| Date | Title | Description |
| 10.03.2026 | Privacy-Enhancing Technologies in AdTech: Differential Privacy, On-Device Processing and Secure Computation | Share
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A streaming entertainment platform with 48 million subscribers wants to measure whether its new brand awareness campaign on a major social media network actually drove subscription sign-ups, but it cannot share... |
| 06.03.2025 | Publicis to acquire data group Lotame, double individual profiles to 4 billion | Publicis to acquire data group Lotame, double individual profiles to 4 billion
By ReutersMarch 6, 20252:01 PM UTCUpdated ago
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| 24.01.2025 | The Evolution of Marketing: A New Era of Direct Mail and Programmatic Advertising | In the fast-paced world of marketing, change is the only constant. The landscape is shifting, and two recent developments highlight this transformation: Postie’s appointment of Phil Davis and Equativ’s launch of Maestro. Both events signify... |
| 22.01.2025 | Equativ Unveils Maestro by Equativ | Equativ, a global independent adtech company, announced major upgrades to its all-in-one curation platform, Equativ Buyer Connect (EBC), now renamed Maestro by Equativ, that centralizes programmatic campaign management and provides ad buyer... |
| 16.05.2024 | MarTech Interview with Matthew Doherty, CEO of North America at EXTE | Greetings Matthew, Can you share with our audience a brief overview of your professional journey, highlighting key milestones and experiences that have shaped your career in the ad tech industry?
I’ve spent the last 15+ years of my career i... |
| 11.04.2024 | Meet the 33 rising stars of adtech solving digital advertising's toughest challenges | Advertising Meet the 33 rising stars of adtech solving digital advertising's toughest challenges
Lauren Johnson and Lara O'Reilly
2024-04-11T17:45:10Z
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| 25.01.2023 | Lotame Launches Next-Gen Data Platform Spherical to Extend Data Portability and Interoperability | Salesforce, mParticle, Tealium and Simon Data Among Others Connect with Spherical to Accelerate the Value of First-Party Data
Lotame, the global technology company that makes customer data smarter, faster, and easier to use, announced the l... |
| 19.07.2022 | Top 10 Data Management Platforms (DMP) in 2022 | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Table of contents
What is a data management platf... |
| 09.06.2021 | Lotame Panorama ID Continues To Win Industry Support | PubMatic and MediaMath support the Panorama ID to power cookieless advertising across the open web
Lotame the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, an... |
| 18.05.2021 | Mobilewalla Expands Relationship with Lotame | Mobilewalla Consumer Intelligence Solutions "Lotame is an industry leader and we are excited to expand our relationship with them and work more closely with their platform partners," said Anindya Datta, Mobilewalla CEO & Found... |
| 12.04.2021 | How publishers are monetizing through ecommerce | Ecommerce monetization opportunities for publishers are expanding. Publisher revenues from ecommerce now include commissions and fees generated from affiliate or partner marketing content, curated ecommerce marketplaces, and branded merchan... |
| 17.12.2020 | Facebook and Google have been accused of striking a secret, illegal advertising deal | A coalition of state attorneys general filed an antitrust case against Google on Wednesday.
They accused Google of giving Facebook unfair advertising advantages to stop it from getting into an area of adtech called "header bidding.&quo... |
| 28.10.2020 | Lotame unveils its new cookie-less tech for ad targeting | Data management company Lotame is announcing a new way for publishers and marketers to track identity that it calls Panorama ID.
For years, online advertisers have relied on cookies to track and target audiences, but they need new approache... |
| 21.10.2020 | How your browser can make your online life a little more private | Data privacy laws are still a work in progress, but one major improvement is coming: Global Privacy Control, which — assuming everything works out — will let you automatically opt out of having your data sold or shared at every website you ... |
| 24.10.2019 | Lotame unveils Cartographer, its new approach to tracking user identity | Lotame, a company offering data management tools for publishers and marketers, today unveiled a new product called Cartographer — described by CMO Adam Solomon as “our new people-based ID solution.”
In other words, it’s Lotame’s offering to... |
| 05.04.2019 | Lotame pitches an ‘unstacked’ approach to selling data tools | Lotame is unveiling what it says is a new approach to the data management business, with what it calls an “unstacked” strategy.
Adam Solomon, a former Time Inc. and Viacom executive who recently joined Lotame as chief marketing officer, sai... |
| 11.01.2019 | The Business Benefits of Visualizing Your Data | As your business accumulates more and more data, it becomes increasingly difficult to sift through the information for relevant insights. Even with advanced tools at your disposal, such as AI or machine learning, there’s a massive influx of... |
| 12.09.2018 | AI-powered Hiretual lands $5 million to turn the internet into a recruiting platform | Artificial intelligence impacts our daily lives in the form of smart assistants, internet of things devices, and popular AI use cases targeting consumers with ads, recommendations, and personalized messaging. AI can also make a big differen... |
| 12.09.2018 | AI-powered Hiretual lands $5 million to turn the internet into a recruiting platform | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Artificial intelligence impacts our daily lives i... |
| 08.08.2018 | The top 10 tech companies in Columbia, Md.: realLIST 2018 | Editor’s note: Technical.ly’s realLIST is a well-informed accounting of the top tech firms in the markets we serve.Tenable’s recent initial public offering brought a lot of attention — and dollars — to the Columbia area. But it’s not as tho... |
| 25.07.2018 | Power Moves: Jacqueline Albright joins Lyft’s Baltimore team | Power Moves is a column where we chart the comings and goings of talent across the region. Got a new hire, new gig or promotion? Email us.
After nearly five years working with Baltimore startups and entrpreneurs at Emerging Technology Cente... |
| 19.09.2016 | It all started with Advertising.com | Advertising.com, an early online ad company, is tech lore in Baltimore.
Six years after brothers Scott and John Ferber started it in 1998, Advertising.com was bought by AOL for $435 million — one of the biggest local exits in the last decad... |
| 13.04.2016 | Lotame has new ways to help digital advertisers use data | For one of the many Baltimore-area adtech startups that was founded by former Advertising.com employees, there wasn’t an easy shorthand to describe Lotame when it formed around 2007.
“When Lotame started, the terminology ‘data management pl... |
| 14.08.2015 | Lotame’s new tool tells marketers more about what you read on the Web | Marketers are like anxious lovers. They want to know every little detail about you.
Today, data management platform (DMP) Lotame is offering them more pieces of you. It is announcing a new Semantic Classification Tool that it says offers “g... |
| 14.08.2015 | Lotame’s new tool tells marketers more about what you read on the Web | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Marketers are like anxious lovers. They want to k... |
| 12.03.2015 | Kinglet hires Planit for marketing push [Startup Roundup] | WHO’S GETTING FUNDED
Graybug, a pharmaceutical startup based at FastForward East, closed a $1.74 million Series A financing round. The company makes treatments for eye disease. The money will be used to advance development of the company’s ... |
| 09.03.2015 | Adobe’s Marketing Cloud suits up for the next phase of getting and keeping customers | At the Adobe Summit today in Salt Lake City, Adobe is raining down major announcements from its Marketing Cloud.
The long list of new features marks the Cloud’s full-scale entry into the Internet of Things (IoT), wearables, and ad tech.
In ... |
| 09.03.2015 | Adobe’s Marketing Cloud suits up for the next phase of getting and keeping customers | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
At the Adobe Summit today in Salt Lake City, Adob... |
| 16.02.2015 | These 27 Baltimore tech firms are hiring right now [NET/WORK] | If you want a job in tech, look no further than NET/WORK — the tech jobs fair organized by Technical.ly.
More than twenty businesses, startups and organizations that are looking to hire will be at the Emerging Technology Centers’ Haven Camp... |
| 19.03.2014 | Lotame Acquires AdMobius | Lotame, a New York-based provider of an independent data management platform (DMP), acquired AdMobius, a San Mateo, California-based provider of a mobile audience management platform.
The amount of the transaction was not disclosed.
Founded... |
| 19.03.2014 | Columbia-based Lotame Solutions raised $14.9M in equity [Startup Roundup] | Have news for the Startup Roundup? Get in touch.who’s getting funded?
Lotame Solutions, Inc., based in Columbia, Md., has raised $14.9 million in equity, according to SEC filings. The company, with offices in New York as well, sells a data-... |
| 18.03.2014 | Lotame Acquires Mobile Ad Targeting Startup AdMobius | Data management platform Lotame just announced that it’s acquiring startup AdMobius.
AdMobius was founded by three alums for Apple’s iAd program and from Quattro Wireless, the company that Apple acquired to build iAd. I first wrote about it... |
| 05.03.2014 | More DMP Investment: Lotame Receives $15M In Funds | Lotame, known for its data management platform (DMP), has received a $15 million injection in Series D funding, led by Sozo Ventures and TrueBridge Capital Partners. This brings Lotame’s total funds raised to $44 million.
These new funds, s... |
| 05.03.2014 | Lotame Secures $15M in Series D Funding | Lotame, a New York, based provider of a data management platform (DMP), secured $15m in Series D funding.
The round was led by Sozo Ventures and TrueBridge Capital Partners, with participation from existing investors Battery Ventures, Emerg... |
| 05.12.2013 | Twitter's new retargeted promoted tweets offer 195% higher conversion, company says | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Twitter launched retargeted advertising today in ... |
| 05.12.2013 | Twitter's new retargeted promoted tweets offer 195% higher conversion, company says | Twitter launched retargeted advertising today in mobile via an ad product the company calls “tailored audiences.” The product had been in private beta for three months, but is now available globally to any advertisers.
Essentially, since yo... |
| 04.12.2013 | Twitter Is About To Officially Launch Retargeted Ads [Update: Confirmed] | Twitter is ready to roll out retargeted ads fueled by browser cookies, sources confirm. Twitter could make the announcement as soon as tomorrow, expanding retargeted ads beyond the “experimental” phase that started in July. The secret sauce... |
| 03.04.2013 | Mindgrub Technologies releases latest mobile game Grouper [Startup Roundup] | This is the Startup Roundup. Every Wednesday morning, Technically Baltimore will put together the smaller pieces that make up our startup ecosystem. If you’ve got news to share, get in touch.who’s getting funded?
BandHappy, based in Owings ... |
| 27.03.2013 | Lotame Solutions Receives $5.5M Venture Loan Facility from Horizon Technology Finance | Lotame Solutions, Inc., a New York, NY- and and Columbia, MD-based data management platform for publishers, ad networks and marketers, received a $5.5m venture loan facility from Horizon Technology Finance Corporation (Nasdaq: HRZN).
The co... |
| 27.03.2013 | Lotame Closes $5.5M in Venture Debt |
COLUMBIA, MD, Leading data management platform closed a $5.5 million venture loan facility from Horizon Technology Finance.
>> Click here for more funding data on Lotame
>> To export Lotame funding data to PDF and Excel, cli... |
| 26.09.2012 | AdMobius Launches with $5M Series A Funding | AdMobius, a San Mateo, Calif.-based provider of mobile audience targeting solutions, has launched with a $5m Series A funding.
The round was led by Opus Capital and Storm Ventures.
In conjunction with the investment, Bob Borchers, general p... |
| 06.12.2010 | Lotame Raises $11M in Series C Funding | Lotame Solutions, a New York, NY-based marketing technology company, has closed a $11m Series C funding.
The round was led by Emergence Capital, with participation from existing investors Hillcrest, Battery Ventures, and Pinnacle Ventures. ... |
| 08.02.2010 | Pursway grabs $6m to help find companies social influencers | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Social networking is filled with people who like ... |
| 08.02.2010 | Pursway grabs $6m to help find companies social influencers | Social networking is filled with people who like to talk. While a majority of the online chatter is simply noise, some individuals, for reasons that vary, have networks of friends, family and colleagues that listen, trust and act on their r... |
| 05.12.2008 | Whither 2009 online ad budgets | Flat is the up 20% in online advertising
From where I sit, it appears that the online advertising business has not yet fallen off a cliff. But what happens when ad buyers start spending 2009 ad budgets instead of working off the end of 2008... |
| 05.12.2008 | Whither 2009 Online Ad Budgets? | From where I sit, it appears that the online advertising business has not yet fallen off a cliff. But what happens when ad buyers start spending 2009 ad budgets instead of working off the end of 2008 ad budgets that were set in a different ... |
| 17.09.2008 | Are you an “influencer?” If so, BuzzLogic has an ad network for you | Social media influencers of the world take note: You can now (theoretically) get the financial credit your influence deserves.
Today, BuzzLogic, a start-up capitalized to the tune of about $13.5 million, goes live with its its “Conversation... |
| 26.04.2008 | Widgets: The Marketer's Recession Survival Tool | This guest post about the widget economy was written by Michael Jones, an angel investor, the CEO of Userplane and a Senior Vice President of AOL.
Userplane, which was acquired by AOL in August 2006, is a communications widget provider (add... |
| 11.02.2008 | Lotame Solutions takes funding for social media advertising | Lotame is an advertising platform for social media and networks, with a targeting technology that it calls “Crowd Control”.
The company says that it is “capturing previously unavailable data based on engagement,” and feeding it back to adve... |
| - | What does the end of third-party cookies mean for consumers? | If all goes according to plan, Google will phase out third-party cookies by the end of 2023.
These cookies, which brands use to track consumers’ browsing habits across the web, have long been controversial. Recently, the developers of major... |
| - | What do Apple's new privacy-focused changes mean for advertisers? | One of the key announcements at Apple's developer conference earlier this week was around improvement to the privacy-focused to the SKAdNetwork API.
These are aimed at providing ad networks and developers with the ability to better measure ... |
