The fastest way to access consumer behavioral data at scale.
People have insufficient control over their data. It is frequently unclear when and where data about them is being captured or used and when it is, they are being compensated poorly or not at all and have to trust the companies using it to keep it private. Yet, much of the world is fuelled by person-based data — from social and marketing research to advertising, finance, and insurance — data about individuals and populations drives everything from product development to public policy.
Measure democratizes access to accurate data about individuals and populations while allowing people to maintain sovereignty over their data. Measure does this by introducing a new protocol that facilitates the network and infrastructure to form a marketplace. On one side of the market are individuals who contribute data by completing tasks, surveys or providing access to data sources such as health and location data. On the other side are buyers of person-based data, such as marketers, researchers and advertisers. Between them is software and a public blockchain that allows buyers to interact directly with individuals in a way that protects the privacy of the individual, incentivizes accuracy, and provides transparency around data usage and payment.
A primary goal of the protocol is to maximize the supply of accurate, representatively sampled data about individuals. It features a simple, standardized pricing model indexed by scarcity and complexity, a reputation system for both buyers and contributors that encourages efficient survey design and good faith participation, and a set of economic incentives to encourage data reuse.
People have insufficient control over their data. It is frequently unclear when and where data about them is being captured or used and when it is, they are being compensated poorly or not at all and have to trust the companies using it to keep it private. Yet, much of the world is fuelled by person-based data — from social and marketing research to advertising, finance, and insurance — data about individuals and populations drives everything from product development to public policy.
Measure democratizes access to accurate data about individuals and populations while allowing people to maintain sovereignty over their data. Measure does this by introducing a new protocol that facilitates the network and infrastructure to form a marketplace. On one side of the market are individuals who contribute data by completing tasks, surveys or providing access to data sources such as health and location data. On the other side are buyers of person-based data, such as marketers, researchers and advertisers. Between them is software and a public blockchain that allows buyers to interact directly with individuals in a way that protects the privacy of the individual, incentivizes accuracy, and provides transparency around data usage and payment.
A primary goal of the protocol is to maximize the supply of accurate, representatively sampled data about individuals. It features a simple, standardized pricing model indexed by scarcity and complexity, a reputation system for both buyers and contributors that encourages efficient survey design and good faith participation, and a set of economic incentives to encourage data reuse.
Location: United Kingdom, England, London
Employees: 11-50
Total raised: $2.6M
Founded date: 2018
Investors 3
| Date | Name | Website |
| - | Blackfinch... | blackfinch... |
| - | BVVentures | bvv.vc |
| 01.06.2021 | Creative D... | creativede... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 07.01.2020 | - | $2.6M | - |
Mentions in press and media 7
| Date | Title | Description |
| 07.02.2024 | How to stop the social media notifications you didn't ask for | If you feel bombarded with what feels like an onslaught of social media notifications lately, you're not alone — but you can make it stop. The big picture: Companies are using a surge of banners, badges and beeps to nudge users to engage, a... |
| 13.07.2023 | Measure Protocol hires new Chief Revenue Officer, Christie Hartbarger | Consumer intelligence company continues to expand with addition of experienced sales and growth expert to executive team I feel extremely fortunate to have landed at Measure, working alongside former co-workers who have built a truly revolu... |
| 06.06.2023 | Measure Protocol continues growth trajectory with new senior-level hires | Consumer intelligence company adds key team members across departments to support expansion and innovation goals We are changing the way data is collected and delivered; expanding our technology solutions to help companies fill crucial gaps... |
| 24.02.2023 | Measure Protocol Announces New Targeting Capabilities for Behavioral Data | Measure Protocol, a leading consumer intelligence technology company, announced new targeting capabilities based on detailed consumer behavioral data. The targeting allows for specific surveys to be delivered to respondents based on their b... |
| 25.04.2022 | Measure Protocol Secures Funding | Measure Protocol, a London, UK-based scale-up that offers a new way to access consumer behavioural data at scale, raised an undisclosed amount in funding. The round was led by Blackfinch Ventures, Italian Angels for Growth, and Blockchain V... |
| 19.04.2022 | Measure Protocol secures investment to further global growth ambitions | Owen Hanks, CEO, co-founder Measure Protocol Measure Protocol Funds will allow founders to scale-up marketing and sales efforts for its innovative platform allowing businesses to access customer experience data. It was the ‘strength and cal... |
| 07.01.2020 | Measure Protocol raises $2.6M to grow its blockchain-powered marketplace for person-based data | Measure Protocol, a tech startup and the ethical person-based data marketplace powered by blockchain, announced today it has raised $2.6 million (£2 million) in additional funding led by Dynata and Blockchain Valley Ventures (BVV), with par... |