We’re MSQ. A global group of diverse thinkers who blend human insight with data, technology and creativity to help businesses drive accelerated growth. We build bespoke teams of multi-disciplinary experts to deliver consistent and connected brand experiences. Eleven award-winning agencies make up MSQ. Spanning Research & Insights (Freemavens), Brand Design Consultancy (Elmwood), Web & Digital Product Development (MMT Digital), Full-Service Digital (26), PR & Content (Smarts), Customer Acquisition and Engagement (MBAstack), B2B Marketing (Stein IAS), creative production (Brave Spark), mobile creative services (Miri Growth) and Full-Service Creative and Media (The Gate, Walk-In Media). Our agencies provide all the key capabilities needed to take customers and prospects from one end of the customer journey to the other, generating awareness, deepening consideration and driving conversion.
Location: United Kingdom, England, London
Employees: 501-1000
Founded date: 2011
Investors 1
| Date | Name | Website |
| 24.07.2023 | One Equity... | oneequity.... |
Mentions in press and media 15
| Date | Title | Description |
| 18.09.2026 | China’s EV brands are all over sport in the west. Why? | Electric vehicle brands from China are snapping up sport sponsorship opportunities across the west. Matt Hardy asks why. The automotive sector has long had an association with sports sponsorships: think the century-old deal between Ford and... |
| 13.08.2026 | Where Mbappe will go if he breaks up with Nike | With rumours swirling about Kylian Mbappe’s future with Nike, marketing expert Steve Martin breaks down what could come next. I have spent more than 30 years working in sports marketing, and one of the most consistent truths I have learned ... |
| 29.07.2026 | World Cup sponsors could pay price if Infantino’s Fifa sell-off goes ahead | It’s not just match-going football fans who fear the financial ramifications of Fifa’s sell-off of commercial rights; World Cup sponsors could also find themselves paying more or getting less for their money, experts have warned. Sponsors c... |
| 10.07.2026 | Why Raducanu may have harmed Fery’s post-Wimbledon commercial earnings | There’s a new wonder at Wimbledon: Arthur Fery. The 23-year-old Paris-born Brit is on a roll at the All England Club and this week became the first Open Era wild card to reach the semi-finals since Goran Ivanisevic in 2001. And we all know ... |
| 04.07.2026 | Free-to-air bonanza boon for fans, sport and marketers | A weekend of wall-to-wall live sport on free-to-air television will serve as a boon for brands, terrestrial broadcasters and fans, experts have said. This weekend will see a monumental volume of sport across the five main free-to-air channe... |
| 20.06.2026 | Platitudes in women’s sport are empty, patronising and offensive | Georgia Bridgwood argues that women’s sport should rid itself of platitudes; they’re empty, patronising and offensive. “You got this,” proclaimed Adidas. “Thirsty for more,” said Pepsi. “You don’t get it,” I thought to myself. In our explor... |
| 02.06.2026 | Londonmaxxing: Queen’s start of top tennis year for capital | The capital is going through a period of Londonmaxxing, where the much-loathed Gen Z social media tribe is, surprisingly, bigging up London amid online hatred for the city. They’re strutting with their coffees, diving into thousands of year... |
| 07.05.2026 | Is Mercedes-Benz’s $500m WTA Tour partnership value for money? | With the deal between Mercedes-Benz and the WTA Tour well underway, Matt Hardy heads to Madrid to see if its value for money. The supermarket meal deal, the cost of an upgrade to business class, the Category A versus Category B match ticket... |
| 06.03.2026 | Formula 1 presents creativity conundrum for brands and sponsors | They know how to make noise in Formula 1. This week, motorsport’s premier championship explodes back into life across its ever-expanding media universe. Twenty-four high-glamour race weekends, driving peerless broadcast innovation. A mould-... |
| 12.08.2025 | Troubled S4 Capital in merger talks with rival MSQ | Martin Sorrell's S4 Capital has revealed it is in merger talks with a private equity-backed rival, writes Jessica Clark. The proposal from MSQ Partners marks the latest upheaval for the advertising industry amid the rise of AI. Shares in S4... |
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