HowGood
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HowGood

http://www.howgood.com/
Last activity: 15.09.2026
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Categories: AdTechChemicalsDataDatabaseE-commerceEnvironmentalMaterialsPlatformProductSocial
With more than 33,000 ingredients, chemicals, and materials assessed, HowGood SaaS and impact data offerings help leading brands, retailers and investors improve their environmental and social impact. Through in-depth, ingredient-level insights into factors ranging from greenhouse gas emissions to animal welfare to labor risk, HowGood data powers strategic decision-making for the sourcing, manufacturing, merchandising, and marketing of sustainable products.
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Website visits
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Mentions
56
Location: United States, New York, Town of Marbletown
Employees: 11-50
Total raised: $29.2M
Founded date: 2007

Investors 6

Funding Rounds 5

DateSeriesAmountInvestors
18.05.2022-$12.5M-
02.03.2021Series A$6.5MContour Ve...
06.03.2017Series A$4.2M-
17.09.2014-$2M-
-Series A$4M-

Mentions in press and media 56

DateTitleDescription
15.09.2026Mars zeroes in on gut health with startup partnershipsListen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Pringles and M&M's owner Mars is partnering with more than half a dozen startups focused on gut health and ingredient innovat...
02.07.2026From ‘cautiously optimistic’ to ‘hollow words,’ agrifood weighs in on the US regen ag executive orderBy now, plenty of agrifood industry folks have weighed in on the Advancing Regenerative Agriculture and Strengthening American Farm Resilience Executive Order, which President Trump signed last week. Building on the Make America Healthy Aga...
09.06.2026HowGood, Sweep partner to track carbon footprint of food, agriculture productsListen to the article 3 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Sustainability research and carbon accounting company HowGood is teaming up with ESG data intelligence platform Sweep to help foo...
25.03.2026Paulig publishes first product-level sustainability results to advance transparencyPaulig publishes first product-level sustainability results to advance transparency Wed, Mar 25, 2026 09:00 CET Report this content As Paulig celebrates 150 years of shaping food culture, the company continues exploring not just great taste...
01.05.2025Why HowGood thinks food industry climate goals will withstand Trump rollbackListen to the article 4 min This audio is auto-generated. Please let us know if you have feedback. As regulatory pressures around climate reporting shift under the Trump administration, a sustainability platform used by some of the largest ...
25.04.2025HowGood & Watershed re-envisioning agrifood sustainability reporting through new partnershipSustainability intelligence tracker HowGood said this week it will expand its partnership with enterprise sustainability platform Watershed to provide a “comprehensive sustainability reporting platform” to “any company with a significant fo...
27.09.2024Navigating the Data Maze: How Informatica and HowGood Are Reshaping Food SustainabilityThe food industry is a labyrinth of complexity. Tracking sustainability is like trying to find a needle in a haystack. Enter Informatica and HowGood, two companies on a mission to simplify this daunting task. Their recent partnership aims t...
27.09.2024Informatica teams with HowGood to boost food ESG performanceInformatica has announced a new partnership with HowGood, an independent research company renowned for its extensive database on food product sustainability. This collaboration aims to assist companies and food suppliers in making data-driv...
26.09.2024The Week in AgriFoodTech: Brazilian ag marketplace Cayena bags $55m, alt-materials firm Pact raises $12mWhile debate continues around use of the term “alt leather,” the products build around the concept keep rolling out. This week, two companies — Pact and Ecovative — raised funds to further their work in this area. Also bagging a capital rou...
25.09.2024HowGood & Informatica team up to tackle food and ag’s ‘garbage in, garbage out’ data problemThe food industry is one of the most complicated sectors around when it comes to tracking scope 3 emissions, says Levent Ergin of data management firm Informatica. As the company’s global chief ESG sustainability strategist and global head ...
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