Cake (joincake.com) is the easiest way to think about the end of your life. It doesn't have to be so hard. 100% of people die, but most of us don't plan for it--this can lead to physical and emotional suffering as well as financial losses. Cake makes it easy to start thinking about your values around end-of-life. Cake's simple interface guides you through a series of simple propositions, and outputs a life handbook of your preferences that you can share with your loved ones, your doctor, your lawyer, and anyone else you think should know.
MISSION:
Together, we are building a destination for end of life planning, response, and inspiration. Reflecting on what we would want at end of life helps us to live congruently with our values, be considerate of our loved ones, and bring new meaning to living.
MISSION:
Together, we are building a destination for end of life planning, response, and inspiration. Reflecting on what we would want at end of life helps us to live congruently with our values, be considerate of our loved ones, and bring new meaning to living.
Location: United States, Massachusetts, Boston
Employees: 11-50
Total raised: $5.05M
Founded date: 2014
Founders name: Suelin Chen, PhD
Founders Related Locations: United States, Massachusetts, Cambridge
Investors 12
Show more
Funding Rounds 2
| Date | Series | Amount | Investors |
| 16.08.2021 | Seed | $3.7M | - |
| 14.11.2017 | - | $1.35M | - |
Persons 1
| Date | First Name | Last Name | Title | |||
| - | Suelin | Chen, PhD | CEO &a... | linkedin.c... | - | - |
Mentions in press and media 24
| Date | Title | Description |
| 30.09.2021 | The death industry: How innovation is breathing new life into the market | Some cultures have rich and joyous celebrations of the dead, such as Mexico’s Día de Muertos. Source: supplied. Death. It’s inevitable and omnipresent. In 2020, 60 million people died worldwide; 160,000 in Australia and 33,000 in New Zealan... |
| 24.08.2021 | Tech View: Now is the time to prepare for your digital afterlife | COURTESY RYAN OZAWA Ryan Ozawa is flanked by his mom, Myra Ozawa, 76, and his wife, Jennifer Ozawa, 48. Since my last column ran, my wife and mother passed away. As a husband and son, I’m devastated. But as your friendly neighborhood techno... |
| 16.08.2021 | Cake Raises $3.7M to Expand End-of-Life Planning Offerings Amidst Growing Demand | Serving more than 30 million people per year, Cake has emerged as world’s largest online platform for end-of-life planning |
| 22.07.2021 | Cake Raises $3.7M to in Funding | Cake, a Boston, MA-based online platform for end-of-life planning and navigating mortality, raised $3.7m in funding. Backers included new investors AARP, InHealth Ventures (IHV), Two Lanterns, Portfolia’s Aging and Longevity Fund, Scrum Ven... |
| 21.07.2021 | Why did crypto exchange Binance exit FTX? | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Paid Content Why Deloitte is making a call for innovation now From Deloitte Sam Bankman-Fried has... |
| 21.07.2021 | Why did crypto exchange Binance exit FTX? | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox. Paid Content Why today's marketers need strong collaboration tools From Optimizely Sam Bankman-Fr... |
| 17.01.2021 | Startups at CES showed how tech can help elderly people and their caregivers | The COVID-19 pandemic shined a harsh spotlight on the challenges many elderly people face. Older adults are among the highest-risk groups for developing cases that need hospitalization and nursing homes were especially vulnerable to outbrea... |
| 16.07.2020 | Boom Time for Death Planning The Obituary Game The Pandemic Hits Death & Co. | The coronavirus pandemic has drawn new business to start-ups that provide end-of-life services, from estate planning to a final tweet. |
| 21.10.2019 | 10 tech startups focused on improving life for older Americans Baby Boomers have immense buying power, and Silicon Valley is taking notice. 1. Papa: Grandkids-on-Demand 2. Silvernest: Airbnb altern... | by Benjamin Lampkin |
| 20.02.2019 | 50 Women-Led Startups That Are Crushing Tech | Stephanie Lampkin, chief executive officer and founder of Blendoor, speaks during the 2019 Makers... [+] Conference in Dana Point, California, U.S., on Thursday, Feb. 7, 2019. The event gathers industry leading females for roundtable discus... |
Show more