Our dream is a simple one: we believe in the best quality clothing at the best possible price. This isn't the current business model in fashion, so we're here to change that.
You deserve better.
We believe quality fabrics are the heart of any garment, this is why we won’t stop traveling the world until we find the very best. Our search has led us far and wide from the Andean mountains of Peru, past the flashing lights of Tokyo, to mesmerizing ancient cities of China and beyond.
Once our fabrics have been selected our in-house design team curates our collection of timeless wardrobe essentials. With a focus on the perfect fit and attention to the finer details, our wardrobe essentials are designed to last far beyond the season.
Our prices are the lowest you will find in respect to the fabric quality. How we achieve this is simple; we deal directly with fabric mills, cut out all middlemen, eliminate the burdensome costs of physical stores and instead ship directly from our warehouse in Hong Kong. Finally, we choose mark-up’s that are as low as we can manage.
You deserve better.
We believe quality fabrics are the heart of any garment, this is why we won’t stop traveling the world until we find the very best. Our search has led us far and wide from the Andean mountains of Peru, past the flashing lights of Tokyo, to mesmerizing ancient cities of China and beyond.
Once our fabrics have been selected our in-house design team curates our collection of timeless wardrobe essentials. With a focus on the perfect fit and attention to the finer details, our wardrobe essentials are designed to last far beyond the season.
Our prices are the lowest you will find in respect to the fabric quality. How we achieve this is simple; we deal directly with fabric mills, cut out all middlemen, eliminate the burdensome costs of physical stores and instead ship directly from our warehouse in Hong Kong. Finally, we choose mark-up’s that are as low as we can manage.
Location: China, Hong Kong, Kowloon
Employees: 11-50
Total raised: $15M
Founded date: 2014
Investors 4
| Date | Name | Website |
| - | 500 Startu... | 500.co |
| 12.11.2023 | Rocketship | rocketship... |
| - | Big Bloom ... | bigbloom.h... |
| - | Haitao Cap... | haitaocapi... |
Funding Rounds 3
| Date | Series | Amount | Investors |
| 03.10.2016 | Series A | $10M | - |
| 16.02.2016 | Seed | $3.5M | Golden Gat... |
| 21.07.2015 | - | $1.5M | - |
Mentions in press and media 10
| Date | Title | Description |
| 11.10.2016 | Aussie fashion retailer GRANA is raising a $10 million Series A round led by Alibaba | - |
| 06.10.2016 | Hong Kong Fashion Startup Grana Raises $10M in Series A Funding | Hong Kong fashion startup Grana has raised $10M in Series A funding. The round was led by Alibaba Group under The Hong Kong Entrepreneurs Fund with participation from existing investors Golden Gate Ventures and MindWorks Ventures. The compa... |
| 03.10.2016 | Online fashion retailer Grana raises $10M led by Alibaba’s entrepreneurship fund | Grana, a two-year-old online fashion retailer based in Hong Kong, has announced that it has raised $10 million in fresh funding led by Alibaba’s entrepreneurship fund. This is the startup’s Series A round, and it follows $6 million in previ... |
| 21.03.2016 | ServisHero gets $2.7M for on-demand tasks in SE Asia | On-demand platform akin to TaskRabbit and Handy secures "pre-Series A" round to expand ServisHero, a platform for finding and hiring local service providers in southeast Asia, announced this week that it has secured a $2.7 million... |
| 18.02.2016 | Hong Kong online clothes retailer Grana raises $3.5m funding led by GGV | Premium Hong Kong-based online clothing retailer Grana has raised $3.5 million in seed funding led by Golden Gate Ventures, (GGV) taking its total seed funding to $6 million. Continue reading this story with a subscription to DealStreetAsia... |
| 16.02.2016 | Daily funding roundup - February 16, 2016 | Seven Bridges announced $45M Series A; LiveAction raised $36M; Joi Scientific secured $5M funding Giphy, a service that acts like a hub for the short animated images, raised $55 million in funding. The round was led by Lightspeed Venture Pa... |
| 16.02.2016 | Grana Secures $3.5M in Seed Funding | Grana, a Hong Kong-based online clothing retailer, secured an additional $3.5m in seed funding. The round was led by Golden Gate Ventures, with participation from MindWorks Ventures and Bluebell Group. The company, which has raised $6m to d... |
| 22.07.2015 | Daily funding roundup - July 22, 2015 | Events.com has now raised a total of $17M; Darktrace landed $22.5M; Kinetic Social closed $17.5M Events.com has raised a new round of funding. The size of the round was undisclosed, but it was led by Arctaris and with participation from La ... |
| 21.07.2015 | GRANA, Which Makes Affordable Clothing In Premium Fabrics, Picks Up $1.5M | GRANA wants to fill closets all over the world with affordable, high-quality wardrobe staples in a rainbow of colors. The e-commerce startup just raised $1.5 million from investors including Golden Gate Ventures. Along with an earlier seed ... |
| 17.10.2014 | Australian online fashion startup cottons on to global market with $1.1 million seed funding round | Australian online fashion brand GRANA has just closed a $1.1 million seed financing round from Bluebell Group and a group of respected strategic and angel investors in Australia and Hong Kong. GRANA operates online only and deals directly w... |