GoTracksuit is a brand tracking software that helps companies measure, understand and communicate the value of their brand. The platform is user-friendly and allows companies to cut data in many ways to understand what is going on in the categories they play in. The company aims to create a world where brand marketers are elevated in their status and don’t need to spend so much time justifying themselves to skeptical stakeholders.
Location: New Zealand, Auckland
Employees: 51-200
Total raised: $50.5M
Founded date: 2021
Investors 3
| Date | Name | Website |
| 16.01.2025 | Designer F... | designerfu... |
| 09.09.2025 | Icehouse V... | icehouseve... |
| 23.02.2023 | Blackbird ... | blackbird.... |
Funding Rounds 3
| Date | Series | Amount | Investors |
| 20.06.2025 | Series B | $25M | - |
| 28.02.2024 | Series A | $20.5M | - |
| 21.02.2023 | Seed | $5M | - |
Mentions in press and media 17
| Date | Title | Description |
| 21.07.2026 | Tracksuit Acquires Hall to Bring AI Visibility Into Brand Tracking and Establishes Executive Team | the modern brand tracking platform used by consumer brands worldwide to measure and prove the impact of brand-building, today announced two milestones that mark its next stage of growth: the acquisition of Hall, a Sydney-based startup that ... |
| 21.06.2025 | Tracksuit's $25 Million Leap: A New Era in Brand Tracking | In the bustling heart of New York City, Tracksuit is making waves. The brand tracking platform recently secured $25 million in Series B funding. This significant investment, led by VMG Partners, signals a bold step forward for the company. ... |
| 20.06.2025 | Tracksuit: $25 Million Series B Closed For Scaling Brand Tracking Platform | Tracksuit, a modern and always-on brand tracking platform that helps marketers and agencies measure and communicate the value of brand-building, announced a $25 million Series B funding round. The round was led by commerce enablement and co... |
| 12.06.2025 | Tracksuit Runs with $25M Series B | NEW YORK, NY, Tracksuit, the modern, always-on brand tracking platform, announced a $25 million Series B funding round. >> Click here for more funding data on Tracksuit >> To export Tracksuit funding data to PDF and Excel, clic... |
| 11.06.2025 | Tracksuit Raises $25M in Series B Funding | Tracksuit, a NYC-based provider of a brand tracking platform, raised $25M in Series B funding The round was led by VMG Partners, with participation from existing backers Altos Ventures, Footwork, Blackbird, and Icehouse Ventures. The compan... |
| 25.03.2025 | The 2025 Sales & Marketing Chapter Meet Serge The line-up: Past events: | The Sales & Marketing Chapter is led by Movac Operating Partner, Serge van Dam. Serge spent 10 years in mobile banking and payments, principally as Chief Marketing Officer of M-Com, the world’s leading provider of mobile banking platfo... |
| 18.12.2024 | The Heartbeat of Startups: Why Connection is Key to Success | In the bustling world of startups, where ambition meets innovation, a paradox looms large. We are more connected than ever through technology, yet many teams feel isolated. This dissonance can be likened to a symphony where the musicians pl... |
| 17.12.2024 | Planning Your 2025 Strategy? Don't Make These 5 Critical Mistakes Avoiding these common pitfalls can increase the likelihood of your 2025 strategy succeeding. | A staggering 90% of organizations fail to execute their strategies successfully. Let that sink in — nine out of ten businesses struggle to turn their big plans into tangible results. Why does this happen? Imagine this scenario: you've craft... |
| 28.02.2024 | Brand Tracking Startup Tracksuit Secures $20.5M for US and UK Expansion | Tracksuit, a brand tracking startup, has closed a $20.5 million Series A funding round led by Altos Ventures and Footwork, with participation from industry veterans like Tim Brown and Lenny Rachitsky. The funding will fuel Tracksuit's expan... |
| 28.02.2024 | Tracksuit lands $20.5 million to help conquer US and UK markets | Tracksuit co-founders and co-CEOs Matt Herbert and Connor Archbold. Source: Supplied. article-article-body New Zealand startup Tracksuit has announced the closure of a $20.5 million Series A. The round was co-led by Silicon Valley-based fir... |
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