We're the antidote to the oversaturated world of beauty — well-edited essentials that have earned a place on your vanity. Responsible luxury that’s safe for body, skin and planet — we simplify what it means to get ready.
Location: United States
Employees: 11-50
Total raised: $20M
Founded date: 2020
Investors 3
| Date | Name | Website |
| - | BAM Ventur... | bam.vc |
| 05.02.2021 | Bertelsman... | bdmifund.c... |
| 25.11.2021 | Greycroft | greycroft.... |
Funding Rounds 1
| Date | Series | Amount | Investors |
| 14.09.2021 | Series A | $20M | - |
Mentions in press and media 14
| Date | Title | Description |
| 24.07.2026 | Merit Receives Minority Investment from SEMCAP Beauty & Wellness | Merit, a Los Angeles, CA-based provider of a cosmetics platform provider and brand, received a minority investment from SEMCAP Beauty & Wellness. The amount of the deal was not disclosed. Vasiliki Petrou, Managing Partner at SEMCAP Beau... |
| 13.06.2026 | REMEDY Raises Series A To Expand Dermatologist-Developed Skincare Brand | REMEDY Science, the dermatologist-developed skincare company founded by board-certified dermatologist Dr. Muneeb Shah, announced the closing of a Series A funding round led by L Catterton, with participation from existing investor Norwest a... |
| 24.02.2026 | Nonliquid toiletries that take the stress out of packing for travel | Getting your Trinity Audio player ready... Powdered face wash, shampoo bars, toothpaste tablets and more things that make traveling with beauty products easier If you’re preparing for a plane trip, you’ll need to consider the Transportation... |
| 22.11.2025 | Gifts sure to delight any beauty or product enthusiast | Getting your Trinity Audio player ready... These gifts will thrill beauty product enthusiasts Gift shopping is often a challenge, but when your loved one has a special interest, ideas are definitely easier to come by. If you have friends an... |
| 13.11.2025 | Cafeteria releases beauty index and Next Gen Spenders Report from 2,100+ Gen Z consumers | CeraVe wins Gen Z, with e.l.f., Rare Beauty, Rhode, Fenty and Charlotte Tilbury leading as the most desired brands in beauty. NEW YORK, Nov. 13, 2025 /PRNewswire-PRWeb/ -- For Cafeteria's 2025 Next Gen Spenders: Beauty Edition, the insights... |
| 19.08.2024 | MERIT's Great Skin™ Priming Moisturizer: A Game Changer in Minimalist Skincare | In the bustling world of beauty, where trends come and go like the tide, MERIT stands out as a beacon of simplicity. The brand, known for its minimalist approach, has launched the Great Skin™ Priming Moisturizer, a product that promises to ... |
| 13.08.2024 | MERIT Builds on Skincare Success with Great Skin™ Priming Moisturizer | The leading minimalist beauty brand developed an innovative daily moisturizer for the second installment of its Great Skin™ franchise. NEW YORK, Aug. 13, 2024 /PRNewswire/ -- MERIT, the minimalist beauty brand known for its impossible to me... |
| 29.11.2022 | The Best New Fall 2022 Skincare Products | Bloomeffects Royal Tulip Petal PolishBloomeffects |
| 14.09.2021 | Exclusive: Katherine Power’s Beauty Brand MERIT Completes $20M Series A Funding Round Led By L Catterton’s Growth Fund | Katherine Power, founder of MERIT, Avaline, and Versed, Photo Credit: Justin CoitPhoto Credit: Justin Coit |
| 14.09.2021 | Merit Closes $20M Series A Funding Round | Merit, a Los Angeles, CA-based minimalist beauty brand, raised $20m in Series A funding. The round was led by the Growth Fund of L Catterton, with participation from Marcy Venture Partners and Sonoma Brands. Additionally, L Catterton Vice P... |
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