Imaginary is a Venture Capital Fund that invests in early–stage opportunities at the intersection of retail and technology in Europe and the US.
The vision for Imaginary is to support a new generation of entrepreneurs obsessed with the customer and challenging the status quo across every vertical.
The company counts beauty brand Glossier, sustainable fashion retailers Reformation and Everlane, hosiery company Heist, the size-inclusive denim label Good American founded by Khloe Kardashian and Emma Grede, and Farfetch, the luxury online fashion platform, among its portfolio.
Natalie Massenet
In addition to her role as Managing Partner of Imaginary Ventures, Natalie is non-executive co-Chairman of Farfetch, the global e-commerce platform for luxury fashion. She was appointed to the role in February 2017 to work alongside the company's founder, José Neves, to help him grow the global brand and strengthen its partnerships in the fashion industry.
In 2000, Natalie founded the luxury fashion online retailer, Net-A-Porter, building it into one of the world’s most influential fashion businesses operating across retail, media and publishing platforms, and in the process shaping an extraordinary experience for the global luxury fashion consumer. In the year before Natalie stepped down from her role following the YOOX Net-A-Porter merger, the Net-A-Porter Group recorded net revenues of almost $1 billion.
Nick Brown
Prior to co-founding Imaginary Ventures, Nick was a Partner at 14W Venture Partners from 2011 to 2017. 14W is a New York-based venture capital fund, focused on consumer technology in the e-commerce and fashion sectors.
Nick has built a career around backing direct to consumer brands that are challenging the modus operandi of retail incumbents. Whilst at 14W he led the firm’s investments in the initial financing rounds for some of today’s most exciting direct to consumer brands including Glossier, Goop, Everlane, Reformation, Outdoor Voices, Moda Operandi, Business of Fashion and The Real Real.
Nick has a BA from Harvard University.
WEBSITE INSTAGRAM
The vision for Imaginary is to support a new generation of entrepreneurs obsessed with the customer and challenging the status quo across every vertical.
The company counts beauty brand Glossier, sustainable fashion retailers Reformation and Everlane, hosiery company Heist, the size-inclusive denim label Good American founded by Khloe Kardashian and Emma Grede, and Farfetch, the luxury online fashion platform, among its portfolio.
Natalie Massenet
In addition to her role as Managing Partner of Imaginary Ventures, Natalie is non-executive co-Chairman of Farfetch, the global e-commerce platform for luxury fashion. She was appointed to the role in February 2017 to work alongside the company's founder, José Neves, to help him grow the global brand and strengthen its partnerships in the fashion industry.
In 2000, Natalie founded the luxury fashion online retailer, Net-A-Porter, building it into one of the world’s most influential fashion businesses operating across retail, media and publishing platforms, and in the process shaping an extraordinary experience for the global luxury fashion consumer. In the year before Natalie stepped down from her role following the YOOX Net-A-Porter merger, the Net-A-Porter Group recorded net revenues of almost $1 billion.
Nick Brown
Prior to co-founding Imaginary Ventures, Nick was a Partner at 14W Venture Partners from 2011 to 2017. 14W is a New York-based venture capital fund, focused on consumer technology in the e-commerce and fashion sectors.
Nick has built a career around backing direct to consumer brands that are challenging the modus operandi of retail incumbents. Whilst at 14W he led the firm’s investments in the initial financing rounds for some of today’s most exciting direct to consumer brands including Glossier, Goop, Everlane, Reformation, Outdoor Voices, Moda Operandi, Business of Fashion and The Real Real.
Nick has a BA from Harvard University.
WEBSITE INSTAGRAM
Location: United States, New York
Investors 1
| Date | Name | Website |
| - | Carmen Bus... | carmenbusq... |
Mentions in press and media 17
| Date | Title | Description |
| 10.09.2026 | Medici Brands Secures $250M Series B, Valued at $2.25 Billion | Medici Brands, the innovative food tech company behind David Protein, recently secured a massive $250 million Series B funding round. This elevated its valuation to $2.25 billion. The fresh capital fuels an ambitious growth strategy: expand... |
| 04.09.2026 | ‘One of the fastest-growing CPG brands in America…’ David Protein owner hits $2.25bn valuation on $250m Series B | David Protein maker Medici Brands has netted a $250 million Series B round with a $2.25 billion valuation as it moves into new territory with the launch of candy brand HallPass, dubbed the “Coke Zero of candy,” and a new brand of chips call... |
| 02.09.2026 | Medici Brands Raises $250M in Series B Funding | David Protein Gold Bars Medici Brands, a NYC-based provider of a food tech company, raised $250M in Series B funding. The round was co-led by Greenoaks and Valor Equity Partners with participation from Peter Rahal, ICONIQ, and Imaginary Ven... |
| 02.09.2026 | Medici Brands Nets $250M in Series B Funding | NEW YORK, NY, Medici Brands, the parent company of David Protein and newly launched confectionery brand HallPass, announced a $250 million Series B financing. >> Click here for more funding data on Medici Brands >> To export Me... |
| 31.08.2026 | Lone Palm Labs Raises Over $21M in Series A Funding | Lone Palm Labs, a San Francisco, CA-based provider of Retro, a private photo-sharing and consumer social platform, raised over $21m in Series A funding. Backers included Thrive Capital, Scribble Ventures, BoxGroup, Imaginary Ventures, Coali... |
| 27.08.2026 | A social media app that feels like the old Instagram days raised $21 million | There's a social media app I like using more than Instagram or TikTok — and it's attracted serious investor interest. The app, called Retro, is an Instagram alternative for sharing photos and videos with close friends or family. The startup... |
| 24.07.2026 | Genius AI Announces Series D At $1.15 Billion Valuation And Rebrands From GlossGenius | Genius AI, formerly known as GlossGenius, announced a Series D funding round at a $1.15 billion valuation, bringing the company’s total capital raised to more than $125 million. The round was led by Lux Capital, with participation from Bess... |
| 22.07.2026 | Genius AI Raises $44M in Series D Funding | Genius AI, a NYC-based provider of a technology platform for in-person service businesses, raised $44M in Series D financing, at $1.15 Billion valuation. The round was led by Lux Capital, with participation from Bessemer Venture Partners, I... |
| 22.07.2026 | Genius AI Raises $44 Million To Expand From Wellness Into AI In-Person Service Economy | The in-person service economy has seen a massive surge in the adoption of artificial intelligence. Tech startup Genius AI raises $44 million to capitalize on this growth. The Series D funding now gives Genius AI, formerly GlossGenius, a $1.... |
| 09.10.2025 | Alec’s Ice Cream Raises $11M Series A Funding | Alec’s Ice Cream, a Petaluma, CA-based provider of an A2 regenerative organic ice cream brand, raised $11M in Series a funding. The round was led by Imaginary Ventures. Additional investors included Great Circle Ventures, Altelan Capital, D... |
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