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Inform

http://www.inform.com/

Last activity: 18.08.2011

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Categories: AdTechAgencyContentDataInformationNewsOnlinePropertyPublishingVideo

We Have Fundamentally Changed the Digital Advertising and Publishing Model

Inform help publishers and advertisers serve all kinds of third-party content – including video, photos and text – alongside existing content in order to grow audiences and drive engagement. As a result, advertisers and publishers will be able to better reach and monetize audiences at scale.

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Location: United States, Georgia, Atlanta

Employees: 51-200

Phone: (404) 962-7400

Total raised: $19M

Founded date: 2007

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Investors 2

Date	Name	Website
-	Forté Vent...	forteventu...
-	TomorrowVe...	tomorrowvc...

Funding Rounds 2

Date	Series	Amount	Investors
21.06.2010	-	$4M	-
23.01.2008	-	$15M	-

Mentions in press and media 24

Date	Title	Description
18.08.2011	MPAA Calls MPAA Intellectually Dishonest For Claiming That Infringement Is Inevitable	We’ve been having some fun with the MPAA’s extraordinary cluelessness lately. It started with MPAA communications person Alex Swartsel bizarrely and unfairly attacking GigaOm’s Janko Roettger for daring to point out that an economic downtur...
17.08.2011	Economic Crisis Fuels Will They, Won’t They, Piracy Debate	Last week GigaOm’s co-editor Janko Roettgers published a piece in which he noted that the economic downturn has the potential to push some movie-buying customers beyond their financial limits. Instead of buying movies and TV shows, Janko mu...
10.11.2010	thingd: The Super Ambitious, Low-Profile But Red Hot Startup You've Never Heard Of	The New York Observer has shined a light on thingd, a stealthy New York-based startup that is currently attracting a lot of high-profile attention – and funds – in tech circles. Turns out it’s a pretty ambitious venture run by some really s...
25.06.2010	Funding roundup - week ending 06/25/10	Social gaming, social gaming: last week was Zynga, this week Playdom, HeyZap, and SGN, who's next? It's like that creepy scene from Being John Malkovich where everyone in the room looks like the actor and every word that comes out of anyone...
21.06.2010	Semantic Web Startup Inform Technologies Lands $4 Million, New CMO	Inform Technologies, a New York-based developer and provider of semantic web solutions, this morning announced it has secured $4 million in a Series A funding round led by previous backers Spark Capital, The Stephens Group, and The Oklahoma...
21.06.2010	Inform Technologies Raises $4M in Series 1 Funding	Inform Technologies, a New York-based developer and provider of semantic web solutions for web publishers, has raised $4m in its Series “1” funding. The round was led by existing investors Spark Capital, The Stephens Group, and The Oklahoma...
17.05.2010	Semantic Web startup Inform Technologies grabs former Joost CEO as CTO	New York-based semantic web startup Inform Technologies hired Joost’s former chief executive Matt Zelesko as its new chief technology officer, where he’ll guide the company’s long-term technology strategy. Joost was a much-hyped online vide...
17.05.2010	Semantic Web startup Inform Technologies grabs former Joost CEO as CTO	We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! New York-based semantic web startup Inform Techno...
17.05.2010	Former Joost CEO Matt Zelesko Joins Inform Technologies As CTO	Joost’s former CEO Matt Zelesko is announcing a new role today at Inform Technologies, a company that helps media companies sort and tag content on their sites. Zelesko will be taking on the role of Chief Technology Officer, overseeing all ...
17.05.2010	Industry moves: former Joost CEO lands at Inform, Skype hires new execs	Skype this morning announced that it has expanded its senior management team with a new Chief Legal and Regulatory Officer (Neal Goldman) and a fresh Chief Marketing Officer (Doug Bewsher). Both men will be based in Luxembourg and report to...
20.11.2008	10 More Semantic Apps to Watch	In November 2007, we listed 10 Semantic apps to watch and yesterday we published an update on what each had achieved over the past year. All of them are still alive and well – a couple are thriving, some are experimenting and a few are stil...
28.10.2008	Daylife infuses news portals with Select tool	Website content provider Daylife announced today that it will launch a new service called Daylife Select that will let online publishers create their own customizable portals leading to a vast array of web content. For example, publishers c...
05.02.2008	Reuters Wants The World To Be Tagged	As Richard MacManus recently predicted, in 2008 we’ll witness the rise of semantic web services. From the native support for Microformats in Firefox 3, to the New York Times’ utilization of rich headers metadata, to this week’s release of t...
29.01.2008	Questia founder moves on to stealth semantic startup PeoplePad	In 1998, a young New England lawyer frustrated with the difficulty of library research decided to scan and index every book in the world. Troy Williams moved to Texas, raised $150 million, and started a company called Questia, and convinced...
25.01.2008	Inform Technologies Ingests $15 Million from Spark Capital	Share Share on Facebook Share on Twitter LinkedIn Email Reprints Boston-based Spark Capital has invested $15 million in Inform Technologies, a New York-based startup whose software powers the content-aggregation features of major news websi...
24.01.2008	Inform Technologies pulls in $15 million for media tagging	Essentially a value-add for online media, Inform Technologies adds contextual linking within written content, as well as related links outside of it. For example, in a standard news article, Inform would search the text for data points like...
23.01.2008	Live Semantic Service Inform.com Takes $15m Investment	Semantic analysis service Inform.comannounced today that the company has received a $15 million investment from Spark Capital. Inform analyzes content from online publishers and inserts links from a publisher’s own content archives, affilia...
30.07.2006	Inform.com's Latest Offering	I’ve gone back and forth on Inform.com in the past (we also covered them here). They are a massively funded New York startup that launched an inferior news product late last year. Since then, they’ve made real efforts to shake things up. Th...
05.12.2005	Inform.com Re-Launches with Major Feature Changes	Inform.com, a recently launched news aggregator, is re-launching on Monday with a number of feature additions and enhancements. I am calling this a “re-launch” because the changes are significant and affect the core platform of the site. Th...
24.10.2005	A Second Look at Inform.com	We hammered on Inform.com last week following their launch and a fluffy article in the New York Times. Inform.com’s goal is to provide a useful news interface – both blog and non-blog – and to show the interconnectedness of all of the conte...
17.10.2005	News site Inform takes on Yahoo, Google, Topix	Yes, there is more to online news aggregators than Google News, Yahoo news or Topix. Or so says Neal Goldman, who just launched a news site called Inform. What makes Inform different? It’s best just to play with it and see for yourself (or ...
17.10.2005	Web 2.0 This Week (October 9-15)	Web 2.0 This Week October 9 – 15 Location: Silicon Valley Tons of new companies launched this week. My guess is they were aiming for the Web 2.0 Conference last week but had to delay. This may have worked out for the best as the covereage t...
16.10.2005	Inform.com Doesn't	Company: Inform.com Launched: October 16, 2005 Founder: Neal Goldman Employees: 55 Location: New York Inform.com launched today with a splashy New York Times article. Steve Rubel has some kind words. Rafat Ali isn’t so kind – he says “It fa...
10.10.2005	Monday links: YouTube, Inform, Tagyu & more	Updated –Silicon Valley venture firm Sequoia Capital backs YouTube, the video company, Om Malik reports. We reported on YouTube here. If you remember, this is the company ambitiously dubbed the “Flickr of video.” Sequoia has invested $5 mil...

Inform

Investors 2

Funding Rounds 2

Mentions in press and media 24

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