The Grenade story is one of roll-your-sleeves-up hard work and a commitment to doing things better – in other words, the ‘Get Shit Done’ approach.
Founded in 2010 by Alan and Juliet Barratt, their mission was simple – to create memorable, functional and great tasting products that exceed label claims and go beyond the seen-it-all-before sports nutrition stereotypes. Today, Grenade’s Carb Killa is the UK’s best-selling protein bar.
Fuelling everyone from elite athletes and military personal to life athletes looking for healthier choices that don’t compromise on taste, Grenade exports to more than 85 countries and is headquartered in Solihull, West Midlands, UK.
Founded in 2010 by Alan and Juliet Barratt, their mission was simple – to create memorable, functional and great tasting products that exceed label claims and go beyond the seen-it-all-before sports nutrition stereotypes. Today, Grenade’s Carb Killa is the UK’s best-selling protein bar.
Fuelling everyone from elite athletes and military personal to life athletes looking for healthier choices that don’t compromise on taste, Grenade exports to more than 85 countries and is headquartered in Solihull, West Midlands, UK.
Location: United Kingdom, England, Solihull
Employees: 51-200
Founded date: 2009
Investors 1
| Date | Name | Website |
| - | Lion Capit... | lioncapita... |
Mentions in press and media 6
| Date | Title | Description |
| 25.08.2026 | Mondelēz brings UK protein bar Grenade to the US | Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Mondelēz International is dropping the UK-based sports nutrition brand Grenade in the U.S., the latest salvo in a protein bar wars. The snack... |
| 28.04.2026 | Neutonic: $6 Million Raised At $60 Million Valuation To Accelerate Global Retail Expansion | Neutonic, a functional drinks and supplements brand built around nootropics and cognitive performance, has raised $6 million at a $60 million valuation to accelerate expansion across the UK, United States, and new international markets. The... |
| 01.08.2025 | How Juliet Barratt Turned Career Doubts into a £200 Million Success Story Juliet Barratt didn't set out to become one of the UK's most recognisable entrepreneurs - she simply saw a gap, seized an oppo... | As the co-founder and former CMO of Grenade, a Solihill founded performance‑nutrition brand, she helped grow a household name from humble beginnings into a £200m powerhouse in the health and performance nutrition industry. With a sharp inst... |
| 20.06.2025 | The Race for Tech Unicorns: London’s Call to Action | London stands at a crossroads. The tech landscape is shifting, and the city must adapt or risk being left behind. The call for the next tech unicorn is loud and clear. The urgency is palpable. If the UK wants to foster a new wave of innovat... |
| 16.06.2025 | Grenade: We invented ‘good’ protein bars | It is difficult to walk around a supermarket without being screamed at by a collection of very similar labels on very different aisles: High-protein yogurt! Protein powder bread! All natural high-protein ketchup! As the final social-media-e... |
| 27.06.2024 | Capitalixe Shortlisted for Prestigious Allica Bank Great British Entrepreneur Awards 2024 | Lissele Pratt Capitalixe is thrilled to announce that Co-founder Lissele Pratt has been shortlisted for the Young Entrepreneur of the Year category on the 2024 Allica Bank Great British Entrepreneur Awards. The awards ceremony will take pla... |