| Date | Title | Description |
| 07.09.2026 | От Бекхэма до 50 тыс. инфлюенсеров: как бренды использовали ЧМ-2026 | Coca-Cola, Adidas, Unilever, AB InBev и Home Depot по-разному использовали чемпионат мира 2026 года — от персонализированной рекламы и работы с инфлюенсерами до масштабных офлайн-мероприятий и кампаний со звездами. Первые результаты показыв... |
| 09.07.2026 | World Cup Rights Ignite Billion-Dollar Broadcast Battle | A multi-billion dollar bidding war erupts for the 2030 and 2034 FIFA World Cup U.S. broadcast rights. Netflix, Disney, YouTube, Amazon, and Apple are challenging current holder Fox. Each tournament package could demand $1.5 billion to $2 bi... |
| 07.07.2026 | Netflix, Disney and YouTube interested in FIFA World Cup U.S. rights; package could reach $2 billion | Sign up today for the CNBC Sport Newsletter
Netflix, Disney and Alphabet’s YouTube are all interested in challenging Fox for the U.S. broadcast rights to the 2030 and 2034 World Cup, according to people familiar with the matter.
Media execu... |
| 10.03.2026 | Video Marketing Technology: Platform Selection, Distribution and Performance Measurement | Share
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Video has become the dominant content format across every digital platform, and the technology infrastructure supporting video marketing has evolved to match its central role. A decade ago, video marketing mean... |
| 09.03.2026 | Video Marketing Technology: How Platforms, AI and Data Are Reshaping Brand Storytelling | Share
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Video has become the dominant content format across the digital landscape, and the technology powering it has evolved into a sophisticated ecosystem spanning production, distribution, personalisation and measur... |
| 10.02.2026 | Introducing iSpot SAGE: The Proprietary Agentic AI Platform Powered by Video Advertising's Most Trusted Data | Two years in the making, SAGE leverages iSpot's comprehensive ad data to serve as the industry backbone for the next generation of ROI-minded marketing intelligence
NEW YORK, Feb. 10, 2026 /PRNewswire-PRWeb/ -- iSpot, the cross-platform TV ... |
| 07.02.2026 | Automakers largely sit out 2026 Super Bowl advertising amid industry uncertainty | Automakers are largely sitting on the advertising sidelines during this year’s Super Bowl amid broader uncertainty in the U.S. automotive industry.
General Motors, Toyota Motor and Volkswagen are the only automakers expected to advertise Su... |
| 09.12.2025 | MarTech Interview with George Castrissiades, General Manager of CTV at AdRoll | George, with nearly 20 years in digital video and over a decade in CTV, what key moments shaped your journey, and what brought you to lead the CTV effort at AdRoll?
Over the past two decades, I’ve been fortunate to work at the forefront of ... |
| 15.10.2025 | Spanish-language audiences are growing even as TV viewership declines | The Spanish-language audience is growing significantly and proving to be a valuable audience for advertisers amid cord-cutting, recent data shows.
A Nielsen report found that Hispanic consumers are leading the nation in streaming consumptio... |
| 01.10.2025 | Trump’s threats against late-night TV could spell more trouble for advertisers | Late-night programming is facing upheaval — namely the cancellation of “The Late Show with Stephen Colbert” and the temporary suspension of “Jimmy Kimmel Live!”
It’s shining a spotlight on ratings and revenue for late-night standouts and sp... |
| 30.07.2025 | Struggling brewers push to make nonalcoholic beer more than a fad | Nonalcoholic craft beer is offered for sale at a big box store on January 06, 2023 in Hillside, Illinois. (Photo by Scott Olson/Getty Images)
Brewing has consolidated about as far as it can, with the five biggest companies controlling more ... |
| 07.06.2025 | The TAKE IT DOWN Act: A Double-Edged Sword in the Fight Against Non-Consensual Imagery | In the digital age, where images can be manipulated with a click, the line between consent and exploitation blurs. The TAKE IT DOWN Act, recently signed into law, aims to combat non-consensual intimate imagery (NCII). But is it a shield for... |
| 05.06.2025 | Genius Sports Announce Partnership With iSpot For Industry-Leading Unified And Outcomes Measurement in FANHub Platform | Genius Sports, the data, technology and broadcast partner today announced a strategic partnership with TV measurement company, iSpot.
Genius Sports clients will now have an unprecedented ability to understand deduplicated audiences and ROI ... |
| 05.06.2025 | Rick Astley’s 1987 hit ‘Never Gonna Give You Up’ gets 1 billion Spotify streams: He’s less famous now but happier, he says | Rick Astley was just 21 years old when he recorded his 1987 hit, “Never Gonna Give You Up.” It spent two weeks at No. 1 on the Billboard Hot 100, and charted for 24 more weeks.
At age 27, he retired from recording music, with no clue that h... |
| 22.05.2025 | Trump’s $600 million war chest: How he plans to wield his power in the midterms and beyond | “It’s leverage,” said Marc Short, who served as Trump’s director of legislative affairs during his first term and later as Vice President Mike Pence’s chief of staff. “It’s a reflection of the power that he still holds.” Inside Trump’s mone... |
| 31.01.2025 | Health | Telehealth companies boost ad spending while taking on more complex medicine | The companies’ advertising typically emphasizes convenience in a health care system that’s often just the opposite. They promise judgment-free birth control or care for conditions like erectile dysfunction and hair loss that have traditiona... |
| 10.01.2025 | Choozle and Roku: Pioneering the Future of Digital Advertising | In the fast-paced world of digital advertising, two companies are making waves: Choozle and Roku. Both are redefining how brands connect with consumers. Their recent initiatives signal a shift towards smarter, data-driven strategies that pr... |
| 07.01.2025 | Roku Unveils Data Cloud Collaboration Suite | Today, Roku, Inc. (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Data Cloud, which allows partners to access, analyze, and leverage Roku’s proprietary TV data seamlessly. As investments in TV streami... |
| 19.12.2024 | SALESmanago announced a strategic channel partnership with PrestaShop | SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of Europe’s most widely used eCommerce platforms which enables over 300,000 businesses to create and customise on... |
| 26.09.2024 | What America's No. 1 Beer Can Teach Entrepreneurs About Effective Marketing Modelo upended Bud Light's 20-year reign as America's favorite beer. How they did it is a masterclass in marketing — let me ... | When the beer brand Modelo launched its "Mark of a Fighter" marketing campaign in March of 2023, it was not only an intriguing concept that appealed to the underdogs of America, but it was also an indicator that this beer brand ha... |
| 09.07.2024 | MobileFuse Partners With iSpot.tv, Bolsters CTV and Video Measurement Capabilities | By combining the power of iSpot with MobileFuse's leading CTV offering, advertisers will have a clear view into the incremental reach and impressions over both linear and CTV sources at scale
NEW YORK, July 9, 2024 /PRNewswire/ -- MobileFus... |
| 29.04.2024 | Exclusive: Teads partners with TVision and Adelaide | figcaption>span]:font-sans">
Ad tech firm Teads inked new partnerships with two media measurement partners — TVision and Adelaide — to improve its video advertising tools in time for the annual upfronts season, executives exclusi... |
| 23.04.2024 | Yieldmo announces Lindsey DiGiorgio as New Chief Marketing Officer | Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, today announced the appointment of Lindsey DiGiorgio as Chief Marketing Officer. With over 15 years of experience at some of... |
| 26.03.2024 | Comcast’s AudienceXpress and iSpot announce new data collaborations | AudienceXpress, a Comcast Advertising company, announced a series of new data collaborations with iSpot, the TV measurement company used by top advertisers and agencies.
At its core, the two companies are teaming up to evaluate how iSpot’s ... |
| 15.02.2024 | Suddenly, there's real competition for broadband internet | Media Suddenly, there's real competition for broadband internet
Peter Kafka
2024-02-14T22:10:04Z
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| 13.02.2024 | iSpot Publishes Simulcast Report of Super Bowl LVIII; Records 126.6 Million Viewers Across Linear, OOH and Streaming | According to preliminary audience measurement estimates from iSpot, the simulcast of Super Bowl LVIII, which aired on CBS, Univision and Nickelodeon and streamed on Paramount+, Feb.11, 2024 from 6:40 p.m. ET to 10:46 p.m. ET, drew an averag... |
| 10.08.2023 | I used to work for Apple and watched it lose the K-12 education market to Google. Now it could lose the next generation of fans. | A girl views a new iPad tablet computer at an Apple store during its UK launch in central London Thomson Reuters
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| 22.05.2023 | Down 3-0, Celtics and Lakers need miracles | The National Basketball Association's two winningest franchises are technically still alive in the playoffs. But if history is any indication, they're already dead.
State of play: The Denver Nuggets beat the Los Angeles Lakers, 119-108, on ... |
| 20.04.2023 | Who will be the Next Tech Titan? Cast your vote in the GeekWire Awards | The finalists for the Next Tech Titan at the 2023 GeekWire Awards.
One of the five finalists for Next Tech Titan at the 2023 GeekWire Awards will join an elite class of companies.
Past winners of this category have gone on to raise big fund... |
| 14.12.2022 | The 12 hottest adtech companies of 2022 | LiveIntent This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
The adtech industry took a big hit in 2022 from the economic downturn.
Still, companies with expertise in hot areas like retail ... |
| 15.11.2022 | These are the 35 rising stars of Madison Avenue who revolutionized advertising in 2022 | This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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| 02.11.2022 | What causes hot flashes? Astellas ramps up educational campaign ahead of FDA decision | Astellas’ fezolinetant isn’t due for an FDA decision until February in vasomotor symptoms (VMS) associated with menopause — but the pharma company isn’t waiting until then to educate women about what’s causing their... |
| 26.10.2022 | Masters of Illusion star, Tetro, named 'Corporate Magician of the Year' | Tetro levitates fire on The CW "Your magic is phenomenal!" —Ashton Kutcher
LOS ANGELES (PRWEB) October 26, 2022
First place winner at the Magic Castle's Strolling Magic Competition in March and featured artist on the CW's latest s... |
| 30.08.2022 | Top-ranked technology company Akamai has more than 650 open roles. A recruiter shares what the firm is looking for in candidates. | Akamai employees at a hybrid work meeting. Akamai This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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Akamai Technologies was one of Glassdoor's best places to work in 2022.
The co... |
| 11.07.2022 | Digital mental health companies draw scrutiny and growing concerns | When Pat Paulson’s son told her he was feeling anxious and depressed at college, Paulson went through her Blue Cross Blue Shield provider directory and started calling mental health therapists. No providers in the Wisconsin city where her s... |
| 10.05.2022 | Novo Nordisk gets serious in ‘Get Real’ diabetes campaign with spokesman, actor and patient Anthony Anderson | Actor Anthony Anderson is a long-time Novo Nordisk spokesman and Type 2 diabetes advocate. As the star of the hit TV show “Black-ish,” Anderson first teamed with Novo for the original “Get Real About Diabetes” campaign la... |
| 29.04.2022 | The Week’s 10 Biggest Funding Rounds: AI Research Firm Anthropic Closes $580M Round, iSpot.tv Nabs $325M | 12 Shares Email Facebook Twitter LinkedIn
This is a weekly feature that runs down the week’s top 10 funding rounds in the U.S. Check out last week’s biggest funding rounds here.
Investors again spread their money all over the place this wee... |
| 29.04.2022 | The Week’s 10 Biggest Funding Rounds: AI Research Firm Anthropic Closes $580M Round, iSpot.tv Nabs $325M | 15 Shares Email Facebook Twitter LinkedIn
This is a weekly feature that runs down the week’s top 10 funding rounds in the U.S. Check out last week’s biggest funding rounds here.
Investors again spread their money all over the place this wee... |
| 27.04.2022 | Goldman Sachs will invest $325M in iSpot, helping to break Nielsen’s lock on TV ad measurement | iSpot CEO Sean Muller. (iSpot Photo)
Goldman Sachs Asset Management will invest $325 million in iSpot.tv as the Seattle-area company loosens industry stalwart Nielsen’s longtime hold on the market for measuring TV ads across broadcast and s... |
| 21.04.2022 | Eli Lilly and Boehringer Ingelheim urge women to become their own heart health advocates in new campaign | The heart failure market got a little more crowded last summer when Eli Lilly and Boehringer Ingelheim expanded the label on their blockbuster diabetes drug Jardiance. Now, the companies are teaming up to tell women — who ... |
| 13.04.2022 | The never-ending Zostavax story – in court. Merck gets a win, but thousands more lawsuits pending | Merck hasn’t sold Zostavax in the US since 2020, but that’s not stopping the lawsuits. Thousands of cases charging Zostavax side effects, efficacy issues and advertising and marketing complaints are still working their way... |
| 31.03.2022 | TurboTax owner Intuit was sued by federal regulators, who allege the company's advertising for 'free' tax-filing services was misleading | The FTC filed a complaint Tuesday that TurboTax had engaged in misleading advertising.
The FTC began investigating TurboTax after a series of ProPublica stories in 2019.
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TurboTax was not as free, free, free as it claimed to be... |
| 04.03.2022 | B2B Video Marketing Strategy Using These Storytelling Techniques | Plenty of marketers are jumping on the B2B video marketing bandwagon, leading it to become just as saturated as any other type of content. While we have numerous channels to post videos – TikTok, Facebook, Instagram, brand websites, YouTube... |
| 02.03.2022 | TV ad measurement startup iSpot grabs Tunity, its third acquisition in 14 months | (iSpot, Tunity Photo)
iSpot, the Seattle-area startup that measures the reach and impact of television advertising, has made its third acquisition in the past 14 months, picking up Tunity, a company that tracks consumer viewing habits in pu... |
| 25.02.2022 | GlaxoSmithKline amplifies the agony of ‘la culebrilla’ to raise shingles awareness with Spanish speakers | The burning pain and electric shock-like symptoms of shingles are the same no matter what language you speak. GlaxoSmithKline, however, wants to make sure Spanish-speakers are aware of shingles, or la culebrilla, and that it can be prevente... |
| 22.02.2022 | Cross-platform ratings show the Super Bowl is as important as ever | The news: Super Bowl LVI was the most-watched Super Bowl in the last five years, marking a return to pre-pandemic normals and reinforcing the event’s place as a one-of-a-kind opportunity for advertisers and broadcasters.
By the numbers: In ... |
| 15.02.2022 | With FDA nods and third-shot OKs, Moderna and Pfizer boost vaccine ads – and booster messages | Now that both the Moderna and Pfizer-BioNTech Covid vaccines are FDA-approved, each also has the go-ahead to advertise their shots. While the focus was initially on simply encouraging vaccinations, Moderna and Pfizer now also have an eye on... |
| 09.02.2022 | Backing Biogen, 75+ House Republicans call on CMS to abandon its decision to limit amyloid-targeted Alzheimer's drugs to trials | Top Republicans are calling on HHS “to abandon and re-propose” a draft national coverage decision from CMS on anti-amyloid Alzheimer’s drugs, which seeks to restrict the use of such drugs to clinical trials until their benefits can be estab... |
| 08.02.2022 | Novavax's vaccine rollout crawls amid months of broken promises — report | For Novavax, part of the big question surrounding the biotech was whether it could manufacture a Covid-19 vaccine — its first commercial product — properly, in sufficient quantity and deliver it on time.
With months of de... |
| 08.02.2022 | New OrbiMed-backed biotech aims to replicate Vertex's wildly successful cystic fibrosis pills in other diseases | A new biotech aiming to tackle protein misfolding has landed a substantial Series A from some blue-chip investors.
Congruence Therapeutics burst onto the scene Tuesday with a $50 million round, including funds from Orbi... |
| 07.02.2022 | Eric Lander 'bullied and demeaned' staff at White House science office — investigation | A majority of neurologists agree with Medicare on the need for more data on Biogen and Eisai’s Alzheimer’s disease med Aduhelm, despite FDA approval.
More than half (52%) of neurologists agree with the Centers for Medicare and Medicaid Serv... |
| 07.02.2022 | In upholding Martin Shkreli's lifetime ban, judge rules any statement he makes about pharma could be a violation | A federal judge in New York has upheld the lifetime industry ban placed on Martin Shkreli last month after the ex-Pharma Bro appealed the decision.
Shkreli and his lawyers largely objected to the scope of the ban, arguing... |
| 07.02.2022 | Eric Lander 'bullied and demeaned' staff at White House science office — investigation | Today was Pfizer CEO Albert Bourla’s chance to relish the market success of its Covid vaccine and drug and what a fresh flow of $54 billion-plus from the pandemic franchise this year can do for the company. First on the list? The BD team is... |
| 07.02.2022 | Eric Lander 'bullied and demeaned' staff at White House science office — investigation | While Amgen boasted a 2% revenue boost last year, that growth was largely driven by profits from the company’s Covid-19 manufacturing deal with Eli Lilly, the company revealed in its Q4 results. To make up for declining Q4 sales, CEO Bob Br... |
| 07.02.2022 | Eric Lander 'bullied and demeaned' staff at White House science office — investigation | The biopharma industry has recently seen a groundswell of companies attempting to get their cancer drugs approved using data from China, namely Eli Lilly and EQRx. But Richard Pazdur, the FDA’s oncology chief, threw cold water on that notio... |
| 07.02.2022 | New AI startup launches with $40M; ObsEva announces regulatory holdup for flagship drug | A new AI platform biotech announced its launch this morning — out of San Diego, CA.
1859, Inc. is the name of the new company, which spun out of science incubator and accelerator JLABS after being founded in 2019 — and claim... |
| 07.02.2022 | Eric Lander 'bullied and demeaned' staff at White House science office — investigation | Even before the biotech boom on Wall Street went bust, John Hood had planned to build his new company using the old business model: lean staff, low overhead, raising cash from committed venture investors rather than generalists on the marke... |
| 07.02.2022 | Eric Lander 'bullied and demeaned' staff at White House science office — investigation | Bristol Myers Squibb and Pfizer are encouraging people to take heart and stroke symptoms seriously — re-upping their awareness campaign for a second run.
A new TV ad, along with radio, digital and social media, take up the “No Time to Wait”... |
| 07.02.2022 | Eric Lander 'bullied and demeaned' staff at White House science office — investigation | In December 2019, a tiny decade-old California startup known as Cardero Therapeutics announced a new name — Epirium Bio — a new direction and $85 million in cash from blue-chip VCs such as ARCH and Vertex Ventures.
The company’s founders ha... |
| 07.02.2022 | Eric Lander 'bullied and demeaned' staff at White House science office — investigation | In the latest round of patient advocacy and the FDA, the drug reviewer approved Biogen and Eisai’s Alzheimer’s disease med Aduhelm over the advice of its own adcomm. Critics pointed to pressure from pharma-funded advocacy groups such as the... |
| 07.02.2022 | Experts encourage better 'cyber hygiene' as pharma breaches skyrocket amid the pandemic | As the Covid-19 pandemic thrusts pharma companies into the public spotlight and accelerates digitization, cybersecurity experts say it also places a huge target on their backs. Now, Constella Intelligence is rep... |
| 07.02.2022 | Eric Lander 'bullied and demeaned' staff at White House science office — investigation | AbbVie launched its first mainstream ad campaign for migraine prevention med Qulipta. In two 45-second TV commercials, people are shown staving off migraine onset as they move through daily triggers like menstrual period, stress or rainy we... |
| 12.01.2022 | Reeling from FDA rejection, BeyondSpring axes 35% of US staffers in hopes of I/O comeback | It’s been a roller coaster few months for BeyondSpring Pharmaceuticals — and the New York-based biotech is now asking a third of its staffers to alight the train early.
BeyondSpring is chopping its US workforce by 35%, with som... |
| 12.01.2022 | 'Seeds of change' sprout into higher projected return on investments for the biopharma industry, according to Deloitte | Since 2010, Deloitte has been tracking the return on investment that a handful of top biopharma companies might expect to see from their late-stage assets. Last year, the company noted “seeds of change” following a six-year... |
| 11.01.2022 | Updated: CMS to restrict coverage of Biogen's controversial Alzheimer's drug to only clinical trials | Dupuytren’s contracture patients are asking questions in Endo’s latest ad campaign to raise awareness about the hand condition. The TV ad debuted Monday focuses on four real patients who sit down at a table together and ask questions about ... |
| 11.01.2022 | Updated: CMS to restrict coverage of Biogen's controversial Alzheimer's drug to only clinical trials | A new TV ad bolsters Neurocrine Bioscience’s campaign for tardive dyskinesia drug Ingrezza that began last spring. The commercial features patients (who are actors) talking about having better mental health, but are now concerned that other... |
| 11.01.2022 | Updated: CMS to restrict coverage of Biogen's controversial Alzheimer's drug to only clinical trials | Pfizer is cutting its US sales staff to adjust to the permanent shift to digital promotions and away from in-person meetings. It plans to eliminate a few hundred sales force positions, but at the same time, will add back about half that sam... |
| 11.01.2022 | Updated: CMS to restrict coverage of Biogen's controversial Alzheimer's drug to only clinical trials | Class is dismissed for PharmStars’ first cohort of digital health startup companies. The pharma-focused accelerator recently graduated 12 companies after a 10-week educational program and a final showcase meet-up with six pharma members – B... |
| 11.01.2022 | Micro-influencers with a major platform: Are they the next big thing in pharma marketing? | Damian Washington didn’t want to be “the MS guy.”
He was a lifelong performer — he booked his first commercial at 15 promoting Captain Crunch cereal — and a funny guy with a YouTube channel full of clever videos. The only pro... |
| 05.01.2022 | Teva and Novartis’ Sandoz launch Narcan generics on same day, brand marketer Emergent remains in play | Teva and Novartis’ Sandoz recently launched generic versions of Narcan on the same day, but it likely wasn’t a coincidence. Both first-to-market generics for Narcan, an opioid overdose rescue nasal spray, are FDA approve... |
| 20.12.2021 | ‘The pursuit of normal': Pfizer launches first Covid-19 vaccine TV ads | One of Pfizer’s new vaccine TV commercials never mentions its vaccine brand Comirnaty. In fact, it doesn’t mention vaccines or Covid-19 at all and doesn’t show people wearing masks or social distancing. Yet it’s clear the ad ... |
| 10.12.2021 | HubSpot : The Ultimate Guide to Product Marketing in 2021 | During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later.
The cool part? Volkswagen announced their new VW Bus - it's electric and features sleek, modern s... |
| 18.11.2021 | Here are the Washington state companies that made Deloitte’s annual list of fastest-growing firms | Some of the Washington state companies that made Deloitte’s annual Fast 500 list. (Deloitte Chart)
Seattle’s reputation as a technology and innovation hub was further cemented by the release of Deloitte’s 2021 “North American Technology Fas... |
| 12.11.2021 | Gamut Expands Use Of iSpot To Deliver Next Generation Outcome-based Measurement With Launch Of New Foot Traffic Measurement Capability | NEW YORK and LOS ANGELES, Nov. 12, 2021 /PRNewswire/ -- Gamut, The Leader in Local OTT, today announced an expansion of its measurement capabilities via a partnership with iSpot, the leading real-time TV ad measurement and attribution compa... |
| 03.11.2021 | Game on: Wireless versus wireline competition is real — Moore
E5G Show | In December 2018, T-Mobile posted a video to YouTube, “The Carriers Who (Almost) Stole Wireless.” This was a telecom parody of “The Grinch Who Stole Christmas,” with the villains being three Grinch-like creatures who are greedy, cartoonish ... |
| 01.11.2021 | Meta: What Exactly Is Mark Zuckerberg Thinking? | Facebook's New Meta Corporate LogoSOURCE: Meta Web Site (www.meta.com) |
| 20.10.2021 | Philanthropist-funded study at a prestigious hospital raises thorny questions about clinical research | The opportunity seemed too good to pass up. It was 2020, and the CEO of a blood-test company was addressing fibromyalgia patients through their television screens. His firm, EpicGenetics, wasn’t exactly a household name, but its product cou... |
| 19.10.2021 | iSpot.tv Hires Media Measurement Veteran Vijoy Gopalakrishnan as Chief Research Officer | Former Nielsen, IRI Executive Will Lead Currency Initiatives and Ad-First TV Measurement Innovations that Quantify Business and Brand Impact
iSpot.tv, the real-time platform for measuring the business and brand impact of TV advertising, ann... |
| 19.10.2021 | VAB Releases Report Showcasing How Today's Innovative Marketers Are Using Streaming to Drive Brand Success | NEW YORK, Oct. 19, 2021 /PRNewswire/ -- The Video Advertising Bureau (VAB), the voice of the video advertising industry, today released Stream On: 23 Real-World Case Studies Highlighting How Video Streaming Drives Brand Success.
"With ... |
| 11.10.2021 | iSpot buys DRMetrix, makes another acquisition to fuel growth of TV ad measurement platform | iSpot CEO Sean Muller. (iSpot Photo)
Seattle-area startup iSpot has acquired DRMetrix, a Southern California-based company that specializes in measuring TV ad performance for direct-to-consumer TV advertisers.
DRMetrix has eight employees w... |
| 06.10.2021 | If Your Takeaway From Facebook's Whistleblower Is That Section 230 Needs Reform, You Just Got Played By Facebook | Here we go again. Yesterday, the Facebook whistleblower, Frances Haugen, testified before the Senate Commerce Committee. Frankly, she came across as pretty credible and thoughtful, even if I completely disagree with some of her suggestions.... |
| 06.10.2021 | If Your Takeaway From Facebook's Whistleblower Is That Section 230 Needs Reform, You Just Got Played By Facebook | Here we go again. Yesterday, the Facebook whistleblower, Frances Haugen, testified before the Senate Commerce Committee. Frankly, she came across as pretty credible and thoughtful, even if I completely disagree with some of her suggestions.... |
| 08.08.2021 | PlayStation takes shot at NBA playoffs as TV ad budgets spike in July | Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
Sony made a huge bet ... |
| 08.08.2021 | PlayStation takes shot at NBA playoffs as TV ad budgets spike in July | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Sony made a huge bet with a series of PlayStation ads that it placed during the NBA Playoffs in July. But despite outspending its two m... |
| 07.08.2021 | Verizon and AT&T plan post-pandemic 5G marketing blitz, even as consumer use cases remain unclear | Verizon and AT&T shelved 5G marketing campaigns that emphasized out-of-home consumer use cases during the pandemic.
Consumers are still uncertain about clear 5G benefits, which may slow adoption.
Verizon hopes a 5G network that can func... |
| 01.08.2021 | Nintendo and Sony are playing different games when it comes to TV advertising | Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
Nintendo flat-out dom... |
| 01.08.2021 | Nintendo and Sony are playing different games when it comes to TV advertising | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Nintendo flat-out dominated video game national TV advertising for the first half of 2021. But depending on your programming of choice,... |
| 24.06.2021 | Billie Eilish, H.E.R. Concert Grabbed Most Amazon Prime Day Attention | (Photo by Robert Alexander/Getty Images) Getty Images |
| 28.05.2021 | T-Mobile swinging for the fences, winning the battle of 5G superlatives — Moore | We have a winner in the battle of competing 5G claims. It’s T-Mobile. And T-Mobile wants you to know this. The underpinnings for such claims have changed greatly since last fall. And as of 2021, Verizon and AT&T seem not to have a good ... |
| 26.04.2021 | Chicken! We Like It Our Way: Cellular, Fried and Without Blood | Every week, Plant-based Business Expert Elysabeth Alfano breaks down the headlines with her review and analysis in the Plantbased Business Minute. The following is for the week ending April 23, 2021.
This week we’re talking about chicken. E... |
| 31.03.2021 | Robinhood ditches signature confetti in stock trading app amid criticism | More On: Robinhood
Gensler’s brewing battle with Robinhood could prove bloody Robinhood to give users access to their paychecks two days early SEC weighing ban on controversial PFOF payment system PayPal exploring a stock-trading platform t... |
| 31.03.2021 | Robinhood ditches signature confetti in stock trading app amid criticism | More On: Robinhood
Half of JPMorgan, Robinhood workers admit smoking weed on the clock: survey Dogecoin can become internet’s currency with key change: Robinhood CEO Robinhood shares recover sharp losses after posting an earnings flop Tradi... |
| 06.03.2021 | Americans’ obsession with staying home hurts vulnerable workers | We cannot grocery deliver our way out of a pandemic. Monika Skolimowska/picture alliance via Getty Images
Public messaging in the pandemic has said “we” need to stay at home.
This ignores people who must report to a work site.
The elevation... |
| 09.02.2021 | The Very Worst Ads In Super Bowl LV | While the Super Bowl LV telecast contained many good ads, some bombed as well.mpi34/MediaPunch/MediaPunch/IPx |
| 27.01.2021 | Inspiration Vs Cultural Appropriation: Who Are The Jerks In The Jerk Business? | The Jamaican Jerk method of seasoning food is more popular now than ever. The authentic taste of scotch bonnet peppers and allspice berries infused with pimento wood, commonly featuring thyme, ginger, garlic and scallion, has taken diners b... |
| 14.01.2021 | iSpot expands its ad measurement platform by acquiring Ace Metrix | ISpot.tv announced today that it has acquired Ace Metrix, a deal that brings two TV and video ad measurement companies together.
ISpot founder and CEO Sean Muller said that the companies have complementary solutions. After all, he said, “In... |
| 14.01.2021 | iSpot acquires Ace Metrix to bolster TV ad measurement tech | iSpot CEO Sean Muller. (iSpot Photo)
Seattle-area startup iSpot is beefing up its technology platform that measures TV advertisement performance with the acquisition of Los Angeles-based Ace Metrix.
The two companies are similar, both offer... |
| 30.12.2020 | What The Self-Care Consumer Trend Means For Brands | Founder and CEO of Schieber Research, LLC, with offices in New York and Tel Aviv. Trends and innovation expert and keynote speaker. |
| 04.12.2020 | Moore: Holiday wireless competition is very, very different in 2020
Featured Whitepaper | Wireless competition for the 2020 holiday season is different. Really different, for so many reasons.
Carriers practically asked customers to avoid their stores. “How You Can Do Black Friday from Your Device” was the headline of an 11/20 bl... |
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