Founded in 2007, Liazon Corporation operates the industry-leading private benefits exchange for businesses. Its flagship product, the Bright Choices® Exchange, is an online benefits store that is changing the way employers and employees buy benefits. Bright Choices helps employers manage their health care costs by setting predictable budgets through a defined contribution funding strategy while guiding employees to purchase better coverage of health, dental, vision, life, disability and other benefits. Advanced cloud computing infrastructure and robust security protection ensures continual access and safeguards confidentiality of data transmission. Liazon works with top national and regional insurance providers and supports businesses nationwide through a distribution network of leading broker partners. Liazon was acquired by Towers Watson in November 2013.
Location: United States, New York, Buffalo
Employees: 201-500
Total raised: $30.8M
Founded date: 2007
Investors 4
| Date | Name | Website |
| - | Bain Capit... | baincapita... |
| - | F-Prime Ca... | fprimecapi... |
| - | Bessemer V... | bvp.com |
| - | Eight Road... | eightroads... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 24.04.2012 | - | $18.2M | - |
| 06.04.2011 | - | $12.6M | - |
Mentions in press and media 5
| Date | Title | Description |
| 23.10.2013 | Former White House CTO: What’s next for Obamacare website | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! This is a guest post by former White House chief ... |
| 23.10.2013 | Former White House CTO: What’s next for Obamacare website | This is a guest post by former White House chief technology officer Aneesh Chopra. The launch of HealthCare.gov certainly didn’t go as planned. Due to technical errors, millions of Americans were sent to the functional equivalent of a waiti... |
| 25.04.2012 | Liazon Closes $18.2M | BUFFALO, NY, Firm that operates the Bright Choices private health benefits exchange, has closed $18.2 million. Bessemer Venture Partners and Fidelity Biosciences led the round. >> Click here for more funding data on Liazon >>... |
| 24.04.2012 | Liazon Closes $18.2M in Funding | Liazon, an operator of a private health benefits exchange, has closed $18.2m in new funding . The round was led by Bessemer Venture Partners and Fidelity Biosciences, with follow-on participation from Bain Capital Ventures and Rand Capital,... |
| 06.04.2011 | Liazon Corporation Raises $12.6M in Funding | Liazon Corporation, a New York City and Buffalo-based company that operates a private online benefits store enabling employees to purchase healthcare and insurance products, has secured a $12.6m round of funding. Investors include Bain Capi... |