We buy, operate and scale successful Amazon FBA brands
Employees: 51-200
Total raised: $265.16M
Founded date: 2020
Investors 11
| Date | Name | Website |
| - | Candy VC | candyvc.co |
| - | 360 Capita... | 360cap.vc |
| - | HOF Capita... | hofcapital... |
| 07.12.2022 | Platina Pa... | platinapar... |
| - | Alphabet A... | alphabetan... |
| 18.05.2022 | HOF Capita... | hofvc.com |
| 25.09.2022 | DIP Capita... | dip-capita... |
| 25.02.2022 | Perivoli I... | perivoliin... |
| 08.01.2025 | PROOF Fund | proof.vc |
| 12.11.2020 | Fuel Ventu... | fuel.ventu... |
Show more
Funding Rounds 2
| Date | Series | Amount | Investors |
| 31.08.2021 | - | $200M | - |
| 12.11.2020 | - | $65.16M | - |
Mentions in press and media 11
| Date | Title | Description |
| 01.09.2021 | Heroes Raises $200M in Non-Dilutive Debt Funding | Heroes, a London UK-based e-commerce company, raised $200M in non-dilutive debt funding. The round was led by Crayhill Capital Management. The company intends to use the funds to accelerate growth and acquire and scale consumer brands. Led ... |
| 31.08.2021 | UK-based Heroes raises $200M to buy up more Amazon merchants for its roll-up play | Heroes, one of the new wave of startups aiming to build big e-commerce businesses by buying up smaller third-party merchants on Amazon’s Marketplace, has raised another big round of funding to double down on that strategy. The London startu... |
| 07.01.2021 | Biggest winners, brightest futures: 10 young tech startups from UK ready to own 2021 | Want to know which newly-founded tech startup from UK gained maximum popularity in 2020? Or raised the maximum funding? Which one has the most eminent future? Many startups that stepped into the gap of legacy companies have been scaleups: f... |
| 12.11.2020 | UK-based ecommerce firm Heroes exits stealth mode; raises €55.2M in equity & debt financing | While ecommerce giant Amazon is building its line of branded products, the third-party sellers are growing even faster as they maintain steady progress. Reportedly, in 2019, sellers on the Amazon marketplace sold $200B (approx €169.67B) wor... |
| 11.11.2020 | Heroes exits stealth mode with $65 million to buy Fulfilment by Amazon businesses | Capitalising on the ecommerce surge driven by the pandemic, two brothers from Hamburg founded a new company in London, Heroes, to buy well-performing Amazon businesses and scale them up. That was in June. Today, Heroes announced it has rais... |
| 11.11.2020 | E-commerce startup Heroes raises $65M to become the leading operator of FBA D2C businesses | Co-founded by Riccardo and Alessio Bruni (our first ever identical twins cofounders!) London-Based Heroes emerges from stealth with a $65M equity and debt round co-led by Fuel Ventures and 360 Capital. Angel investors in the company include... |
| 11.11.2020 | Meet Heroes, UK-based startup bags £49M to acquire and scale high performing Amazon businesses | Heroes, an e-commerce company that buys, operates, and scales Amazon businesses raised $65 million (approx £49 million) funding. The funding will predominantly be used to finance further acquisitions, grow the brands, and continue to build ... |
| 11.11.2020 | London-based Heroes nabs €55.1 million to supercharge leading Amazon brands | Heroes, a new UK-based company that acquires, operates, and scales small and medium-sized e-commerce brands, today announces closing a €55.1 million funding round led by Fuel Ventures and 360 Capital Partners with participation from Upper90... |
| 10.11.2020 | E-commerce startup Heroes raises $65M in equity and debt to become the Thrasio of Europe | Heroes, a European e-commerce business operating a similar model to unicorn Thrasio in the U.S. — with a strategy of acquiring and scaling high-performing Amazon businesses — has raised $65 million in a funding round. The round — a mixture ... |
| - | London’s Amazon brand buyer Heroes raises $200 million | Amazon brand buyer Heroes has raised an impressive $200 million in new funding. The London-based company has been relatively quiet in the FBA brand buying race, but this heated injection of capital is set to light some fires, as a number of... |
Show more