Oobli (formerly Joywell Foods)
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Oobli (formerly Joywell Foods)

https://www.oobli.com/
Last activity: 10.09.2026
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Categories: B2CBioTechBodyFoodTechHealthTechOwnPlatformProductTechnologyTime
Seriously sweet proteins. Sweetness from protein — not sugar. Try our decadent dark chocolates!
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73
Followers
34
Followers
2.01K
Mentions
46
Location: United States, California, Davis
Employees: 11-50
Total raised: $18M
Founded date: 2014

Investors 2

DateNameWebsite
24.04.2022Khosla Ven...khoslavent...
03.12.2022Piva Capit...piva.vc

Funding Rounds 1

DateSeriesAmountInvestors
14.02.2025-$18M-

Mentions in press and media 46

DateTitleDescription
10.09.2026NFL Alumni Partners With Sweet Protein Maker Oobli to Promote Healthier Sugar Alternatives4 Mins Read The National Football League Alumni Association has teamed up with US startup Oobli to drive wider adoption of sweet proteins as a healthier alternative to sugar. Ahead of the start of the 2026 season of the National Football Le...
16.07.2026MycoTechnology Pairs Sweet Protein Adorvia Biotechnology’s Stevia to Replace Sugar4 Mins Read US food tech startup MycoTechnology has teamed up with Adorvia Biotechnology, pairing its honey truffle sweet protein with the latter’s Reb M stevia to offer manufacturers a new tool for sugar reduction. With sugar reduction top...
06.07.2026Nambawan Spain’s New Plant-Protein-Based Sugar Substitute is Over 13,000 Times Sweeter4 Mins Read Nambawan Spain, a spinoff of Nomad Bioscience, has unveiled Thaûma, a thaumatin sweetener produced via plant molecular farming, which is 13,600 times sweeter than sugar. The food tech industry’s deepened focus on sugar reduction...
23.04.2026Sweet protein: Pentasweet breaks ground on $76m precision fermentation facility for brazzeinLithuanian startup Pentasweet has started building a facility in Vilnius that will produce commercial quantities of brazzein, a sweet protein 1,500x sweeter than sugar. The move is notable given the relative lack of options in the natural h...
14.04.2026🎥 Guatemala as a biomanufacturing base? Sugar giant Magdalena makes its caseLatam sugar giant Magdalena is diversifying beyond sugar, ethanol and energy to build a biological manufacturing business featuring a 650,000-liter precision fermentation facility in Guatemala, a value-added protein business from spent yeas...
26.02.2026Latam sugar giant Magdalena plans 650,000-L precision fermentation facility in GuatemalaLatam sugar giant Magdalena is planning a 650,000-L precision fermentation facility next to its sugar mill in Guatemala and building a value-added protein business from spent yeast as it seeks to reduce its reliance on the notoriously volat...
18.11.2025Oobli Launches GRAS-Certified Protein Sweetener to Combat Sugar OverconsumptionOobli, a company based in Davis, California, has unveiled a new natural sweetener derived from proteins rather than carbohydrates. The product, which mimics the taste of sugar, is the first of its kind to receive GRAS (Generally Recognized ...
13.10.2025🎥 Collaborate or die: Hacking the next generation of healthy foods at MISTAIs fiber finally getting its day in the sun? Is RFK Jr’s anti-seed oil crusade filtering through to consumers? And have we reached peak protein? We may see a falloff in the “faddish worship of protein,” predicted Mintel director, food &...
02.10.2025FDA Approves Third Sweet Protein from OobliOobli, a California-based food tech company specializing in sweet proteins, has received its third FDA “no questions” letter confirming the GRAS (Generally Recognized as Safe) status of another of its novel ingredients. The newly approved p...
13.09.2025/C O R R E C T I O N -- Mars/In the news release, Mars Snacking and Unreasonable Group Welcome Fourteen New Ventures to Unreasonable Food™, issued 11-Sep-2025 by Mars over PR Newswire, we are advised by the company that the release has been updated to include the full ...
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