| Date | Title | Description |
| 23.03.2021 | IronSource Gets $11 Billion Valuation in SPAC Merger, Betting on Ads in Mobile Games | Pandemic demand for videogames and consoles has lifted share prices for game developers and their suppliers. Now, investor enthusiasm is permeating deeper into the plumbing of the global game industry.
Israeli startup ironSource Ltd., which... |
| 21.03.2021 | Mobile monetization firm IronSource will go public through SPAC at $11.1 billion valuation | Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
Mobile monetization f... |
| 08.03.2021 | Supersonic Studios Announces Superstars Contest Winners | Supersonic Superstars Beyond the fact that the team was incredibly responsive and dedicated, the power of Supersonic's technology and their level of expertise in using it combined to create amazing results for my game.
TEL AVIV, Israel (PRW... |
| 23.02.2021 | IronSource acquires video and playable ad platform Luna Labs | Mobile advertising company ironSource is announcing its second acquisition of the year — Luna Labs, a startup that’s built a platform allowing app developers to create and manage video and playable ads.
When I first wrote about the startup ... |
| 23.02.2021 | ironSource Acquires Creative Management Platform Luna Labs | ironSource - Luna Labs "Ad creative development and testing at scale is incredibly difficult and costly. Luna Labs solves that by bringing high quality end-to-end ad creation management to app developers, and we’re excited to be able t... |
| 11.01.2021 | IronSource acquires ad measurement firm Soomla | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla.
Terms of the dea... |
| 11.01.2021 | IronSource acquires ad measurement firm Soomla | IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla.
Terms of the deal were not disclosed. The companies are based barely 10 minutes apart in Tel Aviv, Israel, and they’re ex... |
| 11.01.2021 | ironSource acquires SOOMLA to Enrich its Platform with Ad Quality Insights | ironSource acquires Soomla "Every developer should be able to access best-in-class technology to better manage their app businesses, and with SOOMLA’s technology, we aim to provide those insights both to apps that use our ad mediation ... |
| 01.10.2020 | IronSource’s LevelPlay helps mobile game and app devs score bigger ad revenues | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
IronSource is expanding access to LevelPlay as a broadly available tool to help smaller mobile game and app developers generate higher ... |
| 01.10.2020 | IronSource’s LevelPlay helps mobile game and app devs score bigger ad revenues | IronSource is expanding access to LevelPlay as a broadly available tool to help smaller mobile game and app developers generate higher revenues from advertising.
Launched a year ago, LevelPlay is an in-app bidding tool that is now automatic... |
| 07.08.2020 | Стратегии привлечения пользователей в приложение и способы снизить их стоимость | Последние данные за первый квартал 2020 года говорят о следующем: 2,56 миллиона приложений сейчас размещено в Google Play и 1,85 миллиона в Apple App Store. Понятно, что магазины переполнены и нужно бороться за внимание пользователя и устан... |
| 21.07.2020 | Search Ads: нужна ли вашему приложению рекламная сеть Apple? | Выделиться в поиске и привлечь внимание пользователя всё сложнее. Кроме работы над ASO стоит задействовать дополнительные инструменты для привлечения трафика. Среди Facebook Ads и Google Ads в рейтинге эффективности рекламных площадок повыш... |
| 18.05.2020 | IronSource adds creative insights to its user acquisition platform | User acquisition for mobile apps and games is an increasingly automated process, and so mobile marketing companies like IronSource are trying harder to make themselves stand out. And today, IronSource is adding creative insights to its user... |
| 18.05.2020 | IronSource adds creative insights to its user acquisition platform | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
User acquisition for mobile apps and games is an increasingly automated process, and so mobile marketing companies like IronSource are ... |
| 10.04.2020 | Supersonic Games scores three hypercasual mobile games in the top 10 | IronSource‘s Supersonic Studios has scored three games in the top 10 mobile charts, and that’s pretty darn good for a studio that’s the spawn of a mobile monetization company.
The top games include hypercasual titles (those you can play in ... |
| 10.04.2020 | Supersonic Games scores three hypercasual mobile games in the top 10 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
IronSource‘s Supersonic Studios has scored three games in the top 10 mobile charts, and that’s pretty darn good for a studio that’s the... |
| 10.02.2020 | IronSource launches ad-based game studio Supersonic Games | IronSource has long helped games and apps become more popular through its ad monetization tricks. But now it’s going into publishing and development with the opening of Supersonic Games.
The Tel Aviv, Israel-based IronSource is one of the b... |
| 10.02.2020 | IronSource launches ad-based game studio Supersonic Games | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
IronSource has long helped games and apps become more popular through its ad monetization tricks. But now it’s going into publishing an... |
| 23.10.2019 | Ironsource launches LevelPlay tool to monetize mobile apps and games | Ironsource has launched a new tool called LevelPlay that should help companies monetize mobile apps and games better.
LevelPlay is an in-app bidding solution. It offers developers significant operational, financial, and technological enhanc... |
| 23.10.2019 | Ironsource launches LevelPlay tool to monetize mobile apps and games | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Ironsource has launched a new tool called LevelPl... |
| 20.10.2019 | Why have hyper-casual games replaced gacha in Japan? | In 1999 — some 20 years before the birth of Apple’s App Store when mobile phone owners in the West could only play Snake — people in Japan already had the ability to play games directly onto their mobile phones. Since then, Japan’s mobile e... |
| 20.10.2019 | Why have hyper-casual games replaced gacha in Japan? | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
In 1999 — some 20 years before the birth of Apple’s App Store when mobile phone owners in the West could only play Snake — people in Ja... |
| 04.10.2019 | ironSource Receives $400m Minority Investment from CVC Partners | ironSource, a Tel Aviv, Israel-based mobile marketing company, received a $400m minority investment from CVC Capital Partners.
The company intends to use the proceeds tom further accelerate both organic and inorganic growth. The partnership... |
| 03.10.2019 | IronSource, a mobile adtech startup, confirms $400M+ raise at $1B+ valuation | On the same day that two Israeli-founded adtech startups, Taboola and Outbrain, announced a merger to create a $2 billion company, another Israel-founded company focusing on advertising and marketing for mobile has also closed a huge fundin... |
| 03.10.2019 | Mobile marketer IronSource gets $400 million investment from CVC Funds | CVC Funds has invested $400 million in mobile marketing firm IronSource to boost both organic and inorganic growth in the coming years.
CVC Funds will take a minority stake in IronSource in exchange for the money, which means that IronSourc... |
| 03.10.2019 | Mobile marketer IronSource gets $400 million investment from CVC Funds | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
CVC Funds has invested $400 million in mobile marketing firm IronSource to boost both organic and inorganic growth in the coming years.... |
| 22.08.2019 | Mobile gaming is a $68.5 billion global business, and investors are buying in | Omer Kaplan Contributor
Omer Kaplan is CMO and co-founder at ironSource.
More posts by this contributor
Why non-internet companies are buying into adtech
By the end of 2019, the global gaming market is estimated to be worth $152 billion, wi... |
| 30.07.2019 | Why monetization and marketing need to work closer together | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Traditionally, ad monetization and user acquisition have been run by discrete teams at most major game companies. Theoretically, this m... |
| 30.07.2019 | Why monetization and marketing need to work closer together | Traditionally, ad monetization and user acquisition have been run by discrete teams at most major game companies. Theoretically, this makes sense. The two teams have different remits and will work to fulfil different KPIs. One team will ope... |
| 12.03.2019 | IronSource launches A/B testing tool for ad monetization | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile monetization and marketing company IronSource today announced the launch of its A/B testing tool for ad monetization.
IronSource... |
| 12.03.2019 | IronSource launches A/B testing tool for ad monetization | Mobile monetization and marketing company IronSource today announced the launch of its A/B testing tool for ad monetization.
IronSource‘s mediation platform (which figures out the best ad to run at any given time) will enable app developers... |
| 14.12.2018 | Ironsource: Predictions for 2019 on 5G, hyper casual games, and adtech | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
IronSource has a broad view of what is happening in mobile user acquisition, brand advertising, games, adtech, and even 5G technology. ... |
| 14.12.2018 | Ironsource: Predictions for 2019 on 5G, hyper casual games, and adtech | IronSource has a broad view of what is happening in mobile user acquisition, brand advertising, games, adtech, and even 5G technology. And that’s why I thought it would be interesting to talk with Tal Shoham, chief operating officer for dev... |
| 03.10.2018 | IronSource lets app developers measure ad marketing channel effectiveness | IronSource is launching a new way for app and game developers to accurately measure ad revenue on the user level and then link that data to the marketing channel that brought in that specific user.
The mobile monetization and marketing comp... |
| 03.10.2018 | IronSource lets app developers measure ad marketing channel effectiveness | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
IronSource is launching a new way for app and game developers to accurately measure ad revenue on the user level and then link that dat... |
| 23.07.2018 | IronSource launches in-ad data platform for mobile apps and games | IronSource has launched a closed beta of its in-ad data platform to give advertisers access to more analytical data on how their video ads are performing beyond just impressions and clicks.
IronSource said it helps make free-to-play or free... |
| 23.07.2018 | IronSource launches in-ad data platform for mobile apps and games | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
IronSource has launched a closed beta of its in-ad data platform to give advertisers access to more analytical data on how their video ... |
| 07.03.2018 | IronSource gives mobile advertisers a choice between programmatic and ‘waterfall’ ads | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile advertising is having a big moment. Mobile app and game publishers now face a choice between two different ways of maximizing re... |
| 07.03.2018 | IronSource gives mobile advertisers a choice between programmatic and ‘waterfall’ ads | Mobile advertising is having a big moment. Mobile app and game publishers now face a choice between two different ways of maximizing revenues from their advertisements in their games and apps. Mobile monetization and marketing firm IronSour... |
| 28.09.2017 | IronSource launches ‘world’s first’ AR ads for mobile games | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Augmented reality is set to become more mainstream thanks to Apple’s ARKit and Google’s ARCore development platforms, marking the birth... |
| 28.09.2017 | IronSource launches ‘world’s first’ AR ads for mobile games | Augmented reality is set to become more mainstream thanks to Apple’s ARKit and Google’s ARCore development platforms, marking the birth of a new marketing channel. And as with all shiny new objects, marketers are keen to start leveraging AR... |
| 21.06.2017 | IronSource joins playable ads movement with interactivity that far outperforms video ads | Mobile monetization and marketing company IronSource today announced the expansion of its “playable ads” to its mobile advertising customers, such as game developers who want to get more downloads by creating ads where players can play a pa... |
| 21.06.2017 | IronSource joins playable ads movement with interactivity that far outperforms video ads | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile monetization and marketing company IronSource today announced the expansion of its “playable ads” to its mobile advertising cust... |
| 13.06.2017 | The what, how, and why of playable ads | Presented by IronSource
In 2013, the global ad blocking craze pushed the ad industry to rethink its strategies — users were fed up with intrusive, irrelevant, and boring ads. In response, we slowly saw mobile ads shift towards ad formats an... |
| 16.02.2017 | IronSource launches eCPM index and reveals the state of mobile advertising | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Mobile marketing is lucrative but challenging. Wh... |
| 24.10.2016 | Why non-internet companies are buying into adtech | Omer Kaplan Contributor
Omer Kaplan is CMO and co-founder at ironSource.
More posts by this contributor
Why non-internet companies are buying into adtech
Research shows that the flurry of M&A in the advertising industry is nowhere near ... |
| 11.10.2016 | IronSource launches Aura to give 100 million smartphone users the cure to shovelware | If you’re an Android user, you’ve probably had a terrible experience with shovelware — the “helpful” apps manufacturers and carriers add to your phone without asking.
Typically, these apps suck up precious storage space. Even worse — like a... |
| 11.10.2016 | IronSource launches Aura to give 100 million smartphone users the cure to shovelware | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
If you’re an Android user, you’ve probably had a terrible experience with shovelware — the “helpful” apps manufacturers and carriers ad... |
| 06.10.2016 | Lite listenin’: Shazam becomes latest tech firm to embrace small apps for emerging markets | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Song-tagging and recognition platform Shazam is the latest tech company to roll out a “lite” version of its flagship app.
Above: Shazam... |
| 06.10.2016 | Lite listenin’: Shazam becomes latest tech firm to embrace small apps for emerging markets | Song-tagging and recognition platform Shazam is the latest tech company to roll out a “lite” version of its flagship app.
Above: Shazam Lite
Launching today for Android users, Shazam Lite is available in only a handful of markets, including... |
| 14.09.2016 | IronSource launches ad engagement intelligence tool for mobile apps | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
IronSource is launching a new ad engagement tool ... |
| 14.09.2016 | IronSource launches ad engagement intelligence tool for mobile apps | IronSource is launching a new ad engagement tool to provide developers with better analytics for their mobile apps and games.
The tool for IronSource’s ad mediation platform provides developers with unique user data and placement performanc... |
| 06.08.2016 | Demystifying the booming mobile advertising market | Eric Stein Contributor
Eric Stein is the chief revenue officer of Branch.io.
We’re on the verge of another digital revolution. I’ve seen it before, when I was at DoubleClick in 1997, and I’m seeing it now as mobile begins to take over the h... |
| 20.07.2016 | Sports Apps Explode Thanks to Live-Streaming Technology | Live streaming services, like Periscope and Facebook Live, have taken the world by storm. They have shown everything from a Kanye West music video premier to a terrible instance of police brutality, and they have only been around for a year... |
| 06.06.2016 | App developers: The self-sabotage of set-it-and-forget-it data management | This post is produced by IronSource.
When it comes to their data, most app developers focus on the visualization layer — and with good reason. Their focus is on being able to have visibility into user behaviour in-app.
But in order to be ab... |
| 26.05.2016 | Tapjoy and IronSource to offer monetization services to mobile game and app devs | Tapjoy and IronSource have partnered to deliver better services for mobile app developers when it comes to segmenting users, predicting which ones will spend money, and which ads will be most effective.
San Francisco-based Tapjoy said it is... |
| 26.05.2016 | Tapjoy and IronSource to offer monetization services to mobile game and app devs | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Tapjoy and IronSource have partnered to deliver better services for mobile app developers when it comes to segmenting users, predicting... |
| 04.05.2016 | Presidential candidate mobile apps grow 60% in the first quarter | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The U.S. Presidential race is a gift that keeps on giving. In this case, app makers are benefiting, as candidate-oriented apps grew 60 ... |
| 27.01.2016 | Lite apps grow in popularity on the App Store | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Lite versions of apps are gaining in popularity on the App Store, according to an analysis of fourth quarter app activity by IronSource... |
| 12.09.2015 | M&A roundup - week ending 9/12/15 | IBM acquired StrongLoop; INRIX bought ParkMe; IronSource merged with Supersonic
Microsoft completed the deal to acquire Adallom, an Israeli cloud security startup. The price of the deal was undisclosed, but is said to be lower than the $320... |
| 10.09.2015 | IronSource Merges With Supersonic In Mobile Ad Consolidation Play | On the heels of AOL snapping up Millennial Media last week comes another mobile advertising consolidation play. IronSource, a specialist in mobile app distribution and promotion services, has merged with Supersonic, a mobile ad company spec... |
| 05.07.2015 | Telco, device-maker, ad network alliances will make for better app discovery | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Today, getting discovered in the Play or App stores is a lot like winning America’s Got Talent. Giants like Google, Apple, or Facebook ... |
| 28.02.2015 | Looking East: The Western advance on China’s burgeoning mobile gaming market | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Taking your mobile game to China is tough, but it might just be worth the effort.
Mobile gaming in China was worth $4.4 billion in 2014... |
| 27.02.2015 | Funding roundup - week ending 2/27/15 | Iotera, Knowmail, Getable, Xero, Twenty20, Metamarkets, Leankor, Branch Metrics, Silent Circle,
Seed stage
Iotera, a real-time GPS tracking device that can be used to track a whole host of things, raised a $1 million round of seed funding r... |
| 25.02.2015 | ironSource Raises $20M | ironSource, a Tel Aviv, Israel-based digital delivery company, an additional $20m investment.
The round was led by Access Industries. In conjunction with the funding, Daniel Shinar, Daniel Shinar, who led the deal for Access, will join iron... |
| 25.02.2015 | Digital deliverer ironSource scores $20M for its ‘one-stop shop’ for apps | Creating a great app is only the first step. Tel Aviv-based digital delivery platform ironSource is today announcing it has raised $20 million so it can continue helping developers take the next steps.
The platform handles app discovery, di... |
| 17.02.2015 | The mobile market in 2015 will focus on these 4 trends | Chris Cunningham, Global Head of Mobile at ironSource, will be moderating one of Mobile Summit’s fireside sessions.Taking place February 23 and 24, Mobile Summit is limited to 180 senior-level execs who tackle the most urgent mobile issues ... |
| 27.12.2014 | These 20 companies achieved $1B+ valuations in 2014 (updated) | Update 12/29: We’ve added AdYen.
Update 12/30: We’ve added IronSource.
Update 1/6/2015: We’ve added Credit Karma.
It is really, really difficult to create a company and grow it to the point where investors believe it is worth $1 billion or ... |
| 27.12.2014 | These 20 companies achieved $1B+ valuations in 2014 (updated) | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Update 12/29: We’ve added AdYen.
Update 12/30: We’ve added IronSource.
Update 1/6/2015: We’ve added Credit Karma.
It is really, really ... |
| 23.09.2014 | Ad delivery and software distribution startup IronSource nabs $85M | IronSource today announced an $85 million funding round led by “strategic and institutional investors” based in the U.S., China, and Europe.
IronSource, based in Tel Aviv, offers ad-tech and software distribution services that are largely f... |
| 23.09.2014 | Ad delivery and software distribution startup IronSource nabs $85M | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
IronSource today announced an $85 million funding... |
| 23.09.2014 | IronSource Raises $85M | IronSource, a Tel Aviv, Israel-based digital delivery company, raised about $85m in funding.
Backers included strategic and institutional investors from the US, China and Europe.
The company intends to use the funds to expand its internatio... |
| 23.09.2014 | Funding Daily: Cricket cookie edition | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Investors fund the darnedest things.
Cricket cook... |
| 23.09.2014 | Funding Daily: Cricket cookie edition | Investors fund the darnedest things.
Cricket cookies? Yup. Read on for detail on funding for Exo, which includes cricket protein in its cookies.
IronSource nabs $85M
IronSource today announced an $85 million funding round led by “strategic ... |
| 23.09.2014 | Israel’s ironSource Raises $85M to Bolster Mobile App, Software Distribution Power | One area that Israel’s tech scene has always done exceptionally well in is ad tech. So it’s not terribly surprising that one of its startups would quietly do a $85 million mega-round.
ironSource, a Tel Aviv-based company with reach into bot... |
| 16.04.2014 | Stickeez boosts ad revenue for mobile developers | In-app adverts provide a useful revenue stream for developers, allowing them to monetize what would otherwise be free products.
With Gartner predicting that over 94 percent of app downloads will be free by 2017, revenue from in-app ads is l... |
| 29.11.2013 | IronSource Announces KudosKits, Allowing App Users To Show Their Appreciation With Money | Israeli company IronSource has come up with a new way for developers to ask their users for money or other forms of support.
Chief Design Officer Dan Greenberg told me that the product, called the KudosKit, evolved from an experiment conduc... |
| - | Что такое rewarded video ads и как с ними работать | Rewarded video ads могут эффективно повысить степень вовлеченности пользователей и их ретеншен, обеспечивая положительный user experience. Платформа для монетизации Unity Ads подсчитала, что около 62% любителей мобильных игр постоянно смотр... |
| - | Building a culture of radical trust is the key to creativity, according to this CEO. Here are 4 ways to foster it. | Tomer Bar Zeev. Courtesy of Tomer Bar Zeev
Tomer Bar Zeev is the CEO and cofounder of ironSource.
He writes that radical trust gets the most out of talented employees — meaning giving them the most room possible to do their jobs.
To foster ... |
