Historically, affinity marketing through celebrity endorsements was an exclusive arena only accessible to big brands and big names. This doesn’t make sense in a world where social media and online platforms have transformed our ability to access and interact with each other. Founder Chase Garrett, an award-winning leader in Sports Marketing, recognized the incredible opportunity that an online marketplace could provide for sports endorsements across brands, agents, and athletes in untapped segments of the industry. Icon Source has innovated the relationship between athletes and brands by providing expert strategy and production services along with its unique, on-demand marketplace platform.
AGENTS/ATHLETES:
Icon Source allows for agents to scale their efforts in order to bring more opportunities to their athletes. Agents can pick and choose the opportunities they know are best fit for their athletes as well as bring the most value to a brand. This allows agents and athletes to maximize their opportunities and overall earning potential. Icon Source tears down barriers through its exclusive online marketplace, while benefiting all current players.
Elevates your personal brand
Creates new opportunities
Trusted (brand screening)
No signup/subscription fee
BRANDS:
Icon Source is desigend for national and local brands, both large and small. It allows your brand to execute short-term, time sensitive engagements to broaden impact across multiple markets simultaneously. It is designed for brands to have access, engage, and acquire athletes for endorsements, appearances, speaking events, and social media in order to build your brand authority. We provide an efficient workflow, clear conversations, and simple preloaded contracts. This process allows for brands to save time, money, and open opportunities once only available to a few companies.
No Signup/Subscription Fee
Opens New Markets
Athletes' Accounts Verified
Time & Cost Savings
Simple/Efficient
AGENTS/ATHLETES:
Icon Source allows for agents to scale their efforts in order to bring more opportunities to their athletes. Agents can pick and choose the opportunities they know are best fit for their athletes as well as bring the most value to a brand. This allows agents and athletes to maximize their opportunities and overall earning potential. Icon Source tears down barriers through its exclusive online marketplace, while benefiting all current players.
Elevates your personal brand
Creates new opportunities
Trusted (brand screening)
No signup/subscription fee
BRANDS:
Icon Source is desigend for national and local brands, both large and small. It allows your brand to execute short-term, time sensitive engagements to broaden impact across multiple markets simultaneously. It is designed for brands to have access, engage, and acquire athletes for endorsements, appearances, speaking events, and social media in order to build your brand authority. We provide an efficient workflow, clear conversations, and simple preloaded contracts. This process allows for brands to save time, money, and open opportunities once only available to a few companies.
No Signup/Subscription Fee
Opens New Markets
Athletes' Accounts Verified
Time & Cost Savings
Simple/Efficient
Location: United States, Colorado, City and County of Denver
Employees: 11-50
Phone: +1 833-411-1101
Total raised: $1.6M
Founded date: 2018
Investors 1
| Date | Name | Website |
| - | GAN Ventur... | gan.co |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 19.05.2021 | Seed | $1.6M | - |
Mentions in press and media 6
| Date | Title | Description |
| 03.05.2023 | How Leaders Can Support The Women's Sports Industry | David Brannan, Founder & CEO of TMA Sports Management LTD. |
| 15.04.2022 | Endorsements: Powerful Storytelling Sells, Perhaps Even More Than Followers | Founder and CEO of Icon Source, the first on-demand digital marketplace to connect aspiring brands with iconic athletes. |
| 10.09.2021 | As College Athletes Finally Start Cashing In, Entrepreneurs Big and Small Also Look to Score | Back in 2013 Blake Lawrence, a former University Nebraska linebacker who is co-founder and CEO of a then-fledgling sports technology platform called Opendorse, felt that his breakthrough moment had arrived. The Opendorse app sought to conne... |
| 08.09.2021 | Seven SEC Student Athletes Land Paid Segments On The JBoy Show | The JBoy Show broadcasts live on weekdays from the College Football Hall of Fame The JBoy Show |
| 19.05.2021 | Icon Source Raises $1.6M in Seed Funding | Icon Source, a Denver, CO-based digital marketplace that connects aspiring brands with athletes, closed a $1.6m seed funding round. Backers in the round included both previous and new investors, including Hawke Ventures. The company intends... |
| 18.05.2021 | Icon Source : Closes $1.6 Million Funding Round to Serve Emerging College Market | Icon Source, a digital marketplace that connects aspiring brands with athletes, closed a $1.6 million seed round. The funding will support the company’s expansion as it adds to its sales team, enhances its digital platform and prepares to b... |