Insightera (now Marketo)
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Insightera (now Marketo)

https://www.marketo.com/
Last activity: 09.04.2026
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Categories: AdTechAutomationEnterpriseManagementPlatformProviderSalesServiceSoftwareTechnology
Insightera is now Marketo Real-Time Personalization. Marketo RTP creates meaningful, real-time interactions with targeted individuals through dynamically generated, personalized communication across email, web, ads and mobile – with any content management system (CMS) and with no IT involvement. Follow us at: http://linkd.in/1sLgLgC
Website visits
816.9K /mo.
Mentions
224
Location: United States, California, San Jose
Employees: 501-1000
Total raised: $155.5M
Founded date: 2009

Investors 9

Funding Rounds 6

DateSeriesAmountInvestors
17.04.2015-$57.5MIVP
27.06.2013Series A$5M-
16.11.2011-$50MInterWest ...
17.11.2010-$25M-
27.04.2010Series D$10M-
12.08.2008-$8M-

Mentions in press and media 224

DateTitleDescription
09.04.2026Pepper's INDEX'26 Concludes in San Francisco, Convening Global Leaders to Decode Growth in an AI-First EraMumbai, Maharashtra, India; San Francisco, United States Pepper successfully hosted INDEX’26, its flagship GEO (Generative Engine Optimization) Growth Summit, bringing together over 200 senior marketing and AI leaders for a closed-door, ope...
11.03.2026Marketing Workflow Automation: Campaign Orchestration Engines, Approval Pipelines, and Operational Efficiency PlatformsShare Share Share Share Email Marketing workflow automation has evolved from simple task scheduling into sophisticated orchestration technology that coordinates complex, multi-team campaign operations across the entire marketing lifecycle. ...
10.03.2026Marketing Automation Platform Comparison: HubSpot, Marketo, Pardot and Emerging ChallengersShare Share Share Share Email The marketing automation platform a company selects shapes every aspect of its customer communication strategy, from the sophistication of its segmentation to the complexity of its multi-channel orchestration c...
09.03.2026MarTech Unbound: Navigating the 15,000-Product Ecosystem for Competitive AdvantageThe MarTech ecosystem exploded. From 150 tools in 2011, it now boasts over 14,000 products. This $589 billion market empowers unprecedented marketing capabilities. AI, Customer Data Platforms, and advanced automation drive its rapid growth....
09.03.2026Customer Journey Analytics Technology: Mapping the Complete Path to Purchase for Better Marketing DecisionsShare Share Share Share Email The complexity of modern customer purchasing behaviour has exposed fundamental limitations in traditional web analytics approaches. The customer journey analytics market reached a valuation of $8.3 billion in 2...
09.03.2026Customer Feedback Technology: How VoC Platforms Are Turning Customer Insights Into Competitive AdvantageShare Share Share Share Email Customer feedback has become one of the most strategically valuable assets a marketing and product organisation can possess. In an era where customer experience increasingly drives competitive differentiation, ...
09.03.2026Marketing Resource Management Technology: How Platforms Are Bringing Order to Marketing OperationsShare Share Share Share Email Modern marketing departments operate with unprecedented complexity. Teams manage dozens of simultaneous campaigns, collaborate across geographies and time zones, oversee budgets spanning millions of pounds, and...
09.03.2026Marketing Workflow Automation: How Technology Is Eliminating Manual Processes and Accelerating Campaign DeliveryShare Share Share Share Email The marketing automation market is projected to reach $8.6 billion in 2025, reflecting growing recognition that manual processes are no longer sustainable in modern marketing operations. As organisations scale ...
07.03.2026The Second MarTech Map: How the Landscape Has Changed Since 2011Share Share Share Share Email The annual MarTech Landscape report, compiled by Scott Brinker and the team at Chief MarTec, has become one of the most widely cited documents in the marketing technology industry. When Brinker first published ...
10.09.2025Webflow Integrates with Adobe Marketo Engage for AI-Powered PersonalizationWebflow today announced a new integration with Adobe Marketo Engage to further enable modern marketers navigating marketing technology. The launch reflects a continued commitment to making AI-powered personalization and experimentation more...
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