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Location: China, Shanghai
Employees: 1-10
Phone: +54 11 3034-6057
Founded date: 2020
Investors 3
| Date | Name | Website |
| - | Trellis Ro... | trellisroa... |
| - | Mudcake | mudcake.co... |
| - | New Climat... | newclimate... |
Mentions in press and media 8
| Date | Title | Description |
| 30.09.2021 | HEROTEIN Partners With Mission Barns to Bring First Hybrid Cultivated / Plant-Based Meat Products to China | HEROTEIN, formerly HERO Protein, announces it has entered into a strategic partnership with Berkeley-based cell cultivated fat producer Mission Barns to launch hybrid cultivated meat/plant-based meat products. The company states its intenti... |
| 18.05.2021 | Former McDonald’s CMO Appointed as CEO Of HERO Protein as it Rebrands in China | After closing an $850K pre-seed funding round, plant-based meat company HERO Protein announces in a press release that Vicky Lee, former CMO of McDonald’s Taiwan, has joined as CEO with the remit of accelerating the company’s growth. Lee is... |
| 18.05.2021 | Plant-Based Startup Hero Protein Brings On Former McDonald’s CMO As New Chief To Accelerate China Growth | 3 Mins Read Shanghai-based food tech Hero Protein has announced Vicky Lee, former CMO of McDonald’s Taiwan, as its new CEO as the young startup looks to accelerate its growth in China. The company, which launched its products in January thi... |
| 10.02.2021 | “Plant-Based Meat is a Rising and Unstoppable Trend in China” – HERO Protein Closes Pre-Seed Round | Shanghai based alternative meat startup, HERO Protein, has closed a $850K pre-seed funding round, aiming to become the leading brand at the forefront of the plant-based revolution in China. Claiming to be the first domestic Chinese company ... |
| 09.02.2021 | Hero Protein: Shanghai Startup Closes US$850K Pre-Seed Round To Scale Plant-Based Meat | 1 1 Share 3 Mins Read Mainland China plant-based meat brand HERO Protein, which produces chicken, beef & fish analogues, has announced the closing of a US$850K pre-seed funding round that will be used to advance the company’s ongoing R&... |
| 02.12.2020 | New Plant-Based Developments in China as Vegan Market in Asia Continues to Soar | © Hero Protein Hero Protein is a Chinese alt-meat startup based in Shanghai. It is working on developing plant-based meat alternatives, starting with beef, chicken, and fish. Meanwhile, Chinese fast-food chain Dico, the third largest fast-f... |
| 02.12.2020 | New Plant-Based Developments in China as Vegan Market in Asia Continues to Soar | Hero Protein is a Chinese alt-meat startup based in Shanghai. It is working on developing plant-based meat alternatives, starting with beef, chicken, and fish. Meanwhile, Chinese fast-food chain Dico, the third largest fast-food enterprise ... |
| 20.11.2020 | Hero Protein: Shanghai’s New Plant-Based Meat & Seafood Startup Attracting China-Focused Investors | 3 1 4 Shares 3 Mins Read While China’s plant-based meat industry is still in its early days, there are a growing number of homegrown startups rising to develop alternative proteins that are tailored to the local market, and Hero Protein is ... |