentic solutions for complex industries
IFS, the leading provider of enterprise cloud and Industrial AI software, announced the ... |
| 08.07.2025 | IFS appoints Kriti Sharma as CEO of Nexus Black and expands AI leadership team to accelerate Industrial and Agentic AI innovation | Strategic appointments strengthen IFS's leadership in Industrial AI and fast-track the delivery of contextual, agentic solutions for complex industries
LONDON, July 8, 2025 /PRNewswire/ -- IFS, the leading provider of enterprise cloud and I... |
| 23.05.2025 | Consumer confidence improves in early sign that ‘the worst has passed’ | Three major measures of consumer confidence all found an improvement in Brits’ economic sentiment in May, promoted by easing trade tensions and a cut in interest rates.
GfK’s long-running Consumer Confidence Index increased by three points ... |
| 06.05.2025 | Cybersecurity and Retail Resilience: A Tale of Two Industries | In a world where technology reigns supreme, the stakes are high. The Crown Prosecution Service (CPS) and retail giant Next are navigating a treacherous landscape filled with data breaches and economic uncertainty. Each faces its own set of ... |
| 03.05.2025 | Next set to reveal profit increases amidst tariff uncertainty | Next is expected to post rising profits next week despite a string of costs increases hitting retailers and broader concerns about UK consumer confidence.
The retail giant will reveal its first quarter results on May 8, hot on the heels of ... |
| 25.04.2025 | Retail Resilience and Rising Crime: A Dual Challenge for the UK Market | The UK retail landscape is a battleground. On one side, sales are surging, buoyed by favorable weather and rising incomes. On the other, crime is spiraling, with shoplifting becoming a pervasive threat. These two narratives are intertwined,... |
| 25.04.2025 | The Tug-of-War: UK Retail Amidst Global Trade Turmoil | The UK retail landscape is a battlefield. On one side, a surge in sales. On the other, a looming trade war. The clash of these forces shapes consumer confidence and spending habits. In March 2025, retail sales rose unexpectedly by 0.4%. Thi... |
| 25.04.2025 | UK retail sales surge at the fastest rate in four years | Retail sales unexpectedly rose in March as shoppers were boosted by good weather, according to new data.
Retail sales volumes rose by 0.4 per cent in March 2025, following 0.7 per cent rise in February, according to the Office for National ... |
| 25.04.2025 | Consumer confidence drops as inflation fears mount | Brits’ confidence about their own finances, as well as those of the Treasury, has dipped as geopolitical uncertainty mounts.
GfK’s long-running confidence index dropped by four points to -23 in April, driven by an eight-point drop in how Br... |
| 09.04.2025 | NIQ Launches Advanced Global Distribution Intelligence on gfknewron® | NielsenIQ (NIQ), a leading market intelligence company, announced the global launch of gfknewron® Supply Chain on its state-of-the-art gfknewron® platform. For the first time, an intuitive, always-on AI-enabled platform will offer global di... |
| 03.04.2025 | Power Struggles and Economic Confidence: The Dual Crises Facing the UK | In the heart of London, Heathrow Airport faced a crisis that echoed through the skies. A power outage, triggered by a fire at a nearby substation, grounded flights and stranded thousands. This incident, which unfolded on March 21, 2025, was... |
| 29.03.2025 | A low-spend way Labour can actually increase GDP? Boost morale! | Consumer confidence has become a casual predictor of GDP. Labour can use this to their advantage, writes JL Partners senior data scientist Callum Hunter
Recent JL Partners polling reveals a troubling economic outlook: 43 per cent of voters ... |
| 30.01.2025 | HRTech Zelt raises €5.7 million to fix people operations “once and for all” | Zelt, a London-based all-in-one Human Capital Management (HCM) software, has today announced it has successfully raised a €5.7 million funding round to expand to new locations and add improved features to support customers.
The round was le... |
| 14.01.2025 | Insights from V-Label and YouGov Reveal Rapid Growth of Plant-Based Purchases in Germany | The V-Label strengthens the analysis of plant-based consumption in Germany. Since late 2024, YouGov‘s Consumer & Shopper Intelligence Shopper Panel (formerly Consumer Panel Services, part of the GfK Group until 2023) has incorporated al... |
| 19.12.2024 | NielsenIQ appoints Joe Ellis as new Managing Director for India business | NielsenIQ on Thursday announced the appointment of Joe Ellis as the new Managing Director for its India business. This development follows a year after NIQ and GfK merged to form the world’s leading consumer intelligence firm, with signific... |
| 19.12.2024 | NielsenIQ Appoints Joe Ellis as Managing Director for India | Mumbai, Maharashtra, India
NielsenIQ (NIQ) has announced the appointment of Joe Ellis as the new Managing Director for its India business. This announcement follows a year after NIQ and GfK merged to form the world’s largest consumer intell... |
| 09.10.2024 | AI increasingly shapes global consumer purchasing trends | NielsenIQ's latest report indicates that artificial intelligence is playing a growing role in consumer purchasing decisions globally.
The Mid-Year Consumer Outlook: Guide to 2025, released by NielsenIQ, reveals that approximately 40% of con... |
| 18.09.2024 | The Sound of Innovation: How AI is Reshaping Consumer Insights and Audio Markets | In the fast-paced world of consumer goods, innovation is the lifeblood that keeps companies relevant. Two recent developments highlight this truth: the unveiling of groundbreaking AI tools by NielsenIQ (NIQ) and the booming audio device mar... |
| 18.09.2024 | NIQ Unveils New AI Tools for CPG at 2024 FastCompany Innovation Festival | Introduces the world’s first CPG large language model and BASES AI, a tool using real consumer-permissioned data to create synthetic panels for concept testing
New language model boasts 7x the automation of public models, identifying, organ... |
| 12.09.2024 | Audio device segment in offline retail hits ₹5000 cr: Gfk | The overall audio devices market in offline retail hit ₹5000 crore during the July, 2023- June, 2024 period led by robust growth in the personal audio segment, as per the latest report released by Gfk. The research firm said this indicates ... |
| 21.08.2024 | Hear How Society is Reaching “Tipping Point” and Eating Less Meat is Becoming Normalised at This Event | Attendees at this year’s New Food Conference will hear how “a societal tipping point” is approaching, as eating less meat becomes normalised.
Among the key speakers is Professor Armando Perez-Cueto of Umeå University in Sweden which last mo... |
| 30.07.2024 | Microbes and Metrics: The New Frontiers of Sustainability and Data Integrity | In a world teetering on the brink of ecological collapse, the smallest life forms may hold the key to our survival. Microbiomes, those invisible heroes of the natural world, are stepping into the spotlight. Companies like bitBiome are harne... |
| 25.07.2024 | NIQ Releases 2023 Environment, Social and Governance Progress Report | NielsenIQ (NIQ), the world’s leading consumer intelligence company, has released its second Environmental, Social and Governance (ESG) Progress Report detailing the Company’s ESG priorities, how it embeds inclusive, sustainable principles i... |
| 04.07.2024 | 50+ источников с исследованиями и статистикой для фактчекинга | Привет! Это админ канала про редактуру Плохое/хорошее. Хочу поделиться подборкой сайтов с самыми разными данными. Автору они помогут собрать «мясо» для своей статьи и сделать её убедительной, редактору — проверить факты в чужих публикациях.... |
| 25.06.2024 | Here's an Easy Way to Get Serious About Your Company's Sustainability Goals Neste is helping businesses reduce greenhouse gas emissions by providing a credible and transparent solution for reducing tr... | Our collective impact on the environment is top-of-mind for customers all over the world. It doesn't stop at buying more sustainable products—they increasingly want the companies they buy from to commit to reducing their carbon footprints.
... |
| 25.04.2024 | Czech Retailers Pledge to Make Plant-Based Alternatives More Accessible | At the New Food Forum conference held in Prague on April 18, retailers such as Tesco Czech Republic announced plans to make more plant-based alternatives available at affordable prices.
The news comes as Czech consumers become increasingly ... |
| 23.04.2024 | Top 10 Market Research Companies – 2024 | Share
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As someone seeking to grow or establish your business in an ever-competitive market, you’d understand the importance of having accurate, reliable, and up-to-date market information at your fingertips. This is w... |
| 17.04.2024 | South African smartphone buyers say ‘howzit China’ | Chinese smartphone brands are meeting growing success in South Africa’s smartphone market, capturing market share and outperforming the growth of bigger players – albeit from a low base.
The smartphone market in South Africa saw growth of j... |
| 14.03.2024 | Источники для анализа данных — огромная подборка для количественного и качественного анализа | Большой список ресурсов, которые помогут собрать данные для аналитики, количественного и качественного анализа. Пригодится для построения стратегии, планирования проектов или запуска продуктов, при проведении SWOT-анализа и много где ещё
Ис... |
| 01.02.2024 | Can Innovative Market Research Drive Fashion and Retail Industry Transformation? | Key Takeaways:
GfK is a Germany-based market research institute focusing on predictive insights and recommendations for various business sectors including consulting, fashion, retail, and more.
The startup’s unique blend of proprietary and ... |
| 14.09.2023 | Revel, the car subscription startup from Spain, raises $123M to take its business up a gear | The market for car sales has been on rocky ground in the last several years as consumers, facing tougher economic conditions, get presented with an ever-larger range of alternatives, from ride-hailing apps and multimodal alternatives throug... |
| 08.08.2023 | Meta & GfK Partner to Provide Brand Lift Campaign Measurement Solutions | Campaign Amplifier gives marketers a richer understanding of advertising effectiveness on Meta social media platforms NEW YORK, NY, UNITED STATES, August 8, 2023/EINPresswire.com/ -- At a time when marketers are feeling increasing pressure ... |
| 29.05.2023 | Как найти сотрудников в дискаунтер на короткие смены? | Кейс сервиса MyGig и желтого продуктового дискаунтера
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4 Каких результатов удалось достичь дискаунтеру в найме сотрудников вместе с MyGig?
Платформа MyGig помогла желтому дискаунтеру оптимизировать процесс подбора пе... |
| 26.04.2023 | First Mover Asia: Bitcoin Breaks Its Losing Streak in Late Tuesday Rally | Good morning. Here’s what’s happening:
Prices: A late surge returned bitcoin to its previous perch above $28K. Ether also rallied.
Insights: Is crypto on the mend? What will happen on the regulatory front? CoinDesk's annual Consensus confer... |
| 12.04.2023 | Insights leader Coen joins GfK Commercial team with expertise in driving growth for global brands | Jeremy Coen
Has guided engagements with Fortune 500 clients in CPG, QSR NEW YORK, NY, UNITED STATES, April 12, 2023/EINPresswire.com/ -- GfK continues to grow its Commercial team in the US, with veteran account leader Jeremy Coen joining as... |
| 27.03.2023 | GfK continues to strengthen West Coast presence with return of Sims in Marketing Effectiveness role | Kelly Sims
Joins growing California contingent with focus on tech, digital media, automotive, and other verticals NEW YORK, NY, UNITED STATES, March 27, 2023/EINPresswire.com/ -- Kelly Sims – a senior consumer researcher and consultant with... |
| 22.03.2023 | Бьюти-ритейл: тренды, которые не развиты в России | Привет, это Antro. Мы разобрали сотни исследований и статистики о бьюти-сфере в eCommerce. В статье собрали популярные практики из США, Европы и Азии, которые пока не так развиты в СНГ. Рассказываем, что можно внедрить в бизнесе, чтобы стат... |
| 21.03.2023 | Over 50% of US consumers cannot name a brand that is making a difference when it comes to environment, diversity – GfK | Table 2 -- Purpose Impact Monitor
Table 1 -- Purpose Impact Monitor
Table 3 -- Purpose Impact Monitor
New research points to opportunity for stronger brand differentiation around purpose-driven marketing NEW YORK, NY, UNITED STATES, March 2... |
| 20.03.2023 | Device that would turn consumers into EV energy distributors wins GfK’s 2023 NextGen Data Science Competition | A team from CUNY's College of Staten Island won GfK's 2023 NextGen Data Science Hackathon Competition. From left: Ortega, Babad, Costello
Team from CUNY’s College of Staten Island claims $5,000 grand prize, presentation at Insights Associat... |
| 16.03.2023 | 60% of consumers planning to get a new car say affordability is impacting their purchase decision – GfK | Affordability trends -- Chart 1
Affordability trends -- Chart 2
Affordability trends -- Table 1
47% of those affected plan to postpone buying for over 1 year NEW YORK, NY, UNITED STATES, March 16, 2023 /EINPresswire.com/ -- With the average... |
| 09.01.2023 | GfK US Tires team expands category management practice with hiring of Goodyear veteran | Miguel Quiros
Quiros will help manufacturer clients leverage GfK POS data for smarter, consumer-relevant strategy decisions NEW YORK, NY, UNITED STATES, January 9, 2023 /EINPresswire.com/ -- Tire makers and sellers know, more than ever, tha... |
| 05.01.2023 | Status, self-image top the list of reasons for intending to buy an all-electric vehicle – GfK report | Status and self-image are the top reasons for intending to buy an EV
Environmental concern is a minor factor in driving purchase intention NEW YORK, NY, UNITED STATES, January 5, 2023 /EINPresswire.com/ -- While the carbon footprints of ele... |
| 21.12.2022 | First Mover Asia: BitDAO’s $100M Token Buyback Plan Gets Mixed Reviews
Important events. | Good morning. Here’s what’s happening:
Prices: As the end of the year approaches, there's growing speculation that more digital-asset investors might eschew altcoins in favor of major currencies like bitcoin and ether, rotating toward a def... |
| 06.12.2022 | Consumer Health: Areas of Opportunity | In a market full of bears, we are bulls when it comes to consumer health companies. In our last piece, we made the bold claim that a consumer health tech company will become the biggest company in the world. In this piece, we will dive more... |
| 11.11.2022 | Using Data to Find Opportunities, Not Excuses: Gfk Shows the Way | Surging inflation, increased competition, global recession challenges and shifts in consumer behavior post COVID-19 are putting increasing pressure on businesses across the ANZ region to remain competitive. At the same time, marketers, sale... |
| 07.11.2022 | GfK taps Monro, Discount Tire veteran as Account Director for POS Tires team | Wright has held key category management, product development roles during 15 years in the industry NEW YORK, NY, UNITED STATES, November 7, 2022 /EINPresswire.com/ -- The latest addition to GfK’s tire industry research team brings a wealth ... |
| 19.10.2022 | Baby Boomers, Gen X more likely to notice, watch brand purpose ads – GfK study | Transformational ads have an edge in impact
Hook and hold of purpose ads are stronger with older generations
Younger generations are more likely to want to act on purpose ads
But purpose campaigns have deeper emotional, motivational effects... |
| 06.10.2022 | Chung joins GfK as West Coast lead for AutoMobility™, other key commercial businesses | Michael Chung
Has held strategic brand, digital roles in automotive, media/entertainment, technology, and financial services NEW YORK, UNITED STATES, October 6, 2022 /EINPresswire.com/ -- GfK is reinforcing its West Coast presence with the ... |
| 29.09.2022 | GfK Consumer Life taps Melnick to lead Commercial Account Development | Dave Melnick
Will bring gold-standard consumer trend insights to brands across industries NEW YORK, NY, UNITED STATES, September 29, 2022 /EINPresswire.com/ -- GfK Consumer Life – the global experts in leveraging consumer trends for strateg... |
| 08.09.2022 | Younger and upper-income car buyers are rethinking their need for a new vehicle – GfK AutoMobility research | Above-MSRP prices and economic uncertainty are driving key auto intenders to consider used options NEW YORK, NY, UNITED STATES, September 8, 2022 /EINPresswire.com/ -- For many drivers, buying or leasing a new vehicle every few years has be... |
| 10.08.2022 | New GfK study reveals minimal quality differences among sources of consumer research sample | Analysis compared 21 panels from three major providers; new quality-control regimen can reduce bias by 33% NEW YORK, NY, UNITED STATES, August 10, 2022 /EINPresswire.com/ -- In a radically disrupted consumer marketplace, understanding what ... |
| 08.08.2022 | Paying above MSRP leaves car buyers with strong negative feelings toward auto brands, dealerships -- GfK study | Chart 1
Chart 2
In GfK AutoMobility™ analysis, “above-list” purchasers are almost three times as likely to say they will not buy the same brand again NEW YORK, NY, UNITED STATES, August 8, 2022 /EINPresswire.com/ -- As the competition for n... |
| 29.06.2022 | Brand values fail to entice inflation-worried consumers | The news: Purpose-driven ads, such as Dove’s “Reverse Selfie” campaign and Chipotle’s ”Can a Burrito Change the World?”, underperform in comparison to other ads, per a March study by GfK and the Goodvertising Agency.
Traditional ads had an ... |
| 15.06.2022 | New GfK study shows purpose-driven ads fall short in gaining, holding attention -- pointing to need for new approaches | Table 1 -- brand purpose study
Table 2 -- brand purpose study
Table 3 -- brand purpose study
Collaboration with Goodvertising Agency reveals value of “transformational” campaigns – making consumers heroes NEW YORK, NEW YORK, UNITED STATES, ... |
| 12.05.2022 | Business Reporter: Intelligence-driven decision making and the ability to evolve | The key elements of a post-Covid growth strategy for the consumer technology and durables sector LONDON, UNITED KINGDOM, May 12, 2022 /EINPresswire.com/ -- In an article published on Business Reporter, GfK, a business intelligence provider ... |
| 03.05.2022 | System to predict needs of ecommerce shoppers wins GfK’s NextGen Data Science Hackathon | New Jersey Institute of Technology team developed predictive analyses to make online shopping more personalized NEW YORK, NY, UNITED STATES, May 3, 2022 /EINPresswire.com/ -- A team of four Computer Science majors from New Jersey Institute ... |
| 21.04.2022 | The Circular Economy Is Coming. Here Are Three Ways To Prepare | The circular economy will be a crucial component of the coming ‘net zero era.’ Forward-looking businesses should lay the groundwork now for the improved sustainability consumers demand, says Euan Davis, who leads Cognizant’s thought leaders... |
| 13.04.2022 | Four in ten US auto “intenders” who are delaying car purchases say they are planning to wait over 12 months | New GfK AutoMobility™ research shows women, non-luxury, and older intenders are ready to hold out the longest NEW YORK, NY, UNITED STATES, April 13, 2022 /EINPresswire.com/ -- As vehicle shortages continue to roil the auto market, dealers a... |
| 06.04.2022 | War in Ukraine is driving up European prices—and consumer concern | The news: As war in Ukraine persists, consumer concerns over inflation grow across Europe and the UK. Consumer confidence is at an all-time low, and will take a while for retailers to rebuild in European markets.
More on this: For the past ... |
| 29.03.2022 | GfK POS data reveals dramatic regional differences in US tire prices, sales trends | New weekly reporting shows Middle Atlantic led in 2021 unit and dollar growth NEW YORK, NY, UNITED STATES, March 29, 2022 /EINPresswire.com/ -- While inflation has been hitting almost every product category throughout the US, new reporting ... |
| 21.03.2022 | Insights Association joins GfK to promote data science, analytics with student hackathon | Undergraduate teams vie for $5,000 prize by developing shopper marketing innovations NEW YORK, NY, UNITED STATES, March 21, 2022 /EINPresswire.com/ -- GfK and the Insights Association (IA) have joined forces to promote the NextGen Data Scie... |
| 25.11.2021 | GK Software : 9M 2021 Interim Statement | Quarterly statement
January - September 2021
The Retail Innovators
Summary of consolidated results
2021/2020
30.9.2021 30.9.2020 31.12.2020 changes
in %
Turnover EUR K 95,741 85,251 117,560 12.3
Operating performance EUR K 95,741 85,649 118... |
| 21.10.2021 | GfK expands partnership with BrandTotal, empowering Mexican advertisers with rich data on competitive social advertising campaigns | MEXICO CITY (PRWEB) October 21, 2021
GfK – the leader in consumer and market intelligence and analytical and consulting services – today announced an expanded partnership with BrandTotal, the leading social competitive intelligence and bran... |
| 14.08.2021 | Как бесплатно провести исследование рынка в 2021 году: 48 авторитетных источников | Обязательно для маркетологов, руководителей и собственников. Подборка актуальных в 2021 году сервисов с информацией о том, куда движется ваш рынок.
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Больше года прошло с тех пор, как я написал материал... |
| 28.07.2021 | End-to-end Smart Home Development Platform RINGA Launched to Accelerate the Home Automation Market across Europe | LONDON and HONG KONG, July 28, 2021 /PRNewswire/ -- With sustained growth anticipated in the smart home market, global telecom operators, service providers, device makers and retail brands can now use RINGA, developed by China Mobile Intern... |
| 10.06.2020 | 50 источников статистики для принятия маркетинговых решений | BCG выяснили, что 7% компаний все еще находятся на самой ранней стадии развития аналитической культуры и практически не используют данные. В то же время маркетинг, основанный на данных, позволяет увеличить выручку до 20%.
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