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Innerscope Research
http://innerscoperesearch.com/news/nielsen-completes-acquisition-of-innerscope-research-launching-new-era-in-consumer-neuroscience/Last activity: 05.03.2012
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Founded in 2006, Innerscope Research, Inc. is the leading integrated consumer neuroscience company dedicated to improving the way marketers understand consumer decision making. By measuring emotional engagement, Innerscope helps Fortune 500 clients optimize their brands, products and communications for superior in-market performance. With its breakthrough and validated methodology, including the latest advances in biometrics, neurometrics, psychometrics and self-reporting, Innerscope measures and analyzes moment-by-moment non-conscious responses, the primary drivers of behavior and choice. Founded by Harvard and MIT scientists, Innerscope has been recognized with ARF Innovation and Rising Star Awards, an ESOMAR Best Presentation Award, and as a 2013 EXPLOR award finalist at IIR’s TMRE.
Innerscope's primary research expertise includes Media, Digital, Advertising, Shopper, Communications, Concept, and Custom applications.
Innerscope's primary research expertise includes Media, Digital, Advertising, Shopper, Communications, Concept, and Custom applications.
Location: United States, Massachusetts, Boston
Employees: 11-50
Founded date: 2006
Investors 1
| Date | Name | Website |
| - | Xandex Ven... | xandexvent... |
Mentions in press and media 2
| Date | Title | Description |
| 05.03.2012 | From MIT’s Media Lab to Time Warner’s: Innerscope’s Biometric Tech | Share Share on Facebook Share on Twitter LinkedIn Email Reprints It doesn’t take a neuroscientist to know that the past two New England Patriots vs. New York Giants Super Bowl games have been emotionally charged for fans. But it might take ... |
| 21.09.2011 | Innerscope Research Closes $9.4M Series A | Firm is a leader in using neuroscience informed biometrics to deliver unique audience and consumer insights. >> Click here for more funding data on Innerscope Research >> To export Innerscope Research funding data to PDF and... |