MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription model in 2011. Founder Jonathan Shokrian identified a market gap during his own shopping experience. Nothing about underwear shopping was enjoyable - other brands were hyper-sexualized, overcomplicated, uncomfortable and inconvenient. He recognized that no one in the industry was offering their customers the experience that modern consumers expect. Jonathan started MeUndies to provide a fun and simple offering with a relentless emphasis on quality and service.
Unlike many startup peers, MeUndies has seen tremendous success achieving profitability with double-digit YoY growth since. To date it has sold over 9M pairs of underwear in all 50 states and in 37 countries around the world. MeUndies offers both men’s and women’s underwear as well as socks, bralettes and loungewear. It opened its first brick and mortar retail location at Westfield Century City, beginning a new chapter in the company’s expansion plans.
Unlike many startup peers, MeUndies has seen tremendous success achieving profitability with double-digit YoY growth since. To date it has sold over 9M pairs of underwear in all 50 states and in 37 countries around the world. MeUndies offers both men’s and women’s underwear as well as socks, bralettes and loungewear. It opened its first brick and mortar retail location at Westfield Century City, beginning a new chapter in the company’s expansion plans.
Location: United States, California, Culver City
Employees: 51-200
Total raised: $45.7M
Founded date: 2011
Investors 8
Funding Rounds 2
| Date | Series | Amount | Investors |
| 23.11.2020 | - | $40M | - |
| 15.09.2015 | - | $5.7M | - |
Mentions in press and media 24
| Date | Title | Description |
| 23.04.2023 | For your pitch, last impressions count almost as much as first impressions | Your first slide is obviously important for a pitch deck. First impressions count and having a solid introduction goes a long way. It seems that founders often forget that the last slide is just as important. There’s a simple reason for tha... |
| 24.06.2022 | Leica’s new camera costs $20,000 and has zero megapixels | Okay, Leica, have a seat, we need to talk for a minute. I know you’re one of the iconic camera brands. I love my Leica M3 so much that I got a vasectomy so I wouldn’t have to give up my firstborn just to own one. And, yes, some of the best ... |
| 23.11.2020 | MeUndies Receives $40M Investment from Provenance | MeUndies, a Los Angeles, CA-based men’s and women’s underwear, sleepwear, and loungewear brand, received a $40m investment from Provenance. The company intends to use the proceeds from the investment to expand its capabilities in product de... |
| 23.11.2020 | MeUndies Snags $40M For Underwear Brand | Los Angeles-based online underwear, sleepwear, and loungewear brand MeUndies has scored a big, $40M funding round, the company announced on Monday, from private equity investor Provenance. According to MeUndies, the new funding will go to e... |
| 23.11.2020 | MeUndies Receives $40M Investment from Provenance | MeUndies, a Los Angeles, CA-based men’s and women’s underwear, sleepwear, and loungewear brand, received a $40m investment from Provenance. The company intends to use the proceeds from the investment to expand its capabilities in product de... |
| 23.11.2020 | MeUndies Receives $40M Investment from Provenance | MeUndies, a Los Angeles, CA-based men’s and women’s underwear, sleepwear, and loungewear brand, received a $40m investment from Provenance. The company intends to use the proceeds from the investment to expand its capabilities in product de... |
| 27.09.2019 | Cracking the code on podcast advertising for customer acquisition | Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Lindsay Piper Shaw is an advertising strategist and growth marketer currently co... |
| 14.02.2018 | Meet Lumi, the Los Angeles startup that just raised $9 million for a packaging business | It’s not every chief executive who wakes up in the morning to a view of their office door across the parking lot from the Airstream trailer they call home, but Jesse Genet isn’t every CEO. Genet is the co-founder and chief executive of Lumi... |
| 11.08.2016 | An ‘outlaw Instagrammer’ is this sock startup’s marketing plan. And it worked | How can you sell an old product in a new way? For brothers Sage and Cody Disch, that was the problem they confronted in 2014 when they started their sock company, Ace & Everett. The company sells high-end, colorful patterned socks that ... |
| 15.09.2015 | MeUndies Raises $5.7M In Ongoing Funding Round | Los Angeles-based MeUndies, the e-commerce provider focused on undergarments, has raised $5.7M as part of an ongoing, $12.0M funding round, according to a recent regulatory filing by the company. Details on that funding have yet to be annou... |
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