| Date | Title | Description |
| 09.09.2026 | Most pipeline monitoring checks if the job ran. This one didn't check if the numbers were right. | Eleven days.
That's how long our pipeline ran perfectly with zero errors, green Directed Acyclic Graphs (DAGs), clean Snowflake loads while producing audience counts that were 40% wrong. A data pipeline is like a translation chain: If a wor... |
| 15.06.2026 | The CPG trust gap: Buying ad reach has never been easier. Building trust has never been harder. | Streaming now accounts for 48% of all U.S. TV viewing time, and 45.6% of that time runs ad-supported, according to Nielsen's February 2026 Gauge report.¹ Ad-supported streaming viewership was up 9% quarter over quarter.¹ The ad dollars are ... |
| 08.10.2025 | Grocery Dealz Bolsters Executive Team to Power Next Phase of Growth | Industry-disrupting platform strengthens leadership team with proven innovator to fuel growth and transform the digital grocery experience
DALLAS, Oct. 8, 2025 /PRNewswire-PRWeb/ -- Grocery Dealz, the fast-growing platform that connects sho... |
| 08.10.2025 | InMarket Unveils Predictive Moments | InMarket, the leader in real-time marketing and measurement, today launched Predictive Moments, a new AI-driven solution that supports full-funnel, omnichannel media activation. This empowers brands to engage consumers with more relevant, t... |
| 30.07.2025 | InMarket Launches AI-Powered “Unified Measurement” | InMarket, the leader in real-time marketing and measurement, today launched Unified Measurement, a groundbreaking, holistic, AI-powered solution. This innovation is a next generation of media mix modeling and AI scenario planning with real-... |
| 24.07.2025 | MarTech Interview with Michael Della, Chief Strategy Officer at InMarket | Michael, could you briefly share your journey and how your extensive experience has shaped your approach to driving global growth?
I’ve had a front-row seat to the incredible evolution this sector has seen thanks to my more than three decad... |
| 19.02.2025 | CMO Council Publishes New Index of Marketing Vitality | The CMO Council announced the release of the 2025 Marketing Vitality Index, an annual assessment of leading Marketing Performance Indicators (MPIs). The CMO Council’s annual Marketing Vitality Index is a new way of tracking the dynamic stat... |
| 31.01.2025 | InMarket Extends Leading Sales Attribution & Measurement Solution to CPG | InMarket, the leader in real-time marketing and measurement, has launched sales lift conversion capabilities for Consumer Packaged Goods (CPG) brands within its award-winning Lift Conversion Index (LCI). LCI for CPG offers closed-loop attri... |
| 12.12.2024 | InMarket Launches Incremental Sales Lift for the Automotive Industry | InMarket, a leader in real-time marketing and measurement, has announced the launch of its Lift Conversion Index (LCI) for the automotive industry. LCI for the automotive industry (LCI for Auto) is a closed-loop attribution platform that pr... |
| 05.08.2024 | InMarket announced the acquisition of ChannelMix | InMarket, the leader in real-time marketing and measurement, today announced the acquisition of ChannelMix, a pioneering media mix modeling and marketing revenue optimization platform. This strategic acquisition will bolster InMarket’s data... |
| 23.04.2024 | Yieldmo announces Lindsey DiGiorgio as New Chief Marketing Officer | Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, today announced the appointment of Lindsey DiGiorgio as Chief Marketing Officer. With over 15 years of experience at some of... |
| 01.02.2023 | InMarket Bolsters Executive Team with Appointments of Joshua Koran as Chief Product Officer and Neal Bonner as SVP, Insights and Analytics | InMarket, a leader in 360-degree marketing intelligence and real-time activation, has bolstered its executive leadership team with the appointments of Joshua Koran as Chief Product Officer and Neal Bonner as Senior Vice President, Insights ... |
| 31.01.2022 | InMarket, Inc. Announces Confidential Submission of Draft Registration Statement for Proposed Initial Public Listing | LOS ANGELES, Jan. 31, 2022 /PRNewswire/ -- InMarket, Inc. ("InMarket") today announced that it has confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission (the "SEC"... |
| 12.08.2021 | InMarket Wins ‘Best Location Based Marketing Platform’ at the 2021 MarTech Breakthrough Awards Program | “GeoLink is designed for marketers who want to drive growth for their companies by building engaging, relevant experiences with consumers throughout the customer journey" - Todd Dipaola, Founder and CEO, InMarket
LOS ANGELES (PRWEB) Au... |
| 24.06.2021 | InMarket Acquires Out Of Milk To Bolster Real-Time, Contextual Advertising From Planning To Purchase | The top shopping list app extends InMarket’s lead with predictive 1st party purchase intent data, along with activation capabilities at moments of truth
InMarket, the leader in 360-degree consumer intelligence and real-time activation, has ... |
| 06.12.2019 | Will the 2020s be online advertising’s holistic decade? | Todd Dipaola Contributor
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Todd Dipaola founded inMarket to bring the performance and accountability of digital advertising to offline brands.
With less than two months left in the decade, advertising is again entering a new ... |
| 10.09.2018 | Dozens of iOS apps surreptitiously share user location data with tracking firms | Enlarge
Mongkol Chuewong, GettyImages reader comments 108 with 84 posters participating, including story author
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During preparation for a workshop at DEF CON in August on lo... |
| 05.12.2016 | Leaky boats: Why most retail mobile apps don’t get used — and what you can do about it | Presented by Phunware
A recent article in Marketing Land cited two different studies (from InMarket and Euclid) to establish two pertinent facts: More than half of consumers use smartphones as part of their in-store shopping experience, but... |
| 08.11.2015 | inMarket Says It Can Predict The Best Time To Show Someone An Ad | Beacon marketing company inMarket is unveiling a new technology that it calls Quantum Receptivity, which it says can help marketers figure out when they should show an ad to a shopper and have the biggest impact.
“It’s really about cherry p... |
| 27.07.2015 | Mobile Marketing Automation Pt V: Getting right time, right place right. (webinar) | Join us for this live webinar on Thursday, July 30 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free.
Right time. Right place. It’s the mantra for the mobile age, and marketers who are leading the pack are evolving the way they eng... |
| 06.07.2015 | InMarket says nearly 40 percent of Millennial Moms are now beacon-accessible | In-store beacons are attracting a lot of marketers’ attention, but the question is whether they make a bottom line difference to the store owner.
The jury is still out on that question for all user groups, but today beacon platform inMarket... |
| 06.07.2015 | InMarket says nearly 40 percent of Millennial Moms are now beacon-accessible | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
In-store beacons are attracting a lot of marketer... |
| 24.03.2015 | Sonata launches global battle for hyperlocal mobile marketing | Act global, think local.
That could be the slogan of local marketing platform Sonata. In yet another sign that the mobile marketing scene is becoming a battle of geolocation, the company is today boosting the mass geotargeting of its global... |
| 24.03.2015 | Sonata launches global battle for hyperlocal mobile marketing | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Act global, think local.
That could be the slogan... |
| 17.11.2014 | inMarket Says Its Beacon Platform Reaches 18% Of US Mobile Shoppers | Looks like I might have to revise my perception of in-store beacons as technology that won’t matter until a year or two or three from now (at best). I don’t have industry-wide numbers, but on its own, startup inMarket says it’s already reac... |
| 16.06.2014 | iBeacons Usher In The Contextual Shopping Era | If the writing was not on the wall already that the use of proximity-aware beacons was the future of retail, now we have some data to back it up.
According to a study by inMarket, the use of beacons (Apple brands these as iBeacons, and has ... |
| 23.05.2014 | 5 Questions For Beacon Providers | Mark DiPaola Contributor
Editor’s note: Mark DiPaola is chairman and co-founder of inMarket.
From concert venues to your neighborhood grocery store, beacons are ushering in an age of touchless, context-based mobile experiences for savvy con... |
| 07.01.2014 | InMarket announces first-of-its-kind retail beacon program | Technology company inMarket announced that it has deployed "the world's first multi-retailer iBeacon platform, and the first-ever grocery store implementation of BLE." According to a TechCrunch report, the rollout this week includ... |
| 06.01.2014 | inMarket Rolls Out iBeacons To 200 Safeway, Giant Eagle Grocery Stores To Reach Shoppers When It Matters | Today inMarket is beginning a huge rollout of iBeacons to grocery stores including Safeway and Giant Eagle locations in Seattle, San Francisco and Cleveland. The rollout will place the Bluetooth LE beacons at the entry of over 200 stores in... |
| 06.01.2014 | inMarket bets it can cash in with Apple's iBeacon in grocery stores | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Just a few weeks ago, Apple teased its new iBeacon location technology for mobile devices in its own retail stores. Now mobile marketin... |
| 06.01.2014 | inMarket bets it can cash in with Apple's iBeacon in grocery stores | Just a few weeks ago, Apple teased its new iBeacon location technology for mobile devices in its own retail stores. Now mobile marketing company inMarket has announced a program to let grocery stores use iBeacon to send content to customers... |
| 08.10.2012 | InMarket: To survive, retailers must embrace mobile | The conventional wisdom about retailers nowadays is that they’re getting wrecked by the Internet-borne virus that is online retail. And mobile phones are making matters much, much worse.
Mobile marketer InMarket, however, tells a different ... |
| 30.01.2012 | Mobile Shopping App CheckPoints Rebrands As InMarket To Broaden Focus | CheckPoints, a mobile shopping app that launched at TechCrunch Disrupt in 2010, is rebranding today as InMarket.
CheckPoints takes a more product centric approach to its shopping app. When you walk into a store, the app will show you featur... |
