| Date | Title | Description |
| 28.07.2023 | Apple’s App Store tightens up on user privacy with new rules for app developers | Apple for years has made user privacy a focus for its App Store, with rules around data collection, plus requirements around app labeling, anti-tracking measures and the more private “Sign in with Apple” option. Now, Apple will begin to req... |
| 03.04.2023 | Unlocking User Acquisition: How Machine Learning Can Aid Mobile Marketers | Zohar Bronfman is the CEO and cofounder of Pecan.ai, a predictive analytics platform built to solve business problems. |
| 07.03.2023 | The tech behind Artifact, the newly launched news aggregator from Instagram’s co-founders | Late last month, Artifact, a personalized news reader built by Instagram’s co-founders, opened to the public. The launch was a surprise to many consumers, who wondered why the team behind one of the world’s most iconic social apps would ret... |
| 11.02.2023 | This Week in Apps: AI apps, Bing hits the Top Charts, Google and Mozilla test non-WebKit browsers | Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app economy in 2023 hit a few snags, as consumer spending last year dropped for t... |
| 31.01.2023 | Instagram’s co-founders introduce a new social app…for news reading | Can lightning strike twice? That’s apparently the question being raised today with the public introduction of the next social app built by Instagram’s co-founders, Kevin Systrom and Mike Krieger. The duo have launched a new venture to explo... |
| 28.01.2023 | This Week in Apps: Temu’s hot streak, Walmart’s m-commerce & an Apple XR App Store | Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app economy in 2023 hit a few snags, as consumer spending last year dropped for t... |
| 14.12.2022 | Frustration and anger after SPV platform Assure dumps users at the curb ahead of holidays | Over the last decade or so, the once-clubby world of startup investing has been cracked wide open by a number of innovations, including special purpose vehicles (SPVs), which are essentially pop-up venture funds that come together quickly w... |
| 17.11.2022 | Маркетологи в мобайле. Артём Смирнов, Union Apps | Героем нашего свежего выпуска “Маркетологи в мобайле” стал Артём Смирнов, Head of Marketing в Union Apps. Артём рассказал про основные особенности закупки трафика для продуктов с подпиской и перечислил небольшие “хитрости”, объяснил, когда ... |
| 07.11.2022 | Unity and IronSource’s $4.4B merger is now complete | Unity‘s proposed merger with IronSource has formally concluded, with the two companies coming together to create an end-to-end platform for developers to build and monetize games.
Unity, which is best known for its eponymous general-purpose... |
| 19.08.2022 | Apple SKAdNetwork 4.0: к чему готовиться маркетологам в будущем? | В 2021 году Apple мощно изменила ландшафт мобильного маркетинга, выпустив iOS 14.5. С этого момента разработчикам необходимо получать согласие пользователей для таргетинга, измерений и отслеживания пути юзеров. Обновления SKAdNetwork внесли... |
| 07.06.2022 | Софтланч продукта с использованием метрик минимальной жизнеспособности | Софтланч мобильной игры, то есть процесс локального запуска игры на рынок в тестовом режиме с последующими итерациями на основе пользовательских данных, стал неотъемлемой частью стратегии развития как для крупных компаний, так и для небольш... |
| 21.02.2022 | Flutterwave 3.0, Google’s Android Privacy Sandbox, Africa-produced mRNA vaccines | Share this article:
Good day,
In the last few weeks, on every social media platform I use — mainly Twitter and WhatsApp — one of the first things I see is “Wordle 2/6” or “Wordle 1/6”, followed by some green, yellow, and white squares.
Now ... |
| 19.02.2022 | This Week in Apps: Android’s Privacy Sandbox, Super Bowl app ads, App Annie rebrands | Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry continues to grow, with a record number of downloads and consumer sp... |
| 14.01.2022 | Cerillion : Top Five Telecoms Trends for 2022 | Superapps, Total Experience, and SIs revamped - we look ahead to the big changes facing the telecoms sector in 2022 and ask what trends will come to redefine the industry this year.
With the triple threats of COVID, the global supply chain ... |
| 31.12.2021 | The DeanBeat: Predictions for gaming in 2022 | Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
Predictions are a dic... |
| 31.12.2021 | The DeanBeat: Predictions for gaming in 2022 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Predictions are a dicey business. The year 2020 was one of the most unpredictable in all of human history. And now I think about predic... |
| 01.06.2021 | If you’re worried about privacy, delete these 5 smartphone apps right now | Just a few days ago, we told you about a new Apple ad released as part of its “Privacy. That’s iPhone.” ad campaign. In this particular spot, which you can watch below, viewers follow a man going about his daily routine, and in each “scene”... |
| 30.05.2021 | 4 alternatives to cookies and device IDs for marketers | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
How companies identify and market to audiences ac... |
| 30.05.2021 | 4 alternatives to cookies and device IDs for marketers | Did you miss a session from the Future of Work Summit? Head over to our Future of Work Summit on-demand library to stream.
How companies identify and market to audiences across the digital landscape is undergoing a fundamental transformatio... |
| 27.02.2021 | This Week in Apps: Twitter targets creators, Clubhouse security, Spotify’s plans for paid podcasts | Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry is as hot as ever, with a record 218 billion downloads and $143 bill... |
| 11.02.2021 | AppsFlyer launches predictive analytics for post-IDFA mobile apps and games | Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
AppsFlyer is launchin... |
| 11.02.2021 | AppsFlyer launches predictive analytics for post-IDFA mobile apps and games | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
AppsFlyer is launching its predictive analytics solution, PredictSK. This will be a product that supports game and app developers as we... |
| 06.02.2021 | This Week in Apps: Warnings over privacy changes, Parler CEO fired, Clubhouse goes mainstream | Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry is as hot as ever, with a record 218 billion downloads and $143 bill... |
| 05.02.2021 | In the post-COVID world, a new era for data privacy and micromobility emerges
Evictions and child data protection
Transformed commutes
Window of opportunity
Since you’re here …
Send us a News Tip... | The ongoing COVID-19 pandemic that has transformed daily life for much of the planet has also altered the role of technology in wide-ranging areas.
Two of them that have seen particularly stark changes are data privacy and urban transportat... |
| 05.02.2021 | The DeanBeat: Measuring the froth of the game industry | Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
Merger mania has come... |
| 05.02.2021 | The DeanBeat: Measuring the froth of the game industry | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Merger mania has come to games, and a big window is open for public offerings in the stock market. That translates to a historic opport... |
| 27.01.2021 | Liftoff: Android may gain in ads as IDFA changes hurt iOS games and apps | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
In 2021, Android could enjoy a strong surge thanks to Apple’s decision to focus on user privacy over targeted advertising for mobile ga... |
| 27.01.2021 | Liftoff: Android may gain in ads as IDFA changes hurt iOS games and apps | Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
In 2021, Android coul... |
| 27.01.2021 | Google spells out consequences of Apple’s privacy push and IDFA changes | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Apple has prioritized user privacy over targeted ... |
| 27.01.2021 | Apple spells out how soon its IDFA privacy changes will take effect | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Apple said today that the privacy changes to its Identifier for Advertisers (IDFA) in iOS 14 are coming shortly with its next beta soft... |
| 27.01.2021 | Google spells out consequences of Apple’s privacy push and IDFA changes | Apple has prioritized user privacy over targeted advertising, and Google is spelling out today what that means for itself as well as game and app developers.
Apple is advocating its App Tracking Transparency (ATT) policy, which will require... |
| 27.01.2021 | Apple spells out how soon its IDFA privacy changes will take effect | Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
Apple said today that... |
| 26.01.2021 | How to keep games growing in 2021 | Last year was pretty bad for everyone, personally. But the game industry did well as people turned to games to distract themselves from reality and find socially distanced friends. The game industry’s revenues grew 19% to $174.9 billion in ... |
| 26.01.2021 | How to keep games growing in 2021 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Last year was pretty bad for everyone, personally. But the game industry did well as people turned to games to distract themselves from... |
| 23.01.2021 | This Week in Apps: TikTok viral hit breaks Spotify records, inauguration boosts news app installs, judge rules against Parler | Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
The app industry is as hot as ever, with a record 218 billion downloads and $143 bill... |
| 22.01.2021 | Apple Privacy Change May Cost Facebook, Google $25 Billion Over Next 12 Months | AFP via Getty Images |
| 01.01.2021 | The DeanBeat: Predictions for gaming in 2021 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
This past year was one of the most unpredictable in all of human history. The pandemic threw off our ability to predict what will happe... |
| 01.01.2021 | The DeanBeat: Predictions for gaming in 2021 | This past year was one of the most unpredictable in all of human history. The pandemic threw off our ability to predict what will happen in the game industry. It surely messed up my predictions about where the games industry would go. Game ... |
| 30.12.2020 | Что принесет 2021 год мобильному маркетингу. Часть 2 | Это вторая часть ежегодной серии прогнозов для мобильной рекламы на грядущий год. Первую часть можно найти здесь. В этом году, как и обычно, я спросил у людей, которых уважаю, об их прогнозах для сферы мобильной рекламы на 2021 год.
0 Обсуд... |
| 28.12.2020 | Масштабные изменения в Facebook Ads: хронология конфликта c Apple и последствия для ecommerce | 11 11 комментариев
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Батл между некогда друзьями, а ныне сухо партнерами Facebook и Apple продолжает набирать обороты. В свежем анонсе iOS 14 ребята из Купертино запустили инструмент конфиденциальности, который позволяет... |
| 23.12.2020 | Что принесет 2021 год мобильному маркетингу | Я не хотел публиковать пост с прогнозами на следующий год, потому что 2021 кажется в корне непредсказуемым. Объявление Apple на WWDC о прекращении поддержки IDFA и внедрении фреймворка прозрачности отслеживания приложений (App Tracking Tran... |
| 17.12.2020 | «Ярлыки с составом» → показная конфиденциальность в Apple Store | Одна из инициатив в области конфиденциальности, которую Apple представила на WWDC, — ярлыки конфиденциальности приложений — привлекла значительно меньше внимания, чем фреймворк ATT. Ярлык конфиденциальности — это своего рода «этикетка с сос... |
| 13.12.2020 | Apple: списки email-адресов нельзя будет использовать для таргетинга | 3 3 комментария
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Недавно Apple незаметно опубликовала обновление информационного портала, связанное с политикой конфиденциальности App Store, которое содержало в том числе и новые подробности по определению отслеживания ... |
| 22.11.2020 | Стек технологий для привлечения пользователей в мобильные приложения | Технологии, необходимые для проведения кампаний по привлечению мобильных пользователей с высокими ежедневными расходами (условно от 500 тыс. руб. и больше в день), многочисленны и сложны. Пространство привлечения мобильных пользователей не ... |
| 01.11.2020 | Как делать и тестировать креативы для мобильной рекламы в любых масштабах? | Общий переход к автоматизированной оптимизации в управлении рекламными кампаниями в мобильной рекламе (Facebook, Google UAC) стал катализатором, который коренным образом изменил то, как компании, ориентированные на мобильные устройства, соз... |
| 21.10.2020 | Кто выиграет, а кто проиграет после прекращения поддержки IDFA | Надвигающееся прекращение поддержки IDFA уже серьезно повлияло на экосистему мобильной рекламы, и эти отголоски еще долго будут ощущаться после самой отмены.
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Но боль от прекращения поддержки IDFA распределяет... |
| 09.09.2020 | Как масштабировать и оптимизировать расходы на маркетинг с помощью SKAdNetwork? | В этом переводе статьи, описано как, по мнению Eric Seufert, маркетологи могут адаптироваться к изменениям iOS14, чтобы достичь оптимальной эффективности мобильной рекламы.
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Общая стратегия, представленная в э... |
| 05.09.2020 | This Week in Apps: Apple delays mobile ad apocalypse, app review changes, TikTok deal gets complicated | Welcome back to This Week in Apps, the TechCrunch series that recaps the latest OS news, the applications they support and the money that flows through it all.
The app industry is as hot as ever, with a record 204 billion downloads and $120... |
| 04.09.2020 | Почему Apple отложили внедрение конфиденциальности на iOS 14? | Перевод статьи Eric Seufert о том, насколько рынок мобайл готов к ограничению передачи IDFA, которую Apple планировали внедрить с обновлением до iOS 14. Оригинал статьи по ссылке.
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На прошлой неделе несколько ... |
| 05.08.2020 | Кто такой менеджер по маркетингу мобильных приложений. Обзор изнутри от Марии Филимончук | Партнёрский материал
Владимир Галак ИТ-специальности 5 августа 2020, 08:10 Кто такой менеджер по маркетингу мобильных приложений. Обзор изнутри от Марии Филимончук
Про профессию рассказывает Мария Филимончук, руководитель направления маркет... |
| 27.07.2020 | Advertising Stocks Face New, Major Challenge With Apple’s iOS 14 | Apple Inc. iPhone 11 smartphones are displayed at an Apple store during a product launch event in ... [+] Sydney, Australia, on Friday, Sept. 20, 2019. Apple's new iPhones with camera enhancements and improved battery life go on sale today.... |
| 11.11.2016 | Instant apps are publishers’ newest ‘frenemy’ when it comes to monetization | Mark Ellis Contributor
Mark Ellis is the CEO of Liftoff.
Since the dawn of the iPhone, Apple has been designing, revolutionizing and, to some extent, controlling the way people interact with their mobile devices through a marketplace known ... |
| 21.10.2016 | 2017 will be the year of interactive email | Three years ago I started a mobile app business. At that time, apps were a novelty and smartphone owners tried out new apps on a regular basis.
Today, the market is oversaturated with new apps, and to make things worse, many smartphone user... |
| 21.10.2016 | 2017 will be the year of interactive email | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Three years ago I started a mobile app business. ... |
| 30.08.2016 | IDFA zeroing is almost upon us: What mobile marketers need to know | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
iPhone 7 and iOS10 are coming soon. While that’s ... |
| 29.05.2015 | Can Nintendo’s mobile games succeed without targeting whales? | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Nintendo’s entry into the mobile gaming market continues to grab industry press headlines. Only last week, Satoru Iwata, Nintendo’s CEO... |
| 29.05.2015 | Can Nintendo’s mobile games succeed without targeting whales? | Nintendo’s entry into the mobile gaming market continues to grab industry press headlines. Only last week, Satoru Iwata, Nintendo’s CEO, caused a stir when he claimed that Nintendo would not be pursuing high-value consumers, aka whales, wit... |
| 12.03.2015 | Top 5 trends that power mobile game marketing | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Gaming and social are two things that tend to go hand in hand. While single-player experiences like Device 6 and The Room are utterly a... |
| 05.12.2014 | Norwegian indie game studio pushes cartoon violence with Fun Run 2 | There aren’t many Norwegian game studios. But Dirtybit is a rarity, as it has put Norway on the map with Fun Run, an multiplayer racing game with a sick sense of humor. In the game, you race cute cartoon animals against each other, but if y... |
| 05.12.2014 | Norwegian indie game studio pushes cartoon violence with Fun Run 2 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
There aren’t many Norwegian game studios. But Dirtybit is a rarity, as it has put Norway on the map with Fun Run, an multiplayer racing... |
| 19.11.2014 | Apple Relabels “Free” Download Buttons On iTunes And Mac App Store To “Get” Following Pressure from EC | Across the iTunes and Mac App Stores today, a minor but also notable change is taking place with regard to how Apple is marketing its iOS and Mac applications. Instead of free apps being labeled as “FREE,” the download button now reads “GET... |
| - | Почему прогнозы в % нажатий ATT на iOS не имеют значения? 🤷♂️ | Компания мобильной атрибуции Appsflyer на прошлой неделе опубликовала оптимистичные данные относительно App Tracking Transparency: средний показатель согласия, который компания наблюдала в множестве приложений своих клиентов, составил 41%, ... |
| - | Apple made a special list of must-have iPhone apps, and it snubbed Facebook | At this point in the lifecycle of the smartphone market, I seriously doubt there’s anyone out there who doesn’t already have an idea of which apps they want to download when they buy a new iPhone. Apple, nevertheless, maintains a list of ap... |
| - | It's been 1 year since Apple upended the ad industry with a major privacy update. Here's what 10 experts think it'll do to disrupt the ad industry next. | Apple CEO Tim Cook. AP This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Apple's privacy update last year threw the mobile ad industry into chaos.
Industry insiders think Apple has more pla... |
| - | Apple’s privacy change is poised to increase the power of its App Store | The digital advertising world is scrambling to prepare for a seismic change when Apple updates its iPhone software in the coming weeks in a bid to improve user privacy.
Digital ads specialists say the change could make it harder for app mak... |
| - | Будет ли Android доминировать в мобайл гейминге? | 0 Обсудить
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Перевод статьи Will Android dominate mobile gaming? Больше переводов и статей про мобайл iOS, ATT, SKAd и privacy 👉 в телеграм канале. Подписывайтесь! 👈
С 12 по 13 июля 2021 прошел саммит разработчиков игр, где Goo... |
| - | Fingerprinting для аттрибуции в iOS 14: реальность или заблуждение? | В этой статье я намерен открыто рассказать об эффективности трех методологий атрибуции (IDFA, SKAdNetwork и fingerprinting), доступных маркетологам на iOS, и сделать некоторые прогнозы, чтобы открыть дискуссию, выходящую за рамки текущих оп... |
| - | If you’re worried about privacy, delete these 5 smartphone apps right now | Just a few days ago, we told you about a new Apple ad released as part of its “Privacy. That’s iPhone.” ad campaign. In this particular spot, which you can watch below, viewers follow a man going about his daily routine, and in each “scene”... |
| - | Маркетологи в мобайле. Аркадий Кузнецов, Gismart | Героем этого выпуска стал Аркадий Кузнецов, VP of Marketing and Monetization Gismart. Он рассказал о том, как попал в мобильный маркетинг, как жить в post-IDFA эпохе, и поделился своими любимыми профессиональными ресурсами.
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1011 ... |
| - | О потерях говорить рано, но разработчики и рекламодатели напряжены: первые результаты запрета на сбор IDFA в iOS 14.5 Статьи редакции... | Некоторые называют новые правила Apple «атомной бомбой», после которой придётся заново учиться маркетингу. Другие считают, что компания вытесняет Facebook и других конкурентов на рекламном рынке и продвигает свои инструменты.
37 37 коммента... |
| - | Apple’s new App Store rules over ‘boosted ads’ provoke Facebook again | Apple recently updated its App Store guidelines with changes that yet again impact Facebook’s ad business.
The new rule says that companies like Meta can offer apps that allow people to buy and manage advertising campaigns in dedicated apps... |
| - | Зачем Applovin покупает Adjust? | 3 февраля, Applovin (издатель игр и рекламная сеть), который по слухам планирует выйдет на IPO в 2021 году, анонсировали покупку Adjust, компанию по мобильной аттрибуции. Условия сделки не раскрываются, хотя пишут о возможной стоимости в $1... |
| - | Ловушка роста | Общая позиция, в которой может оказаться компания на ранней стадии развития, заключается в том, что она достигла некоторого значительного, но относительно небольшого уровня DAU исключительно благодаря органическому росту. Активные темпы рос... |
| - | Apple предоставляет привилегии своей собственной рекламной сети с помощью ATT. Какова их конечная цель? | На прошлой неделе я обратил внимание в Twitter на тот факт, что 6 января Apple опубликовала документацию по новому API под названием Apple Ads Attribution API для своей рекламной платформы. Этот новый API позволяет рекламодателям получить б... |
| - | Что будет с CPM после ATT? Заблуждения и реальность! | Одна из распространенных теорий, связаная с внедряемой политикой конфиденциальности ATT от Apple, заключается в том, что из-за снижения эффективности таргетинга рекламы, должен снизиться CPM. Из этого делают вывод, что рекламодатели будут т... |
