In the age of social, consumers no longer look at brands to inform their purchasing decisions, but at each other. The explosion of social media is setting the stage for modern-day thought leaders to emerge: the online influencers. With millions of devoted followers across social networks, these individuals hold massive sway over public opinion. Nielsen estimates that people are 10x as likely to buy a product from a recommendation on social media than from an ad.

Smart advertisers are already leveraging influencers. However, they struggle to identify qualified influencers and they burn resources running campaigns with emails and spreadsheets. NeoReach provides the analytics intelligence for advertisers to pinpoint the influencers can transform their brand and the tools to manage their campaigns from start to finish.">
NeoReach
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NeoReach

http://neoreach.com/
Last activity: 23.08.2024
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Categories: AdTechAnalyticsDataGamingMediaOnlinePlatformSaaSSearchSocial
NeoReach is the leading influencer marketing platform. Our platform enables advertisers to identify and manage the world's top online influencers, helping them cut costs and maximize scale. Their influencer users spread across industries, demographics, and social media platforms. Some of their influencers include Vine celebrity Alx James (7M followers), gaming YouTube channel The Game Theorist (4M subscribers), and fashion blogger Heidi Nazarudin (1M readers).

Traditional online/offline advertising is becoming more expensive and less effective. Competition is driving prices up, and "Banner blindness", AdBlock, and information overload are killing interruption ads.

In the age of social, consumers no longer look at brands to inform their purchasing decisions, but at each other. The explosion of social media is setting the stage for modern-day thought leaders to emerge: the online influencers. With millions of devoted followers across social networks, these individuals hold massive sway over public opinion. Nielsen estimates that people are 10x as likely to buy a product from a recommendation on social media than from an ad.

Smart advertisers are already leveraging influencers. However, they struggle to identify qualified influencers and they burn resources running campaigns with emails and spreadsheets. NeoReach provides the analytics intelligence for advertisers to pinpoint the influencers can transform their brand and the tools to manage their campaigns from start to finish.
Likes
1.15K
Website visits
82.9K /mo.
Mentions
22
Persons
8
Location: United States, California, San Francisco
Employees: 11-50
Total raised: $1.5M
Founded date: 2013
Founders name: Misha Talavera

Investors 2

Funding Rounds 1

DateSeriesAmountInvestors
02.09.2014Seed$1.5M-

Persons 8

DateFirst NameLast NameTitleLinkedInLocation
-ChrisGonzalezChief Mark...linkedin.c...-
-BrianSorelInfluencer...linkedin.c...-
-MishaTalaveraCo-Founder...linkedin.c...-
-MatthewA.VP of Engi...linkedin.c...-
----twitter.co...-
-JayBoiceDirector o...linkedin.c...-
-AliciaMolnar 🦋...-linkedin.c...-
-JessicaPaolucci, ...Content Wr...linkedin.c...-

Mentions in press and media 22

DateTitleDescription
23.08.2024Top 10 Web3 Marketing Agencies in 2024The digital marketing landscape has undergone significant transformation over the past decade, diversifying to address the unique needs of various industries. Today’s digital marketing spectrum encompasses social media marketing, content ma...
04.05.2022A major Patreon survey shows that most creators don’t want crypto paymentsPatreon announced the results of its first creator census, which invited the community to share feedback about how the fan membership platform can best support independent creatives. Out of 250,000 creators active on Patreon, over 13,000 pe...
20.04.2022Only 12% of full-time creators make over $50K a year, says LinktreeThough the creator economy is rapidly growing and changing, there isn’t much existing research about the space, making it difficult for stakeholders to understand what’s going on behind the ring light. So Linktree, the link-in-bio unicorn, ...
22.03.2022Intel Co., Ltd. Intel launches Intel Blue Carpet Project to support the creative activities of next-generation creatorsIntel Corporation Intel launches Intel Blue Carpet Project to support the creative activities of next-generation creators Intel Blue Carpet Fes 2022 Spring will be held as the first event …………………………………………………………………………………………… Intel Corporatio...
25.01.2022Maybe creator funds are badIn the summer of 2020, TikTok set aside $200 million to pay U.S. creators in what it called a “creator fund.” This wasn’t a common practice at the time. The more seasoned platform YouTube paid creators by distributing funds through its part...
23.12.20212021 Was the Year of the Creator Economy. What's In Store for 2022?Once upon a time, professionals in the entertainment industry had to master expensive programs like Adobe Photoshop, Lightroom and Premiere Pro to stay in the game and win a coveted place at the top-tier companies that served as gatekeepers...
08.08.2021Federal funding at the forefront | The Sunday BriefingGood morning and welcome to the new subscribers reading this Sunday. As the day’s fourth cup of coffee courses through my veins—a 5:00am emotional roller coaster courtesy of the Canadian Women’s National Soccer Team will do that to ya—I inv...
04.08.2021Can The Creator Economy Help Democratize Entrepreneurship?August 4, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. The last year has presented extraordinary challenges for women in the workforce. Women lost a net of 5.4 million jobs over the course of the pandemic. ...
04.08.2021Adtech Startup Ryff Wants to Bring Product Placement to the Creator EconomyRyff, whose digitized product placement service provides brands a tailored spot in films and television, is shifting its attention to the creator economy. The stepping stone to L.A.-based company's newest effort to tap into the growing sphe...
15.02.20163 Steps Towards a Better Influencer Marketing CampaignInfluencer marketing continues to gain weight in the digital advertising landscape. Forbes was the first to proclaim its explosive growth last year and today we witness more and more brands choosing to invest into personas, rather than ads....
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